BCN published Full Frame mirrorless market share data for April. Sony’s market share fell to 32.1%. Nikon now leads the market thanks to strong Nikon Z5II sales. For a decade Sony mostly lead this kind of ranking. A year ago their market share peaked at 49.4%.

We really do need new affordable Sony camera. The FX2 coming on May 28 is not enough to drive big sales numbers!

Using Strobes for Basketball with the Sony A9III Global Shutter camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Mastering Light: From Camera Flash to Studio Strobes (Explora)
How to Start Filmmaking, With or Without a Budget (42West)
Stump the Chump: Sony A1II vs. A9III Discussion, Questions, & Comments (PMR-TV).
There is no such thing as the perfect camera… trust me (George Holden).
Street Photography Exposed: 6 Misconceptions Busted! (Peter Forsgård)
Best Storage Solution for Creators: Cloud Storage vs SSD vs HDD (42West)
Why Every Landscape Photographer Needs a Telephoto Lens (Explora)

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The new majestic lens is finally in Stock and shipping out at BHphoto, Amazon, Adorama.

FujiFilm X-half at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexuK, ParkUK, Amazon Europe.

FujiFilm announced a fixed camera that works in a completely new way:

1. It placed the Sony RX100’s famous 1-inch sensor in a vertical position to focus on creating pure vertical photo and video content that will appeal to social “influencers”.
2. It has an analogue mode that locks the camera settings in order to have a kind of “camera-like” experience.
3. It has an integrated diptych mode
4. It only shoots in JPGs and has a lot of fun simulations.

It is rare to see real innovation in those days. So I applaud FujiFilm for trying something completely different. I think this is something we are missing in Sony cameras, which are too often focused on specifications and less on design and fun. And from the feedback received from US and European shop managers, the number of pre-orders for this camera is skyrocketing!

Ricoh/Pentax officially announced the development of the new GRIV (press text here). Ricoh mentions it will use a 25.74 MP sensor. I suspect this is the same exact sensor of the Sony A6700. I am sure this new Ricoh camera will sell very well, just like the current GRIII. Too bad Sony does not produce any APS-C RX camera with fixed lens :(

Sony A7IV owners can now install the new 5.01 firmware update.

Benefits and Improvements

• The Security (IPsec) functionality is no longer supported. Please enable and use Access Authen. as it provides more secure protection
• WPA and WEP functionalities are no longer supported. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 moving forward
• Improves the operational stability of the camera