Big savings on Tamron A and E-mount lenses. And new A7II with 150-600mm lens test by LL.

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[shoplink 33575 ebay]Bildschirmfoto 2015-02-19 um 12.45.21[/shoplink]

I have found plenty of Tamron lens deals including on the majestic [shoplink 33575 ebay]Tamron 150-600mm lens[/shoplink]. And that lens also  just got “Antarctica” tested on the new A7II 5 axis stabilized camera at Luminous Landscape:

The on-sensor phase detection AF of the A7 MKII and the system’s focus tracking capability allowed for capturing these completely unpredictable penguins as they jumped from the water. Their position can’t really be anticipated and their time above water is faster that ones ability to anticipate.Virtually every frame out of hundreds shot showed excellent lock-on and tracking. I frankly don’t think that I have ever used a long zoom lens / camera combo that could have done better.

That’s really great to hear! So let’s jump now to the Tamron deal offered by Trusted Store Prodigital which ships them all for free in USA/Canada:
[shoplink 33575 ebay]$80 off on the SP 150-600mm f/5-6.3 Di USD (Click here)[/shoplink].
[shoplink 33561 ebay]$130 off on the SP 70-300mm (Click here)[/shoplink].
[shoplink 33564 ebay]$100 off on the new SP 70-200mm f/2.8 (Click here)[/shoplink].
[shoplink 33565 ebay]$95 off on the 18-270mm PZD Di-II (Click here)[/shoplink].
[shoplink 33566 ebay]$180 off on the 18-200mm Di III VC E-mount lens (Click here)[/shoplink].
[shoplink 33567 ebay]$189 off on the AF 90mm f/2.8 Di SP (Click here)[/shoplink].
[shoplink 33568 ebay]$130 off on the 28-75mm F2.8 XR Di LD (Click here)[/shoplink].
[shoplink 33569 ebay]$100 off on the 24-70mm f/2.8 Di USD (Click here)[/shoplink].

And these are refurbished and demo Tamron lenses:
[shoplink 33563 ebay]$50 off on the REFURBISHED 18-200mm XR (Click here)[/shoplink].
[shoplink 33571 ebay]$135 off on the DEMO 18-270mm PZD Di-II (Click here)[/shoplink].
[shoplink 33572 ebay]$210 off on the REFURBISHED 90mm f/2.8 Di SP (Click here)[/shoplink].
[shoplink 33574 ebay]115 off on the REFURBISHED 18-270mm PZD Di-II (Click here)[/shoplink].

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Sony publishes the Mid-Term Strategy plan. Focus on High Value Mirrorless cameras!

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The Mirrorless strategy slide posted back in late 2014.

Sony released their Mid-Term Corporate Strategy for FY2015 – FY2017 (Full press text here: sony.net/SonyInfo/News/Press/201502/15-017E/index.html). Here are some of the key info:

1) Overall it looks very good for Sony. They target for consolidated operating profit of more than 500 billion yen for the Sony Group in FY201.

2) Focus on High Value mirrorless cameras. The actual words used by Sony are: “While Sony does not anticipate overall market growth in these areas, the Company will target certain areas within each market that are unlikely to experience commoditization by continuing to offer new, high value-added products such as its advanced mirrorless single-lens reflex cameras and high-resolution audio products.”

3) Customer attention: “Sony will seek to reinforce its deployment of “recurring-revenue business models…also for interchangeable lenses and accessories within the Digital Imaging business.” Recurring revenue models provide a way to reach out to customers more frequently and build a more loyal customer base.

There is no other info in their report about particular products. But it’s also important to underline that their Imaging Sensor sales are booming and Sony plans to invest more resources in research and production. We should all benefit from that strategy too because it means Sony will lead the digital system camera sensor market too.

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Thanks Dicahub for sharing the news.

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Adobe Lightroom 6 gets leaked. Will ship on March 6.

