Last week Leica announced the new M11-P (specs and price here). What’s important to notice here is that this is the very first camera that has a built-in chip for Content Credentials. It follows the rules of the Content Authenticity Initiative (here is the website).
The Content Authenticity Initiative (CAI) is a collaborative effort initiated by Adobe in partnership with various other organizations, including The New York Times and Leica, among others. Announced in late 2019, its primary goal is to develop a standard for digital content attribution. The rise in manipulated digital content, deep fakes, and misinformation has underlined the need for a more transparent system of content attribution, which the CAI seeks to address.
Here are the core elements and goals of the CAI.
Transparent Attribution: One of the main purposes of the CAI is to create a system in which content creators can securely and verifiably attach attribution data to their content. This data can include who created it, when it was created, and other potentially pertinent information about the content’s origins.
Detecting Manipulations: By providing a history of changes or edits to a piece of content, the CAI seeks to make any alterations transparent. This is important in an age during which digital content can be easily manipulated to deceive viewers or readers.
Open Standard: The CAI aims to develop an open standard for content attribution, ensuring it can be adopted universally across various platforms and services.
User Control: Creators should have control over how much metadata they wish to share. The initiative understands the importance of privacy and seeks to create a system in which information is shared in a manner that respects individual choices.
Collaboration: The CAI is a collaborative initiative that brings together various stakeholders, including tech companies, content creators, media outlets, and academic institutions, to tackle the challenges of content authenticity and provenance.
The Content Authenticity Initiative is an important step in the fight against digital misinformation. By giving content a verifiable history, consumers can have more confidence in the digital media they consume, and creators can get appropriate credit for their work.
SONY:
I do expect Sony to add such features on future cameras too. Sony is official member of the c2pa.org initiative:
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On November 8 Sony will have a major event. Very likely we are getting a new 30mm GM lens. But there is also a fair chance they might announce the A9III. from my trusted sources I know this camera was scheduled to be launched in the November 2023-January 2024 timeframe. One of my sources already saw the camera and told me it’s super fast. He also said that when he asked about the pricing Sony said that it will be priced in the mid $4,000.
The source didn’t want to share the specs yet as he is one of the few knowing them. So I am waiting til more people gets some A9III info before to post the final specs. To recap:
300mm f/2.8 GM will be announced on November 8
Fair chance the A9III might be announced too (Specs: New stacked sensor with increased resolution, fastest AF and fastest FPS on any FF camera to date)