The three new Sony APS-lenses will be announced soon (June 1st at 15:00 London time). Upcoming 10-20mm f/4.0 APS-C E-mount lens has powerzoom!

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Image on top shows the Sony E 16-55mm F2.8 (image on top) which was the last APS-C lens announced by Sony back on Aug 28, 2019!

Within fear hours (June 1st at around 15:00 London time) Sony will announce three new APS-C lenses. A source told me the upcoming 10-20mm f/4.0 APS-C E-mount lens has powerzoom. These are the three APS-C lenses:

  • 11mm f/1.8 (17mm in Full Frame equivalent terms) Price: 599 euros
  • 15mm f/1.4 (22mm in Full Frame equivalent terms) Price: 849 euros
  • 10-20mm f/4.0 powerzoom (15-30mm in Full Frame equivalent terms) Price: 849 Euro
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Leaked price of the three new APS-C E-mount lenses!

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Image on top shows the Sony E 16-55mm F2.8 (image on top) which was the last APS-C lens announced by Sony back on Aug 28, 2019!

So our APS-C lens rumors were spot on because today Digicameinfo confirmed it and also added the pricing info:

  • E PZ 10-20mm F4.0 G OSS
    Overseas Price: 849 Euro
  • E 15mm F1.4 G
    Overseas price: 849 euros
  • E 11mm F1.8
    Overseas price: 599 euros

Looks like announcement is coming very soon…maybe tomorrow?

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LEAKED: Sigma 16-28mm f/2.8 DG DN Contemporary SPECS and PRICE

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Nokishita has leaked the specs for the Sigma 16-28mm f/2.8 DG DN Contemporary via digicame-info. The lens will be announced on June 1.

  • 16-28mm f/2.8 DG DN | Contemporary
    ・Lens configuration: 16 elements in 11 groups (5 FLD glass, 4 aspherical lenses)
    ・Minimum shooting distance: 25cm
    ・Maximum magnification: 1:5.6
    ・Number of aperture feathers: 9 (circular aperture)
    – Filter diameter: 72mm
    ・Size: φ77.2 x 100.6mm (102.6mm for E-mount plate)
    ・Weight: 450g
    ・Mount: L-mount, Sony E-mount
    ・Estimated release date in Japan: June 17, 2022
    ・Overseas price: $899

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In Q1 the Nikon Z9 got 57% of the US market share. Time for Sony to step up the game once more?

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The full Z9 vs A1 spec comparison can be seen on this special BHphoto page

The Npd group released this interesting data. In Q1 the Nikon Z9 accounted for 57% of the mirrorless market sales in the USA. The Sony A1 still is a super camera but it needs two things to keep competing against the Nikon:

  1. At least a $1,000 price drop
  2. A firmware update

Still, it’s unlikely Sony can add massive new features on the A1. Don’t expect a new 8k60p function like the Z9 has. this begs the question if Sony should at this point hurry up the release of the A1II. So let Sony know what you think about this:

How should Sony react?

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THE NIKON Z 9 IS THE TOP SELLING PROFESSIONAL FLAGSHIP FULL-FRAME MIRRORLESS CAMERA IN THE FIRST QUARTER OF 2022

Melville, NY –Market data from The NPD Group has confirmed the Nikon Z 9 is the top selling professional flagship full-frame mirrorless camera in the first Quarter of 2022.1

The data is based on a comparison of U.S. unit sales of full-frame mirrorless cameras with an average selling price of $5000 and above in the first three months of the year. The Nikon Z 9 attainted a 57% unit share in this segment, attesting to Nikon’s ability to listen intently to the needs of the high-end and professional customer who cannot compromise on their equipment.

“This flagship category is vital; this is where the top-of-the-line technology, performance and reliability matter most, for the most demanding customers,” said Jay Vannatter, Executive Vice President, Nikon Inc. “We are constantly receiving shipments of the Z 9 from the factory, which are immediately out the door to customers.  We are working as hard as we can to fulfill the demand, and it’s truly invigorating to hear the overwhelmingly enthusiastic and positive response from more and more customers everyday who are receiving their cameras.”

Since shipment began in December of 2021, the Nikon Z 9 has caught the creative industry by storm with a potent and powerful mix of high-performance still and video features for professionals, and has even been called a “triumph,” and Nikon’s “most significant camera in a decade.”2 In April of this year, Nikon announced Firmware 2.0, a free update that added extreme cinematic and fast capture capabilities. The Nikon Z 9 is highly praised by users, reviewers, critics and editors, with DPReview.com awarding it with Camera of the Year, the Reader’s Choice Award and highest score ever for a digital camera, 94%.

About the Nikon Z 9
The Z 9 is Nikon’s first flagship full-frame mirrorless camera, offering a combination of high-speed performance and the best possible image quality. Powered by a completely new, Nikon-developed 45.7 megapixel stacked CMOS sensor and next generation EXPEED 7 image processing engine, the full-frame Z 9 renders ultra-high-resolution images and offers unparalleled AF performance using a revolutionary new scene detection system built on deep learning technology. Additionally, the camera is capable of sustained fast continuous shooting bursts, in-camera 8K video recordings for more than 2 hours, truly blackout-free Real-Live visibility in the viewfinder and a sensor scan rate so fast that it completely eliminates the need for a traditional mechanical shutter.

 For more information about the latest Nikon products, including the entire collection of Z series cameras and NIKKOR Z lenses, please visit nikonusa.com.

  1. The NPD Group/Retail Tracking Service, U.S., Based on units, Jan.- March 2022 combined. Nikon defines “professional flagship cameras” as those that have an average sales price of $5,000+.
  2. DPReview.com 

Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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Marques Brownlee applauds the Sony Xperia IV for showing the future of smartphones

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Sony Xperia 1IV at BHphoto, Adorama.

As you now the Sony Xperia 1IV is the first smartphone with a built-in optical telezoom. Sony is betting high on this kind of devices and a Sony manager just recently said he expects smartphones to exceed the image quality of mirrorless cameras in 2024 (I think this is just marketing BS).

Still, Sony clearly wants to be seen as the maker of the smartphones with the best Photo/Video Image Quality. Here is Marques Brownlee exciting take of the new 1IV:

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Sony Tidbits…

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Why You Shouldn’t Buy This Weird F1.2 Lens

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Samyang AF 135mm F1.8 Portraits in the City (Alyssa & Peter Zalabai)
Cool Samyang 135mm FE gallery images by Klapper.
Netflix has added the Venice 2 on their compatible cameras list.
Joby Announces Fresh Lineup of Compact Tripods and 2-in-1 Monopod (Explora).
Film Crew Positions: A Comprehensive Guide (42West).

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