After initially increasing prices, Sony USA has now launched a new savings campaign offering up to $600 off.

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There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Camera rebates:

Lens rebates:

Nextorage’s launched a new Summer Promotion at BHphoto. Deals end on July 12:

NX-A2PRO series (VPG800 and 4.0 generation)

  • $90 off on the 640GB card at BHphoto.
  • $45 off on the 320GB card at BHphoto.
  • $30 off on the 160GB card at BHphoto.

NX-A2 series (VPG200 and 4.0 generation)

  • $56 off on the 2TB card at BHphoto.
  • $16 off on the 1TB card at BHphoto.
  • $12 off on the 512GB card at BHphoto.

SD cards:

  • $65 off on the 256GB V90 card at Amazon and BHphoto.
  • $32 off on the 128GB V90 card at Amazon and BHphoto.
  • $10 off on the 64GB V90 card at Amazon and BHphoto.

Type A card reader:

  • $10 off on the new CFexpress Type A card reader at Amazon and BHphoto.

Portable storage:

  • $30 off on the 4TB portable SSD at BHphoto.

New discounts on Siruis store (Click here):

🎯 Stackable Discount Codes (Now Active):

🔹 6%-AFF-SUMMER

🔹 10%-AFF-SUMMER

🔹 12%-AFF-SUMMER (auto-applied at checkout)

👉 The best deal applies automatically — no hassle for your audience.

🎬 Top Lens Deals to Share:

🔻 Venus FF Anamorphic – 70% OFF → $426.55

🔻 Saturn Carbon Fiber Anamorphic (35/50/75mm) – Up to 54% OFF → From $499

🔻 24mm F2.8 1.33× APS-C Anamorphic – 50% OFF → $391.96

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PetaPixel: Sony’s Mid-Range Camera Lineup Is Falling Behind – Time for an A7 V?

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Sony, once the king of refreshing their lineup with rapid-fire precision, now seems to be stumbling in the mid-range mirrorless game:(

During a recent Petapixel podcast, hosts Chris Niccolls, Jordan Drake, and Jaron Schneider dove deep into the state of mid-range cameras across all brands—and Sony didn’t come out looking great.

“Sony’s mid-range is a mess,” said Jordan bluntly, noting that the A7 IV is now long in the tooth and lacks Sony’s newer AI-based subject tracking. While Sony’s compact A7C II and A7CR have more recent tech, their ergonomics and controls are compromised. “They’re back to small bodies with no joystick, small EVFs, and single card slots,” the hosts pointed out.

So where is the real mid-range option?

The A7 IV, launched in 2021, still costs $2,500, and despite its popularity, it’s showing its age—especially when compared to offerings like the Nikon Z6 III or Canon R6 II, which now offer faster readout sensors, improved EVFs, and class-leading AF performance. Meanwhile, the A7C II retails for a similar price but cuts too many corners for serious hybrid shooters.

Jordan suggested Sony desperately needs to release a new mid-tier model with a stacked or partially stacked sensor—perhaps a reimagined A7 V with the AI chip, better ergonomics, and at least some excitement to match the competition.

“If Sony wants to shift the conversation back to ‘Sony is killing it,’ they need to drop something genuinely new in the mid-range,” said Chris.

As it stands now, Sony seems to be coasting on past success in this segment, while Nikon and Canon aggressively push value-packed new releases.

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Manny Ortiz viltrox 85mm lens review: Best Value Portrait Lens for Sony?

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Viltrox launched the new 85mm f/1.4 FE lens for $598 at BHphoto, Amazon US&EU, Viltroxstore, Pergear.

Photographer Manny Ortiz reviews the new Viltrox 85mm f/1.4, a $600 lens that challenges the Sigma 85mm f/1.4 ($1,300) and Sony G Master (approx. $1,800+) in sharpness, features, and value.

