RUMOR: Tamron will announce a new 17-50mm f/4.0 FE lens tomorrow!
According to How2Fly Tamron will tomorrow announce the 17-50mm f/4.0 FE lens. This is one of the lenses patented a while ago and I am confident How2Fly knows his business. So stay tuned for tomorrows announcement!
It’s official folks: Sony teases a product launch event on August 29

Sony officially posted this teaser for an August 29 event. It says “a new camera is coming”. but we know we can expect more. This is what will be announced:
- Sony A7cII: 33MP, 4k60p, AI features, improved AF over the A7IV, single SD slot, micro HDMI, fully articulating screen)
- Sony A7cR: 61MP, 4k60p, AI features, single SD slot, micro HDMI, 4D fully articulating screen)
- 16-35mm f/2.8 GM II: Much more compact than the predecessor, aperture ring close to the mount, optically superior.
All leaked images so far:





First leaked image of the new 16-35mm GM II lens!
One source (Thanks!) shared this firsts all image proof that the 16-35m GM II is indeed real and will be announced along the A7cII and A7cR on August 29. A second source told me this:
The reason why I called it a gimbal lens is because it has a very short barrel extension when zooming.
And a third source shared the EU pricing which will be 2299€! Be sure to subscribe our social networks to not miss any upcoming rumor:
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EU deal at Amazon Germany: 100 Euro off on the 90mm macro and 24mm f/2.8 pancake
There is an instant $100 discount if you click on the “coupon button” of the Sony 90mm macro at Amazon Germany (Click here) and the Sony 24mm f/2.8 lens at Amazon Germany (Click here).
Amazon Germany also offers hot deals on Samsung storage (Click here), Lexar SD cards (Click here) and Eastpack bags (Click here).


Hot news: Nick Didlick and Bob Martin do share first images shot on the upcoming 300mm f/2.8 GM lens
The 300mm GM lens page at BHphoto
Sony photographers Nick Didlick and Bob Martin shared the first three images shot on the upcoming 300mm f/2.8 GM lens.

And in a comment of one of his photos he said that the 300mm GM is “worth the wait” !
300mm GM Product page text from BHphoto:
A new FE 300mm f/2.8 GM OSS Lens from Sony is under development and will feature the incredible high-resolution and spectacularly beautiful bokeh true to Sony’s acclaimed line of flagship G Master lenses. Made for the Sony E-mount, this lens will deliver an elevated shooting experience for professional sports, news and event photographers, and videographers looking to capture decisive moments with higher image quality. The lens will expand on the design of the 600mm f/4 and the 400mm f/2.8 Grand Master OSS lenses.