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Lightroom 6 will ship on March 6. The French store fnac.com leaked all info about the new LR6:

  • Windows Compatibility: Windows 7, 8, 8.1
  • Mac OS Compatibility: Mac OS X v10.8, v10.9 or v10.10
  • Designed for both amateur photographers and professionals
  • Merge to HDR
  • Fusion panoramas
  • Performance gains
  • Facial recognition
  • Sophisticated video slideshows
  • Optimized web galleries
  • Filter brush

found via CanonWatch.com.

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Image of the Tamron SP 15-30mm F/2.8 Di VC USD split in half.

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003
Image courtesy: DC.watch.

Usually you don’t see how a lens is made “inside”. But at CP+ Tamron is showing the new SP 15-30mm lens cut in half. There is also a full review at Photoreview:

Outdoor photographers will welcome the moisture-resistant construction of this lens as well as the fluorine coating on the front element that repels water and dirt and makes it easy to keep clean. Architectural photographers will find relatively low distortion produced by this lens valuable for shooting exteriors and interiors. 
In summary: Photographers looking for a fast, wide-angle zoom lens will find this lens represents excellent value for money. 

The A-mount lens can be ordered at BHphoto (Click here) and at Adorama (Click here).

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Rokinon 50mm f/1.4 now in Stock!

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Bildschirmfoto 2015-02-18 um 08.05.07

The cheap and still high quality Rokinon 50mm f/1.4 A-mount lens is in Stock at BHphoto (Click here). And shipping soon is also the E-mount version at BHphoto (Click here).

Deals listed at Amazon US:
1) Save Big on Select Sony RX Series Cameras with a Qualifying Trade-in (Click here).
2) Free Premium Jacket Case with the RX100m3 (Click here).
3) Free case with the A7,A7s,A7r cameras (Click here).
4) Up to $200 off on A5000/A5100/A6000 double lens kits (Click here).

Sony US deal reminder:
Sony A7r cameras for $1,669 on [shoplink 33096 ebay]eBay (Click here)[/shoplink].
Save $200 on the grey imported but with full 3 year US warranty coming 55mm FE lens sold at [shoplink 33110 ebay]GetDigital on eBay US (Click here)[/shoplink]
Open Box Sony A7 for $1,150 at [shoplink 32378 ebay]Samys eBay (Click here)[/shoplink].

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Sony says they will update many A-mount lenses. And they know internal 4K recording is highly requested.

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The Japanese site Mapcamera interviewed Sony. The interview is in Japanese but our SAR readers Kuonji and Chaika translated some of the key info for us (Thanks!):

1) Currently, Sony has no plan to implement 4K internal recording on the A7s. However they recognize there is a huge request to get this feature in future cameras.
2) Sony is planning for making a new mark II A-mount lenses to replace old popular lenses i.e. 70-300, 24-70, 16-35. More to come in the future
3) Sony is still quite young in terms of mirrorless market, they think of themselves as a challenger, but because they are a challenger, they believe they can do a lot of innovative stuff.

Sony also said they cannot share any details about when the new FE lenses will be released.

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Newsshhooter 28-135mm FE lens reviews: “For that price it makes it a no brainer”

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Sony FE PZ 28-135mm f/4 G OSS Lens Review from Matthew Allard ACS on Vimeo.

Newsshooter (Click here) tested the Sony FE PZ 28-135mm f/4 G OSS Lens.

Some a7S owners may think the lens a little too big and heavy to use on their camera but I don’t see it as a problem. If you balance well it can be handheld even without a rig. For hand holding the lens on a a7S I put my right palm underneath the lens collar and use my fingers to operate focus, zoom and iris. With your right hand you can operate all the camera side settings.
The positive aspects of this lens far outweigh the few small drawbacks of this lens. For $2500 it offers a level of performance and a feature set that was previously unobtainable for most shooters. I highly recommend this lens if your a Sony full frame FE mount camera owner

You can see plenty of videos made with the lens on the Newsshooter review page.

Sony FE PZ 28-135mm store links:
US preorder at Amazon, Adorama, BHphoto, SonyStoreUS.
EU preorders at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.

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