Now on Indiegogo/Kickstarter: New GREAT JOY 85mm FF T2.9 1.8x Anamorphic Lens and Worlds First & Smallest 270W GaN USB-C Charger
You get the new anamorphic lens on Indiegogo.
You aloes get the Worlds First & Smallest 270W GaN USB-C Charger on Kickstarter (Click here).
Nobody ever attempted this: Here is why the Sony FE 20-70mm F4 G lens will be a STUNNER!
You know that feeling when you prepare your camera bag for a longer travel: You will pack the 16-35mm and 24-70mm lens to cover the needed focal length. Well this might be about to change! Sony will announce the world’s first 20-70mm G zoom. It’s unconfirmed what the aperture will be, but it’s rumored to have constant f/4.0.
Nobody ever attempted to make a standard zoom with such a wide focal length. As you well know having 20mm instead of 24mm makes a whole lot of difference. And it might be that for some of our readers this one lens is wide enough to get this one lens instead of the dual zoom combo I mentioned before.
Here is how much wider the image will be (Source Github):
In a world where innovation is rare I am glad to see Sony doing something new, something that could even Canon and Nikon owner make wonder if they should jump over to Sony!

Sigma will announce a new 60-600mm F4.5-6.3 DG DN OS lens in early 2023
Sigma currently sells a 60-600mm lens for Nikon F and Canon EF (for about 2000 Dollars/Euro here on Amazon). According to a very reliable Japanese source Sigma will announce a new 60-600mm F4.5-6.3 DG DN OS lens in early 2023. This will be available for L and E-mount for sure. I also guess that it will have a new optical design and not be a copycat of the current existing lens.
There is yet no info about the pricing and exact release date, btu stay tuned for more!
via Asobinet
Sony will soon announce a new FE 20-70mm F4 G
Sony is highly likely going to announce a new SEL2070G (FE 20-70mm F4 G) lens relatively soon. This might be announced in January/February!
via Digicameinfo
USA deal reminder: Sony A7rV now in Stock(!!!) and save 5% on a ton of products using BHphoto’s Payboo credit card
The A7rV is finally in Stock in the USA via BHphoto, Amazon, Adorama, FocusCamera, BeachCamera, Buydig.
With the BHphoto Payboo credit card you not only get back the tax you pay on products but now you save 5% on a ton of items sold on this special page (Click here).
FAKE image of a new 200mm f/2.0 GM lens
Someone keeps sharing this image of a supposed 200mm f/2.0 GM lens. I am posting this now because I am sure it’s fake and if you see it on forums you should know it isn’t real. He also shared this:
brand new 200mm f2.0 and 200mm f2.5 will come in winter 2022/23
Like I said it’s fake, but still I wish this would be true :)