Pros
– Nearly identical sharpness to Sigma
– Beautiful bokeh; slightly smoother on Sigma
– Autofocus more accurate than Sigma in tests (24/30 vs 15/22)
– Excellent for video: minimal focus breathing, short manual focus throw
– Better minimum focus distance than Sigma
– Solid build (800g), with USB firmware port, custom button, aperture ring

Cons
– Focus can pulse/vibrate aggressively when it struggles to lock
– Larger than Sigma (but better hand comfort)
– Internal rattle when powered off is more noticeable than usual

Conclusion
Ortiz calls the Viltrox “the new king of value” for Sony shooters. Unless you shoot fast action (where the Sony GM excels), this is a top portrait lens choice.

“I wouldn’t hesitate one bit to make this my main portrait lens.”

Affiliate Links
– Viltrox 85mm f/1.4 (B&H Photo), Amazon, Adorama
– Sigma 85mm f/1.4 (B&H Photo), Amazon, Adorama
– Sony 85mm f/1.4 GM (B&H Photo), Amazon,Adorama

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Sony Tidbits…

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Master Your Camera for Video – Beginners Guide

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Packing for Your Next Landscape Photography Trip (Explora)
Cine Cameras: Are They Worth It? (42West)
I’m sorry, but the coolest cameras right now are the downright weird ones. I tried these unusual cameras at B&H Bild (DigitalCameraWorld).
I’m Switching from Sony to Hasselblad after 10 Years (Northrup)
Sony 400-800mm – Overpriced or the perfect lens for bird photography? (Fabian Fopp).
Curves and Levels in Photoshop, How to Master These Essential Tools (42West)
SmallRig Announces Compact Potato Jet TRIBEX SE Hydraulic Tripod (Explora)

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These Were the Best-Selling Cameras on the Japanese Market in June

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BCN reported the top 20 best selling mirrorless cameras in June:

  1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  3. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  4. Canon EOS R50 Double Zoom Kit Black
  5. Canon EOS R50 Double Zoom Kit White
  6. Nikon Z50II Double Zoom Kit
  7. Sony α6400 Double Zoom Lens Kit Black
  8. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  9. Nikon Z 30 Double Zoom Kit
  10. Panasonic LUMIX G100D W Kit
  11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  12. Nikon D7500 18-140 VR Lens Kit
  13. Canon EOS R50 V RF-S14-30 IS STM PZ Lens Kit
  14. Nikon Z fc 16-50 VR Lens Kit Silver
  15. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
  16. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  17. Sony VLOGCAM ZV-E10 Body Black
  18. Nikon Z50II 16-50 VR Lens Kit
  19. Nikon Z5II
  20. Canon EOS R50 RF-S18-45 IS STM Lens Kit White

Here are the top 20 for the fixed lens camera segment:

  1. Kodak PIXPRO FZ55 Black
  2. Panasonic LUMIX TZ99 Black (DC-TZ99-K)
  3. Fujifilm instax mini Evo Black
  4. Kodak PIXPRO WPZ2
  5. Healthy Tokina Digital Camera KC-AF11 BK
  6. Kodak PIXPRO FZ45 Black
  7. Canon PowerShot G7 X Mark II
  8. OM SYSTEM Tough TG-7 Black
  9. Nagaoka Trading movio Autofocus Digital Camera MAF100
  10. Fujifilm instax mini Evo Brown
  11. OM SYSTEM Tough TG-7 Red
  12. Kodak PIXPRO FZ55 Red
  13. Healthy Tokina Digital Camera KC-ZM08
  14. Panasonic LUMIX FZ85D (DC-FZ85D-K)
  15. Healthy Tokina Digital Camera KC-AF05
  16. Keiyo Engineering WiFi Retro Digital Camera Snow White
  17. Kodak PIXPRO FZ45 Red
  18. Panasonic LUMIX TZ99 White (DC-TZ99-W)
  19. Ricoh Imaging PENTAX WG-1000 Gray
  20. Ricoh Imaging RICOH WG-90 Black

What’s noticeable:

  • Again the ZV cameras are selling hot. But “regular” Alpha camera are completely missing from the ranking :(
  • Sony is asleep on the wheel and since we had no new RX compact cameras all others are making money with it  :(
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