Still hot: For a limited time you get the Tamron 70-180mm f/2.8 lens for $999 only at Amazon (Click here). This is the lowest price ever on this excellent lens! Also the Tamron 18-300mm APS-C lens sells for $599 only at Amazon (Click here).
Last week I told you that Sony has two more camera registered in Asia that will be announced within 3-4 months:
Code “WW697160” registered by Sony Japan
Code “WW084220” registered by Sony Wuxi
The publicly registered cameras only contain data about their Wifi and connectivity capabilities. But thanks to that one of our readers (Thanks Zhang Yi Fei) concluded that the camera with the code “WW697160” must be the Sony A7sIV or the FX3II. Here is his reasoning based on the factual data published within the document:
5.1GHz Wi-Fi 6E + 80MHz Bandwidth
23dBm Transmission Power (EIRP)
256QAM Modulation
Here is his analysis of why we should expect the announcement of a new FX3II or A7sIV in the coming months. But I would like to add a little bit of insider information: from what I understand, it seems much more likely that we will get an FX3II rather than an A7sIV:
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I. WW697160’s Specifications: A Video-First Manifesto
5.1GHz Wi-Fi 6E + 80MHz Bandwidth
Purpose: Sustains 800Mbps+ data throughput for:
6K RAW over-the-air monitoring (min. 600Mbps)
4K/120p multi-client livestreaming
Constant: Photo-centric bodies max out at 200Mbps (4K/30p)
23dBm Transmission Power (EIRP)
Purpose: Ensures 30m+ stable links in RF-noisy environments
256QAM Modulation
Purpose: Low-latency error correction for real-time focus pulling/audio sync
This combination exists only to serve professional video production.
II. Why A7S4/FX3 II Are the Sole Candidates
A. A7S4: The 5-Year Upgrade Cycle Demands It
Must counter Canon R5 II (8K60) & Nikon Z6III (ProRes RAW)
Predicted spec: 6K60P oversampling, global shutter, 13+ stops DR
Cost Alignment: +$25 for 6E adds < $25BOM cost → justifiable for a $2,799+ video flagship
Requires upgrades over FX3: 6K open gate, internal RAW, active cooling
WW697160’s 23dBm power suits FX3 II’s fan-based thermal system
III. Why A7M5 & RX1R III Are Impossible
A. Sony A7M5: The Cost/Performance Paradox
Spec
A7M5 Reality
WW697160
Conflict
Wi-Fi Standard
Wi-Fi 5 (802.11ac)
Wi-Fi 6E (802.11ax)
+$25 cost for zero benefit
Max Video
4K/60p (1.5x crop)
6K RAW-ready
Bandwidth overkill 4:1
Power Draw
12.4Wh (Z Battery)
23dBm RF
Battery life catastrophe
Price Target
$2,199
Flagship-tier BOM
Forces $400+ price hike
Verdict: Sony’s product managers would veto this as “commercial suicide”.
B. Sony RX1R III: Physics Says No
Parameter
RX1R III Constraints
WW697160 Demand
Physical Clash
Thermal Budget
35mm body, no active cooling
23dBm RF = 5W+ heat
Overheats in 15min
Battery Capacity
NP-BX1 (1240mAh)
6E modem = 40% drain/hr
20min runtime penalty
Market Need
Street photographers
Cinema crew workflows
Zero user overlap
Price Justification
$2,399 (sensor-driven)
$25 RF tax
Unrecoverable cost
Verdict: Putting Wi-Fi 6E in an RX1R III is like fitting a jet turbine to a bicycle – technically possible, physically absurd.
IV. The Business Logic Seal
Sony’s product segmentation is ruthlessly precise:
Video flagships (A7S/FX): Absorb cost for wireless/IO pro features
Hybrid/Stills bodies (A7M7/A7R): Strip “non-core” specs to hit price points
Niche compacts (RX): Minimize complexity/heat
WW697160’s specs violate every rule governing non-video lines – making A7S4/FX3 II the only rational candidates. Expect an official announcement July–August 2025.
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So this was his analysis. At this point I do believe that this is a new FX3II with 6K sensor, 4k120p and maybe same global shutter sensor of the Sony A9III.
Sigma had a double development announcement today:
They announced the new 28-105mm T/3 Full Frame E-mount autofocus Cine lens (Press text here).
They also announced the AIUZ T/1.3 lens range. We will get the Full Frame E-mount 25mm, 27mm, 32mm, 35mm, 40mm, 50mm, 65mm, 75mm T1.3 manual focus primes (Press text here).
Adds Brazilian Portuguese to the list of available languages
WPA and WEP functionalities are no longer supported. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 moving forward
The Sony FX2 has been quite a controversial release. Armando Ferreira confronted a Sony manager about some of the quirks and here is a recap of his answers:
Purpose and Audience of the FX2
Main Focus: It’s a cinema-first camera designed with hybrid capability—high-quality video and usable photography.
Target Audience: Entry-level filmmakers and hybrid shooters who want a cinematic camera without giving up stills.
The FX2 fills a specific market gap between FX30 and FX3, meant to be a “starting point” for future filmmakers.
Clarifications on the Camera’s Positioning
FX30 → FX3 → FX6 → Venice is a clear path; FX2 fits just between FX30 and FX3 with a very small incremental gap.
The confusion stems from the naming convention (FX2) and rumor-driven expectations, especially about price.
Sensor and Feature Choices
FX2 uses the A7 IV sensor for:
Higher resolution photos than FX3.
Better match to Super 35mm anamorphic workflows (still common in cinema).
More balanced hybrid performance.
Aimed to be a crash cam or B-cam to the Venice/Burano with good dynamic range.
Meant for users who want to shoot both photo and video on the same body—especially useful for solo shooters or small teams.
EVF Design Choices
The built-in EVF is non-removable by design to support:
Simpler use in bright environments.
Hybrid use for still photography.
While some users wanted it to be detachable to save space or cost, Sony prioritized ease-of-use for new filmmakers.
FX3 and FX30 may not get EVFs, but the user suggested it could be a future idea.
Menu System & Firmware
The FX2 uses Sony’s Big 6 menu system from Venice/Burano.
Goal: unify the UI/UX across all FX-line cameras.
FX3, FX30, and FX6 will get the Big 6 menu via firmware update in summer 2025.
Anamorphic & Open Gate
FX2 currently supports 1.3x and 2.0x anamorphic desqueeze.
1.5x support is coming in a firmware update.
User-requested feature: ability to input custom desqueeze ratios like 1.6x or 1.8x.
Open gate support: Sony is aware of demand (especially for social media framing and anamorphic), but implementation is unclear. Jay hints it’s possible but unconfirmed.
Pricing and Rumor Clarification
The rumored $3500 price created disappointment.
Actual launch price is lower, and Sony believes it’s very competitive for the features provided.
Like the FX3, FX2 is expected to hold its value over time—important for professionals.
Future Outlook
Sony wants to unify the FX line’s menu and ecosystem, reduce gaps in usability, and support users transitioning between different models.
The FX2 is not a replacement for any model, but an additional option tailored to a specific kind of user.
The Sony 50-150mm F2 GM (4400 euros) is a superb lens in term of ergonomics, compactness / weight, sharpness , color rendition , AF, bokeh, no focus breathing, parfocal. The lens will be ideal for Weddings, indoor sports and Portraits Only resistance to flare at the long end could be a bit better
The announcements of Sony claiming that these zooms perform as well as any top-of-the-range system fixed-photo lens were definitely not exaggerated and we confirmed them during our tests.
Sony 50-150mm f/2.0 GM – Holy Grail for Wedding Photography: