Confirmed: On February 21 Sony will “only” announce the new 24-50mm f/2.8 G lens. It’s priced at 1299€

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On February 21 Sony will only announce the new 24-50mm f/2.8 G lens. I have been told the price is 1299€.

I know you are frustrated nothing else will be announced but don’t worry…I am here to cheer you up with some solid prospect:

  1. It looks very likely that Sony will have another announcement pretty soon after the CP+ show
  2. I am working on that “WOW” rumor. If all goes well in early March I can tell you what’s coming that is truly cool
  3. I have been told the year will start slow (ZV-E10II announcement for example) but get better towards the end. So be patient!

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This is stunning and worrying: AI Generated Videos Just Changed Forever!

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This week OpenAi released a demo of Sora (Click here). It’s their text to video generation tool and the samples are impressive! If you are a photographer and/or filmmaker you have to take into account the devastating influence those tools will have on the industry. We have to learn from these tools how they work so that we can adapt are business. Don’t worry, AI is not going to replace the entirety of photography and film making. But if your business is doing stock photography/filmography you might be in trouble :(

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Sony a9 III: BUFFER Testing by Matt Granger

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It’s clear from his test that the lossless compressed RAW option is the way to go if you want to clear the buffer as fast as it gets. While compress RAW will give you the possibility to shoot more frames but buffer clearing takes much longer.

Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sony 300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sonny A9III Vertical Grip at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.

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Sony launched new deals in Europe!

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Sony Europe launched two new deals:

As usual Amazon stores offer their own Sony deals (Amazon DE)

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Sigma 500mm f/5.6 is priced at around 3500 Euro

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While the US pricing should be just under $3,000 ( I guess $2999) the European pricing will be around 3500 Euro. A bit too high probably? What do you think?

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Sigma will announce those two new lenses on Feb 21:

  • 500mm F5.6 DG DN OS | Sports
  • 15mm F1.4 DG DN DIAGONAL FISHEYE| Art

Sigma 500mm f/5.6 specs:

  • Lightweight lens…less than 1,5kg and so the lightest telephoto prime lens you can buy.
  • Very fast AF on Sony A1 (lens has linear motor)
  • The lens sharper than the Sony 200-600 G
  • very low chromatic aberration
  • Coming for Sony E and Leica L mount cameras
  • Price just under $3,000 and around 3500 Euro.
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