I know this sounds crazy and maybe even “clickbaity”. But Michael Leidel brought a list of arguments why this might be happening within the next years. In very short:

• The E-mount lens system is saturated

According to him, we are now close to a point where it becomes difficult to sell new lenses because we already have a ton of excellent lenses for all kinds of photographers. And even though the new generation lenses that are coming out now have actually improved in terms of image quality, af performance and size, we cannot expect this situation to remain that way for much longer.

And relying “only” on camera sales is not enough to keep a system profitable. To be clear, the author states that eventually this will happen to all systems. Canon, Nikon, and so on. But Sony is already at that tipping point, thanks to its much longer history.

What is the solution, according to him? Launch a completely new mount system, for which people have to buy a completely new set of lenses from scratch.

Now, what kind of editing system is needed has not been speculated by the author of the video. I can add my personal option: I see only two possibilities:

• Switch to a new medium format system
• Keep the E-mount but launch a new Full Frame camera with curved sensor technology.

A quick elaboration on my two “solutions”:

Going Medium Format:

The question is whether Sony should use the same “small” medium format used by Fujifilm GFX and Hasselblad XD cameras or opt for the larger format used by Phase One and Hasselblad digital backs. The “small” format is probably too close to full frame to offer any real advantage, while the larger medium format sensor has the disadvantage of having to handle extremely large lenses.

Curved sensor:

This would be the best solution to continue using the “sweet spot”: full frame sensors. Lenses would suddenly become a third smaller because they would no longer have to correct for angular distortions. A kind of medium format quality could be achieved without the disadvantages of larger cameras and their much larger lenses. The real challenge is production costs and yield. I don’t know how difficult it is to mass produce such a complex design.

Reality check: Sony E-mount is here to stay!

Sometimes it is fun to think about the possible big changes that might occur in the future. But in this rapidly changing world, it is impossible to make serious predictions about what the world will be like even in 3-4 years from now. Maybe artificial intelligence will kill photography anyway :)
My bet is that E-mount will be alive and kicking for a long time. Mainly because of the following reasons:

1. it’s integrated into a variety of different areas (vlogging, professional broadcasting, cine gear and so forth)
2. it’s an open mount system that welcomes innovation from third party manufacturers
3. Sony is the king in the sensor tech. This will make sure Sony cameras will be always top in class (like the Sony A9III)

So what is your opinion? What should Sony do to make sure that the camera industry will be doing well in 5-10 years?

BCNranking published the top 50 of the best selling cameras on the Japanese market for the month of May:

1. White Canon R50 double lens kit
2. Canon R10 with 18-150mm lens
3. Sony ZV-E10 with powerzoom kit lens
4. Black Canon R50 double lens kit
5. Sony ZV-E10 double lens kit
6. Nikon Z50 double lens kit
7. White Sony ZV-E10
8. Sony A6400 double lens kit
9. Canon Kiss X10 double lens kit
10. Nikon Z30 double lens kit
11. Panasonic G100
12. Canon RP with 24-105mm lens
13. Silver Sony A6400 double lens kit
14. Nikon Z30 with 16-50mm lens
15. Olympus E-PL7 double lens kit
16. White Canon R50 with 18-45mm lens
17. Nikon Zf
18. White Sony ZV-E10 double lens kit
19. Black Sony A7cII
20. Silver Sony A7cII
21. Sony A7IV with kit lens
22. Silver Sony A7cII with kit lens
23. Black Sony A7cII with kit lens
24. Black Canon R50 with 18-45mm lens
25. Panasonic G100 with kit lens
26. Canon R6II
27. Fujifilm X-H2 with 16-80mm
28. Sony A6700 with kit lens
29. Nikon ZFc with kit lens
30. Sony ZV-E10body only
31. Canon Kiss X10i
32. Nikon ZFc with 16-50mm kit lens
33. Canon EOS M2 double lens kit
34. Nikon D7500 with kit lens
35. Nikon Zf with 40mm lens
36. Nikon Z50 with 16-50mm lens
37. Sony ZV-E10 with powerzoom kit lens
38. Fujifilm X-T5
39. Canon Kiss X10i with double lens kit
40. Canon R10 with double lens kit
41. Olympus OM-10 IV with double lens kit
42. Canon R7 with 18-150mm lens
43. Sony A7IV body only
44. Olympus E-P7 with kit lens
45. Sony A6700 body only
46. Canon R8 with kit lens
47. Nikon Zfc with 28mm lens
48. Nikon D7500
49. Canon R10
50. Nikon Z8

A couple of things you learn from that ranking:

• Obviously cheaper cameras sell in larger quantities
• The Sony ZV-E10 really rules!
• You can still find some DSLR cameras in the top 50 :)
• Surprised to see that people still buy the Canon M cameras…it’s a dead end system!

