According to top sources the upcoming next Sony full frame cameras “main feature” will be the low price. What does it mean? There will be no new big special feature compared to the actual [shoplink 8461]A77 camera[/shoplink] (a part of course the bigger full frame sensor and improved EVF). Sony learned from the A77 customer reaction and improved many details. To me that sounds good! I don’t need new marketing bla bla features. The A99 should “just work”. The A99 will very likely feature a new 24 Megapixel full frame sensor. My suggestions? Improve the JPG engine, release the camera with a mature firmware (no more blackouts).

The Nikon D800 is priced at $2999 at Amazon and the new Canon 5DmarkIII at $3499 at Amazon. I think the Sony A99 should be priced at $2499 to compete against them! What do you think?

Zeiss announced some wonderful (and damn expensive) new Cine lenses you can use on your E-Mount camera. The lenses will be shipped in August 2012. The recommended retail price for the Compact Prime CP.2 35/T1.5 Super Speed is €3,700 or US$4,900 (excluding VAT)*. The recommended retail price for the Compact Prime CP.2 50/T1.5 Super Speed and Compact Prime CP.2 85/T1.5 Super Speed is €3,300 or US$4,500 (excluding VAT)*. The Compact Zoom CZ.2 70-200/T2.9 will start shipping in the fourth quarter of 2012 at a recommended retail price of €14,900 or US$19,900 (excluding VAT)*. Press release at Dpreview.

The zoom is really monstrously! On [shoplink 12143 ebay]eBay (Click here)[/shoplink] you can find many CP.2 lenses. And here below you can see an example video shot on the Sony F3:

[shoplink 3032][/shoplink]
Sont expect any FF with optical viewfinder anymore! Bye bye A900 :(

In these days many “sources” contacted me to tell me that Sony has already “selected” the final A99 camera specs. Some A99 prototypes are being shown to managers, dealers and photographers. All sources confirmed that there is no plan to launch the A99 now and that all we can hope is that Sony will give us an official look on the prototype model by end of this month or early May! It is Sony’s plan to launch the A99 in late August/early September like they did last year with the [shoplink 8461]Sony A77[/shoplink].

P.S:: I hope Paul Genge statement will turn out to be truth when he told to David Kilpatrick (Click here):  “wait for the FF SLT– you’ll not regret it’. So don’t buy the Nikon D800 and Canon 5DmarkIII  :)

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Here are the search links to the last FF DSLR cameras with optical viewfinder:
Sony A900 [shopcountry 3032].
Sony A850 [shopcountry 3028].

Good Morning and welcome to the new week :)

Guys, the tension is beginning to grow! According to top sources Sony is about to make a new product announcement within the coming weeks. I am pretty sure there will be a new NEX-C3 successor and I have been told that the NEX-C3 will get massive price drops this week (Check at [shopcountry 7207]). And than there is the new A37. I have no exact announcement date yet but I will know it soon ;)

I am still not 100% sure but there is a fair chance Sony will show “something Full Frame” too. My guess for now is that they will display a new FF SLT prototype like they did with the A77 months before the real announcement.

If you have some info to share drop me an anonymous message by using the contact form on the right sidebar. You can avoid to send me your real name and email address and no IP data gets stored. Would be nice if you use some kind of fake name I can track to see if you are (or will become) a trusted source or not. Thanks!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!