Amazon USA Prime Deals are now live! Save big on a ton of storage and third party E-mount lenses!

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The Prime deals are now live on those pages at Amazon US and Amazon Canada. In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

Amazon US primary deals:

Detailed Storage deals:

Tamron lenses with lowest price ever

Samyang lenses with lowest price ever:

Sony NON Alpha deals with lowest price ever:

Micro Four Thirds:

L-mount:

Photography Gear Deals:

Reconditioned deals (30% applied at checkout):

There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Nextorage’s launched a new Summer Promotion at BHphoto and Amazon. Deals end on July 12:

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Amazon Europea Prime Deals are now live! Save on Sony cameras/lenses and third party gear!

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The Prime deals are now live on those pages at at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland.
In North America Amazon US and Amazon Canada.
In Oceania at Amazon Australia.

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

 

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After initially increasing prices, Sony USA has now launched a new savings campaign offering up to $600 off.

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There is a new $600 rebate running at BHphoto, Amazon, Adorama.

Camera rebates:

Lens rebates:

Nextorage’s launched a new Summer Promotion at BHphoto. Deals end on July 12:

NX-A2PRO series (VPG800 and 4.0 generation)

  • $90 off on the 640GB card at BHphoto.
  • $45 off on the 320GB card at BHphoto.
  • $30 off on the 160GB card at BHphoto.

NX-A2 series (VPG200 and 4.0 generation)

  • $56 off on the 2TB card at BHphoto.
  • $16 off on the 1TB card at BHphoto.
  • $12 off on the 512GB card at BHphoto.

SD cards:

  • $65 off on the 256GB V90 card at Amazon and BHphoto.
  • $32 off on the 128GB V90 card at Amazon and BHphoto.
  • $10 off on the 64GB V90 card at Amazon and BHphoto.

Type A card reader:

  • $10 off on the new CFexpress Type A card reader at Amazon and BHphoto.

Portable storage:

  • $30 off on the 4TB portable SSD at BHphoto.

New discounts on Siruis store (Click here):

🎯 Stackable Discount Codes (Now Active):

🔹 6%-AFF-SUMMER

🔹 10%-AFF-SUMMER

🔹 12%-AFF-SUMMER (auto-applied at checkout)

👉 The best deal applies automatically — no hassle for your audience.

🎬 Top Lens Deals to Share:

🔻 Venus FF Anamorphic – 70% OFF → $426.55

🔻 Saturn Carbon Fiber Anamorphic (35/50/75mm) – Up to 54% OFF → From $499

🔻 24mm F2.8 1.33× APS-C Anamorphic – 50% OFF → $391.96

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PetaPixel: Sony’s Mid-Range Camera Lineup Is Falling Behind – Time for an A7 V?

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Sony, once the king of refreshing their lineup with rapid-fire precision, now seems to be stumbling in the mid-range mirrorless game:(

During a recent Petapixel podcast, hosts Chris Niccolls, Jordan Drake, and Jaron Schneider dove deep into the state of mid-range cameras across all brands—and Sony didn’t come out looking great.

“Sony’s mid-range is a mess,” said Jordan bluntly, noting that the A7 IV is now long in the tooth and lacks Sony’s newer AI-based subject tracking. While Sony’s compact A7C II and A7CR have more recent tech, their ergonomics and controls are compromised. “They’re back to small bodies with no joystick, small EVFs, and single card slots,” the hosts pointed out.

So where is the real mid-range option?

The A7 IV, launched in 2021, still costs $2,500, and despite its popularity, it’s showing its age—especially when compared to offerings like the Nikon Z6 III or Canon R6 II, which now offer faster readout sensors, improved EVFs, and class-leading AF performance. Meanwhile, the A7C II retails for a similar price but cuts too many corners for serious hybrid shooters.

Jordan suggested Sony desperately needs to release a new mid-tier model with a stacked or partially stacked sensor—perhaps a reimagined A7 V with the AI chip, better ergonomics, and at least some excitement to match the competition.

“If Sony wants to shift the conversation back to ‘Sony is killing it,’ they need to drop something genuinely new in the mid-range,” said Chris.

As it stands now, Sony seems to be coasting on past success in this segment, while Nikon and Canon aggressively push value-packed new releases.

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Manny Ortiz viltrox 85mm lens review: Best Value Portrait Lens for Sony?

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Viltrox launched the new 85mm f/1.4 FE lens for $598 at BHphoto, Amazon US&EU, Viltroxstore, Pergear.

Photographer Manny Ortiz reviews the new Viltrox 85mm f/1.4, a $600 lens that challenges the Sigma 85mm f/1.4 ($1,300) and Sony G Master (approx. $1,800+) in sharpness, features, and value.

Pros
– Nearly identical sharpness to Sigma
– Beautiful bokeh; slightly smoother on Sigma
– Autofocus more accurate than Sigma in tests (24/30 vs 15/22)
– Excellent for video: minimal focus breathing, short manual focus throw
– Better minimum focus distance than Sigma
– Solid build (800g), with USB firmware port, custom button, aperture ring

Cons
– Focus can pulse/vibrate aggressively when it struggles to lock
– Larger than Sigma (but better hand comfort)
– Internal rattle when powered off is more noticeable than usual

Conclusion
Ortiz calls the Viltrox “the new king of value” for Sony shooters. Unless you shoot fast action (where the Sony GM excels), this is a top portrait lens choice.

“I wouldn’t hesitate one bit to make this my main portrait lens.”

Affiliate Links
Viltrox 85mm f/1.4 (B&H Photo), Amazon, Adorama
Sigma 85mm f/1.4 (B&H Photo), Amazon, Adorama
Sony 85mm f/1.4 GM (B&H Photo), Amazon,Adorama

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Sony Tidbits…

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Master Your Camera for Video – Beginners Guide

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