The Australian Store Teds is accepting preorders on the A7s. And the price is set at $3499 AUSD. Converted this is about $3200 or 2350 Euro. This without to take in consideration the tax and other regional differences. And a “bird” told me that this should be a pretty accurate pricing (the AUSD pricing, not the conversion).

A7s Preorder or pure notification store links:
USA: Sony US,  Amazon and BHphoto.
Europe:  Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.
Asia: Digitalrev

Sigma wants to keep the momentum and they are “rumored” to launch a new high quality 24mm f/1.4 ART lens in September/October. It will be priced above the new 50mm ART lens (price $949 at Amazon or 999 Euro WexDE or 849 pounds at WexUK). This would be an exciting lens! As current alternative we have the Rokinon 24mm f/1.4  E-mount and A-mount manual focusing lens. But the Sigma will be for sure much better and autofocus!

Note: The current (superb) 50mm f/1.4 ART lens for A-mount can be preordered in USA Amazon (Click here) at BHphoto (Click here) and Adorama (Click here). and in Europe at WexUK (Click here) and WexDe (Click here).

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via Photorumors.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

The day will come, you will forget about what the word “autfocus” means. And looking at the newly announced Lytro Illum camera (https://www.lytro.com/) we will certainly not have to wait for a very long time! Unlike anything else you have seen before this camera has a 1 inch Light Field sensor. Which means it captures ALL the Light from all angles. You don’t have to focus at all because everything is “in focus”! You can add out of focus blur effect in post production if you want. That’s it. It is also simultaneously a 2D and 3D camera. You can change the perspective (to a certain degree) in post production too!

Just play with the image sample below. As you can see you can do quite a lot in post production:

And I am pretty sure Sony is working on a camera like that too…would you like an A7 or A6000 camera with such a sensor? Me yes!

UPDATE: There is a great interview at Theverge.com. This is an interesting line:

This is the future. Not the Illum, necessarily, though it’s one of the more exciting cameras I’ve seen in a while. Maybe not even Lytro, though it’s built a huge lead in its nascent industry. But light-field photography — the notion that the future is about turning the complex physical parts of a camera into software and algorithms, that capturing beautiful photos is little more than a data-crunching problem — seems almost obvious. Why capture one photo, from one angle, with one perspective, when we could capture everything? When I can explore a photo, zooming and panning and focusing and shifting, why would I ever want to just look at it?

The dead of classic photography?