Sony A7 IV – is it still worth it in 2025?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Beyond the Flash: Constant Lighting Photography | Westcott Wednesday (Explora)
How to Capture Festive Gatherings: Family and Table Photos (42West).
The best mirrorless camera for 2025: top picks for every budget (Techradar).
Will a Sony 28mm Premium Lens Ever Come? (ThePhoBlographer).
This Lens Doesn’t Focus to Infinity, But It Works Great for Macro! (Fotodiox).
Best Flashpoint Lights and Accessories to Gift This Holiday Season (42West).
Handheld Ice Light 3 Offers On-Location Creators Powerful Light (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Skylum has announced a new summer offer that allows you to save up to 75% and get an additional discount of €10/$10 by using our code SAR on various Luminar software packages (click here).

US
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EU
Cross-device Subscription – €79 = €59 desktop + €20 mobile + free €99 100 creative add-ons + free Neo video course worth €79 (67% off) / year
Desktop Perpetual – €99 €199 + free €79 100 creative add-ons + free Neo video course worth €79 (72% off) with 1 year of Generative AI tools for free
Cross-device Perpetual – €129 €99 €199 desktop +€30 €48 mobile + free €99 100 creative add-ons + free Neo video course worth €79 (68% off) with 1 year of Generative AI tools for free

A source (Thanks!) sent me this:

Sony Semicron is considering mass producing a full frame sized 4K SPAD sensor with a global shutter in combination with their newest 2 layer transistor pixel tech. I don’t think this will be used in mirrorless cameras as the powerdraw is too high. Probably machine vision or very maybe cine cameras.

SPAD sensors use lidar technology for precise focussing. And if Sony develops a full-frame global shutter sensor, this would be an extremely interesting technology, especially for professional video applications. But as the source said, I don’t think this will be used in an Alpha camera anytime soon. I hope that the future Sony FX3II will use the same or an improved global shutter sensor as the Sony A9III.

What I’ve Learned After 9+ Years With Sony Cameras

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The BEST New Cinema Cameras from NAB 2025 (Explora)
How to Stand Out in the Photography Industry in 8 Steps (42West).
Best lens to pair up with the Sony 28-70mm f/2GM lens? (PM-R TV).
This Trend in Lens Making was Super Hot. Then it Mysteriously Disappeared (ThePhoBlographer)
Schneider 14-24mm FE test at Kitamura
6 Highly Giftable Printers that Make at Home Photo Printing Easy (42West).
Our Favorite Cinema Lenses at NAB Show 2025 (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Liam Doran shared his experience with the new Sigma 300-600mm F4 DG OS E-mount lens. What an excellent lens Sigma made!

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Sigma 300-600mm preorders at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.

Here are the first leaked images of the new Sigma 17-40mm f/1.8 APS-C E-mount lens that will be announced on June 17!

This will give you the light gathering capability and bokeh of a classic Full Frame f/2.8 zoom! Impressive!