A reader just sent me this message. For privacy reason I removed the name of the store which is one of the biggest in Europe:

I went into (Store name hidden) yesterday to test out a few FE lenses yesterday and to pick me up a 16-35 f/4. He asked me if I didn’t mind waiting a couple of months. I said explain.
That’s when he turned his till terminal screen to face me and asked if I wanted the lens pion their incoming inventory list… It was the Sony FE 16-35mm F/2.8. Naturally in response i said someone has mistyped put FE instead of ‘A’ mount. He went off again, came back with management back-up and stated its accurate even though they haven’t physically seen one yet.
He stated that because of their buying status with manufactures they get wind of what’s coming and place their orders accordingly… This was one of them and is due before Christmas…

So far we don’t know for sure what new zoom lens will be announced from Sony. All we know is that Sony stated many times fast f/2.8 zooms are high on their priority list. And the info coming in via anonymous sources seems to confirm that they will make f/2.8 zoom of all their current FE zooms whcih are the:

• [shoplink 42147 ebay]16-35mm f/4.0[/shoplink]
• [shoplink 42149 ebay]24-70mm f/4.0[/shoplink]
• [shoplink 42151 ebay]70-200mm f/4.0[/shoplink]

Stay tuned on SAR!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

One of our readers noticed that the A77m2 SLT mirror part has been marked as “no longer available” at Andrews Electronic. Not sure though this is just the store that will stop doing the camera reparation or if that it’s a worldwide stop of translucent mirror production.

And Jhonlsu reports:

“Seems that BestBuy won’t carry the A77II in store anymore, citing lackluster sales and discontinuance notice. Available online until stock runs out.”

4K How To Use the SmartGrip for the PXW-FS7 | Sony | 4K Creators

A7II with Minolta MD 85mm f 1.7 (SonyAlphaForum).
Check out these wonderful Tuscany pictures from Trubak at SonyAlphaForum.
Filmmaker Brandon Li knocks it out again with Balinese (AlphaUniverse).
Sony A7R II w/adapter versus Canon 5DSR (Ken Rockwell).
40 Things You Didn’t Know You Needed in Your Camera Bag (Explora).
9 Annoying Things Only Photographers Understand (SonyAlphaCameras).
XEEN Cinema Lenses First Impressions (Cinema5D).
Photography, Sony and Minolta’s legacy (Vladimirmarkov).

Joshua: “Last summer I got the pleasure of producing a short film shot on the Sony A7S, it was challenging but so much fun. We recently got featured in a blog called “the metropolist” for their top 5 short films of the week and we will premiere in the theonlinefilmfest.com starting in November. I would love for our film to be featured in your blog to show the production capability of the A7S. Let me know if I can provide anymore information to make this happen.
Blog Entry: http://www.themetropolist.com/film/latest-film/short-list-top-5-short-films-see-week/
Film Website: http://www.reformationfilm.com
Film Facebook: https://www.facebook.com/reformationfilm
Vimeo Trailer: https://vimeo.com/119932929
Vimeo Full Movie: https://vimeo.com/140886716
Youtube Trailer: https://www.youtube.com/watch?v=wU74UtqTO_k
Youtube Full Movie: https://www.youtube.com/watch?v=1qIuGKZMfR“

Lensbaby announced a new Composer PRO II with Edge 50 Optic. It comes for both mounts:
Lensbaby E-mount at BHphoto.
Lensbaby A-mount at BHphoto.

Hasselblad E-mount lens deals:
16-70mm Zeiss lens for $699 at BHphoto (Click here).
Hasselblad 18-200mm E-mount lens sells for $499 only (Click here). $350 less than the Sony version.
Hasselblad 16mm E-mount lens costs $100 less than the Sony version.

New Sony refurbished stuff with 90 days warranty:
There is a very large Stock of Sony refurbished items sold though their Secondipity partner page on eBay (Click here) and Amazon (Click here).

New RX1rII, A7sII, Loxia 21mm and Sigma 20mm store links:
Sony A7sII is now shipping in USA at Amazon, BHphoto, FocusCamera, Adorama. And in Europe/Asia at ParkCameras, WexUK, Jessops and Digitalrev.
Sigma 20mm f/1.4 Nikon F mount version at BHphoto and Adorama.
Sigma 20mm f/1.4 Canon EF mount version at BHphoto and Adorama.
Loxia 21mm FE lens at BHphoto and Adorama. In Europe at WexUK.
RX1rII at Bhphoto, Amazon and Adorama.