I am a current happy owner of the Tamron 28-200mm lens. And topay Tamron made me even happier as they announced the will soon launch a new version with a wider focal length: The 25-200mm f/2.8-5.6. I will buy it for sure!

Press text:

TAMRON announces development of the evolved G2 All-in-One 8x Zoom, 25-200mm F2.8-5.6 G2 (Model A075) for Sony E-mount Full-Frame Mirrorless

September 9, 2025 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras.

The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. As the originator of modern all-in-one zoom lenses, TAMRON celebrates its 75th anniversary with this new cutting-edge lens. The new G2 model maintains its compact size while expanding the wide end from 28mm to 25mm and preserving the 200mm telephoto range. It offers improved image quality and faster, more precise autofocus powered by TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. With a maximum magnification ratio of 1:1.9 at the 25mm wide end, the lens also provides half-macro shooting. Combining portability with uncompromising performance, this next-generation all-in-one zoom lens supports creative expression for everyone from beginners to professionals. Experience the full potential of an all-in-one zoom, reimagined.

Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

Reviews and hands-on:
Introduction at Explora. ART 135mm F1.4 DG Impression by Ara Coutts. ART 135mm F1.4 DG Impression by Marc Haers. 35mm Impressions by Abigail Steed. 35mm Impressions by Yuichiro Fujishiro. 20–200mm Impression by Herve Rannu. 20–200mm Impression by Syuhei Inoue.

Youtube reviews:

135mm f/1.4:

35mm f/1.2:

20-200mm:

Canon C50 at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Introduction at Explora.

Canon has just announce the C50 compact Full Frame Cine camera. This is the camera that is going for the Sony FX3 kill. It’s $200 cheaper than the Sony but has some features the Sony has not:

• 34 vs 12MP
• 7k recording
• Internal 12Bit RAW recording
• Fully articulating screen
• 1/16000
• 16 stops dynamic range
• Open Gate
• many more customizable buttons including a power zoom button

The Sony still has the following advantages:

• Built-in IBIS
• Mechanical Shutter
• Built-in mic
• not as thick as the Canon

A full side by side spec comparison can be found on that BHphoto page.

Nikon ZR preorders at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton

A Youtuber leaked the Nikon Zr review (now removed) and here are the Nikon Zr specs:

• Sensor: 24MP partially stacked full-frame CMOS
• Dynamic Range: Over 15 stops (based on RED system)
• Internal Recording: Up to 6K 60p with intra-frame compression
• Formats: N-RAW, ProRes RAW, and ProRes 422 HQ
• Color Science: Incorporates RED RAW and RED color science experience
• Stabilization: In-body image stabilization (IBIS)
• Screen: 4″ LCD display, 3.07M dots, 1000 nits brightness — excellent for vlogging
• Build: High-quality construction with compact size (133 × 80 × 48 mm, 540 g)
• Ergonomics: Small grip with thumb rest; photo/video mode selector on top
• Cooling: Passive design — no fans, no overheating
• Connectivity: Micro HDMI output, Nikon N-Log support, smart hot shoe (likely for external EVF)
• Media Slots: 1× CFexpress Type B + 1× microSD
• Other Notes: Integrates several technologies inherited from RED cameras
• Price (Body Only): $2,100

This camera is here to compete with the Sony FX3 but has a much lower price point.

$270 off on this high quality small FE lens at BHphoto’s Dealzone (Click here).

Today Canon will announce the new C50 and here is a leaked picture comparing the size of the new cine camera with the Sony FX3.

Canon C50 specs:

• 32MP FF sensor
• 7k internal Raw at 50fps
• 4k 120p
• Two base ISO of 800 and 6400
• Open Gate
• no IBIS
• 14 configurable buttons
• no built-in ND’s
• 1 CF express Type B and 1 SD slot
• Announcement on Sept 9
• Price around 4.000 Euros

There is also a new XLR handle with record button and digital zoom button

Here are the leaked Nikon Zr images. The camera will be announced on September 10 at 7:30 London time. It will directly compete with the current Sony FX3.

Nikon Zr specs:

• 24MP partially stacked sensor
• 6k all intra
• IBIS
• one SD and on micro SD card slot
• Announcement on Sept 10

Thanks to the tipster for sending me these images!