Tamron manager Kota Misawa chatted with Phototrend and shared many interesting insights:

• We also receive many requests for prime lenses, including a 90mm macro lens, and consider them. Other competitors, however, already produce macro lenses for mirrorless systems, so we have to think about how to develop much more attractive macro lenses. I invite you to stay tuned for our next announcements.
• Our performance shows that there is a market beyond so-called traditional focal lengths. After launching the 28-75mm, we were convinced that if we thought about customer needs and came up with a product that aligned with our philosophy, we could reduce the risk of developing unique lenses.
• The next step will be to plan new APS-C lenses.
• Of course, we always focus on designing compact and lightweight lenses. But now we also consider video-oriented users.
• We are thinking of a direct connection to the lens, with an integrated wireless chip, which is very difficult.
• Considering the geopolitical risks and supply chain aspects, we decided to build another factory in Hanoi.
• We believe the number of avid photographers is growing as the photography market shrinks. Therefore, we believe that the demand for high-end lenses will increase, and we are happy to continue to develop new products such as the 35-150mm f/2-2.8. At the moment, we are thinking about new high-end lenses. I invite you to stay tuned for our next announcements.

Summary: Tamron made it clear that they will keep focusing on making real unique lenses. APS-C E-mount lenses and likely also high quality FF lenses are coming soon too! More talk about what I think is going to happen with Tamron in this video:

Image on top from Dpreview

The last real “photocentric” APS-C E-mount cameras were announced back in 2019. They were the A6100 and A6600. We got two more APS-C cameras after them but they were made for Bloggers (ZV-E10) and the Filmmakers (FX30).

Now a trusted source told me there is definitely a new APS-C E-mount camera coming right before or max early Summer! He said this would be a new High End model! That’s all I got as RELIABLE info for now. I don’t know yet if this will be a new A6700 (Similar A6600 sized body with maybe the 26Mp FX30 sensor) or a A7000 (bigger A7 styled body with Sony A1 alike features).

In y video below I discuss what I think about the A6700 vs the A7000:

So now it’s time for you to let us know:

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There will be plenty of rumors and also possibly image leaks. So be sure to follow my new Youtube channel, Discord channel, Instagram (with funny AI images to annoy people), Facebook and Twitter to not miss news and rumors.