Tamron 17-50 vs Sony 20-70 Lens Comparison Showdown

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Dream Every Sony Photographer Wants to Be Real (ThePhoBlographer).
SONY RX100 Changed The Landscape Of Compact Cameras (Robin Wong).
Great Budget-Friendly Telephoto Cine Lenses (Explora).
Sony and Lega Serie A collaborate once again for the Coppa Italia Final (Sony Press).
Lexar Introduces the Rugged ARMOR 700 Portable SSD (Explora).
AI Tools That Can Upgrade Your Filmmaking (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Our reader Dmitry spotted this:

Browsing CNN front page I see that AP correspondent in this case, whose photo was published by CNN, is using the Sony A9III to take historic photos of Biden and Zelensky at the Normandy landing celebration.  CNN always leave all the EXIF information intact so you can see that this was taken with A9III and judging from 94mm at F2.8 probably 70-200/2.8 lens,  ISO2000 does not look too bad either.   https://dynaimage.cdn.cnn.com/cnn/digital-images/org/c70471ca-9199-4156-93f1-8cbf85a32a20.jpg The fact that they are using A9III rather than A1 or Canon R3 is telling that global shutter is really appealing to these news guys, and 24MP is plenty for them.

NOTE: No political comments allowed. We are here to talk about gear ok?

You get it now for $173 only at Amazon and BHphoto. This is the lowest price ever on this card and the deal ends on June 10th.

Sony deals ending in two days:

Cameras:

• $400 off on the Sony A7rV at Amazon, BHphoto, Adorama.
• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $300 off on the Sony A7sIII at Amazon, BHphoto, Adorama.
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.

Lenses:

• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 85mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 24mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.
• $100 off on the 100-400mm GM at Amazon, BHphoto, Adorama.
• $100 off on the 16-55mm f/2.8 G at Amazon, BHphoto, Adorama.
• $100 off on the 24-105mm G at Amazon, BHphoto, Adorama.
• $100 off on the 70-300mm G at Amazon, BHphoto, Adorama.
• $100 off on the 16-35mm PZ at Amazon, BHphoto, Adorama.
• $100 off on the 90mm macro at Amazon, BHphoto, Adorama.
• $100 off on the 20mm f/1.8 G at Amazon, BHphoto, Adorama.
• $100 off on the 15mm f/1.4 G at Amazon, BHphoto, Adorama.
• $100 off on the 24mm f/2.8 G at Amazon, BHphoto, Adorama.
• $100 off on the 10-20mm PZ at Amazon, BHphoto, Adorama.

Accessories:

• Up to $400 off on Sony CFexpress Type A cards at Amazon, BHphoto, Adorama.
• Up to $400 off on Sony Tough SD cards at Amazon, BHphoto, Adorama.

Tamron:

• Tamron 28-75mm III lens for $699 only at Amazon US, BHphoto and Adorama .

Adobe recently made a  major change in their Terms of Use that amide it clear they had access to your photos. many did complain about that change and Adobe now did post an update to clarify why they made this change:

—

We recently made an update to our Terms of Use with the goal of providing more clarity on a few specific areas and pushed a routine re-acceptance of those terms to Adobe Creative Cloud and Document Cloud customers. We have received a number of questions resulting from this update and want to provide some clarity.

We remain committed to transparency, protecting the rights of creators and enabling our customers to do their best work.

What is different in the Terms of Use

The focus of this update was to be clearer about the improvements to our moderation processes that we have in place. Given the explosion of Generative AI and our commitment to responsible innovation, we have added more human moderation to our content submissions review processes.