The great Tamron 15-30mm f/2.8 comes with A-mount!

Sony 28-135mm Powerzoom:
It’s the worldwide first Full Frame Powerzoom lens for mirrorless systems.
28-135mm at Amazon (Click here), Adorama (Click here), BHphoto (Click here). Press text here on SAR.

Tamron 15-30mm f/2.8 DI VC A-mount lens:
Tamron announced the development of this lens which is also the first wide angle Full Frame zoom with optical stabilization. There is no preorder option lens and press release can be read here on SAR.

Sigma’s two A-mount zooms:
Not for preorder yet but specs can be read here:
Sigma 150-600mm f/5-6.3 DG OS HSM Contemporary Lens for Sony A at BHphoto (Click here).
Sigma 18-300mm f/3.5-6.3 DC MACRO HSM Contemporary Lens for Sony A at BHphoto (Click here).

Sony FS7 4K E-mount camcorder:
Incredible 15 stops of dynamic range camera that can record (and live stream!) in 4K. Press release can be read here on SAR and a couple of great videos can be seen here on SAR.

Competition from Nikon:
Nikon has the exraordinary capability to announce new cameras that are only a tiny bit better than the predecessor: The Nikon D750 landed (specs at Amazon) and has flip screen and 810 af. Good camera but boring :)

Crazy Sandisk:
World’s biggest fast SD card got announced. $712 for 512GB! But good for you there are also some “cheaper” versions:
SanDisk 512GB for $729.00 at Adorama (Click here) and BHphoto (Click here).
SanDisk 256GB for $359.00 at Adorama (Click here).
SanDisk 128GB for $189.00 at Adorama (Click here).

Preorders:
28-135mm at Amazon (Click here), Adorama (Click here), BHphoto (Click here).

Previews and hands-on:
Sony FS7 hands-on at Cinema5D.

Press release:
28-135mm on SAR, 28-135mm on DSLRmagzine (Spanish), 28-135mm at Photoscala (German), 28-135mm on ThePhoBlographer, FS7 press text at SAR, FS7 at Newsshooter.

Videos:
PXW-FS7 Official Promotion Movie, PXW-FS7 Official FullHD Beauty Image.

EXCLUSIVE: cinema5D Sony FS7 hands-on from Nino Leitner on Vimeo.

Sony Professional: FS7 First Footage (3min) from Sony Professional on Vimeo.

Newsshooter at IBC 2014: Den Lennie walks us though the new Sony FS7 4K Super35 camera from Dan Chung on Vimeo.

Images:

Sigma officially released two new A-mount lenses that have been previously announced in Japan only. Full specs, price info and preorders here:

Sigma 150-600mm f/5-6.3 DG OS HSM Contemporary Lens for Sony A at BHphoto (Click here).
Sigma 18-300mm f/3.5-6.3 DC MACRO HSM Contemporary Lens for Sony A at BHphoto (Click here).

Tamron announced the development of that great 15-30mm f/2.8 Full Frame A-mount lens. Full press release here:

This is the official press text of the new 4K E-mount FS7 camcorder:

Lens preorder now at Amazon (Click here), Adorama (Click here), BHphoto (Click here). And here is the full press text:

Sony Introduces World’s First Full-Frame Lens with Power Zoom.

New 28-135mm F4 G E-Mount Lens for Videographers

SAN DIEGO, Sept. 12, 2014 – Sony today has introduced the world’s first 35mm full-frame lens with power zoom1, the new FE PZ 28-135mm F4 G OSS (SELP28135G) model for its E-mount camera line.

Designed for serious film makers, the new lens is an ideal match for Sony’s α7S full frame camera, capturing immense amounts of detail while shooting Full HD and 4K video.

The new power zoom lens features Sony’s new ‘Smooth Motion Optics’ design, which addresses three issues of prime concern to movie-makers: change in angle of view (‘breathing’) while focusing, focus shifts during zoom and movement of the optical axis during zoom. Additionally, the FE PZ 28-135mm F4 G OSS has three separate control rings for focus, zoom and aperture for a satisfyingly responsive, professional feel.

Lens zoom is exceptionally smooth and silent – a must for professional movie production – and is powered by the SSM drive, an industry first for interchangeable lens cameras1. Zooming speed can be precisely controlled over a wide range, with the ability to switch zoom rotation direction as desired to suit personal preference. The lens also features a responsive “double linear motor” that helps to minimize focus noise and to achieve accurate and responsive focus control. Users also have the ability to switch from auto to manual focus simply by sliding the focus ring.

The FE PZ 28-135mm F4 G OSS has a constant F4 maximum aperture, allowing for beautiful depth of field effects and stable exposure control across the entire zoom range. It is built with aspherical elements that work to suppress unwanted aberration, and comes equipped with advanced multi-coating technology that boosts contrast and cuts glare, even with strongly backlit scenes.

The FE PZ 28-135mm F4 G OSS model is compatible with all Sony E-mount cameras and camcorders, and when paired with bodies that have an APS-C sensor like the α6000/α5100/NEX-EA50M cameras or a Super 35mm sensor like the NEX-FS700 / PXW-FS7 models, its focal length extends to 42-202.5mm (35mm equivalent) range. And weighing just 2 lbs 11 oz, it’s a great option for long form “run and gun” documentary shooting.

The versatile new SELP28135G also features Optical SteadyShot™ image stabilization and is dust and moisture resistant, allowing it to perform well in tough shooting environments.

Pricing and Availability

The FE PZ 28-135mm F4 G OSS (SELP28135G) full-frame power zoom lens will be available this winter for about $2500 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.