Confirmed: Sigma’s New Fast Prime Lenses Drop August 19!

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Trusted sources (Thanks!) just told us Sigma will have a new press event on August 19. And this is what we are likely to get:

  • 200mm f/2.0 Full Frame “Sports” lens for Sony E and Leica L
  • 35mm f/1.2 Full Frame “ART” lens for Sony E and Leica L
  • 12mm f/1.4 APS-C lens for E/L/Z/X/RF mount

I leaked the images of two of the three lenses but I should soon get more details and images about the 200mm lens too!

But there is more folks! I already got info about a unique Full Frame travel zoom and another super fast prime coming soon after from Sigma!

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PetaPixel review of the Sony RX1rIII: Was This Worth Waiting for Nearly 10 Years?

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Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.

PetaPixel reviewed the new Sony camera and concludes:

In 2025, it feels like a nostalgic blast from the past with some nice but minor quality-of-life improvements. That said, for almost as many nice things that we gained, we lost others.

There is no denying that it is a fun and handy camera to carry around, with the power to take some great images. This camera doesn’t fall far from the 2016 camera bag, and whether you will justify the $5,100 cost depends on how much you really pined for that RX1R II experience back in the day and how much more resolution really means to you.

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Sony Dominates China’s Camera Sales!

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JD.com released info about the current Chinese Camera market (Year 2025). It reveals just how dominant Sony has become in the interchangeable-lens camera segment.

In 2025 China’s online digital camera market grew steadily. JD.com shared the following ranking:

  • Sony ranked #1 in brand sales across both the interchangeable-lens camera and lens categories.
  • The Sony Alpha 7C II topped the interchangeable-lens camera sales chart, with the Alpha 7 IV in second place.
  • In the lens category, the Sony FE 24-70mm F2.8 GM II claimed the top spot, with multiple Sony lenses entering the top five.

Here are the five most sold cameras in China:

  1. Sony Alpha 7C II ( B&H Photo, Amazon, Adorama )
  2. Sony Alpha 7 IV ( B&H Photo, Amazon, Adorama )
  3. Canon EOS R6 Mark II ( B&H Photo, Amazon, Adorama )
  4. Sony ZV-E10 ( B&H Photo, Amazon, Adorama )
  5. Fujifilm X-T5 ( B&H Photo, Amazon, Adorama )

Here are the five most sold lenses in China:

  1. Sony FE 24-70mm F2.8 GM II (SEL2470GM2) ( B&H Photo, Amazon, Adorama )
  2. Sony FE 20-70mm F4 G (SEL2070G) ( B&H Photo, Amazon, Adorama )
  3. Sony FE 70-200mm F2.8 GM OSS II (SEL70200GM2) ( B&H Photo, Amazon, Adorama )
  4. Sony FE 70-200mm F4 G OSS II (SEL70200G2) ( B&H Photo, Amazon, Adorama )
  5. Sony FE 50mm F1.4 GM (SEL50F14GM) ( B&H Photo, Amazon, Adorama )

Here are the five most popular camera brands in China:

  1. Sony
  2. Canon
  3. Fujifilm
  4. Nikon
  5. Panasonic

Here are the five most popular lens brands in China:

  1. Sony
  2. Canon
  3. SIGMA
  4. Nikon
  5. Tamron

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This week only: Up to 10% off on Sony cameras and lenses at WexUK

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For one week only you save big on Sony gear at WexUK (click here).

  • Voucher code “SONYLENS10” for 10% saving off ALL Sony lenses with the exception of 400mm GM and 600mm GM
  • Voucher code “SONYCAMERA5” for 5% saving off ALL Sony cameras (FF, APS-C, FX series, compacts etc.) with the exception of A1II, FX2, A7 III (all variants), A6400AKB, RX1R III.

Also check out the Sony, Sigma,Tamron Cashback and actions at Fotokoch, FotoErhardt, Calumet, WexUK, Clifton.

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