SonyAlphaRumors told you on May 2 (click here to read our ogirinal rumor) that the two cameras would be the next Alpha DSLR cameras. And here they are! The A390 and A290 will start shipping in July. The A390 price is $600 and the A290 is $500. In Europe €500 and €450 (body only!)

Sony EU press release
Dpreview
Letsgodigital
Photographyblog
DCresource
Photoscala.de

Key features:
• DSLR-A390 with 14.2 megapixels, Quick AF Live View and 6.7cm (2.7-inch) tilt LCD; DSLR-A290 with 14.2 megapixels
• Compact, stylish body with new grip design and revised button layout for comfortable handling
• Quick AF Live View with tilt LCD (α390) for live image preview with fast, accurate autofocus
• Friendly on-screen Help Guide and Graphic Display
• HDMI output and BRAVIA Sync

The now “old” Sony Alpha A230 and the Sony Alpha A380 have been announced in May 2009.

Can you tell me the last time a Sony camera made it into the top 10 of the weekly most sold DSLR (or system) cameras in Japan? I believe it was over one year ago with the Sony A700. Now the Sony NEX-5Sony NEX-5Sony NEX-5 made it it into the top-10….2 times! Yes! On place 5 with the black modle and on place 7 with the white model. Other mirrorless cameras like for example the Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1Panasonic GF1 and Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1Olympus E-PL1 are on place 14 and 18.

I would say that is a good start! And now Sony let’s see some new Alpha model with EXmorHD sensor :)

Source: BCNranking

http://www.letsgodigital.org/en/26318/sony-alpha-290/