JD.com released info about the current Chinese Camera market (Year 2025). It reveals just how dominant Sony has become in the interchangeable-lens camera segment.

In 2025 China’s online digital camera market grew steadily. JD.com shared the following ranking:

• Sony ranked #1 in brand sales across both the interchangeable-lens camera and lens categories.
• The Sony Alpha 7C II topped the interchangeable-lens camera sales chart, with the Alpha 7 IV in second place.
• In the lens category, the Sony FE 24-70mm F2.8 GM II claimed the top spot, with multiple Sony lenses entering the top five.

Here are the five most sold cameras in China:

1. Sony Alpha 7C II ( B&H Photo, Amazon, Adorama )
2. Sony Alpha 7 IV ( B&H Photo, Amazon, Adorama )
3. Canon EOS R6 Mark II ( B&H Photo, Amazon, Adorama )
4. Sony ZV-E10 ( B&H Photo, Amazon, Adorama )
5. Fujifilm X-T5 ( B&H Photo, Amazon, Adorama )

Here are the five most sold lenses in China:

1. Sony FE 24-70mm F2.8 GM II (SEL2470GM2) ( B&H Photo, Amazon, Adorama )
2. Sony FE 20-70mm F4 G (SEL2070G) ( B&H Photo, Amazon, Adorama )
3. Sony FE 70-200mm F2.8 GM OSS II (SEL70200GM2) ( B&H Photo, Amazon, Adorama )
4. Sony FE 70-200mm F4 G OSS II (SEL70200G2) ( B&H Photo, Amazon, Adorama )
5. Sony FE 50mm F1.4 GM (SEL50F14GM) ( B&H Photo, Amazon, Adorama )

Here are the five most popular camera brands in China:

1. Sony
2. Canon
3. Fujifilm
4. Nikon
5. Panasonic

Here are the five most popular lens brands in China:

1. Sony
2. Canon
3. SIGMA
4. Nikon
5. Tamron

Godox launched the new compact flashes for Sony cameras:

Godox iT20 at BHphoto and Amazon.
Godox iT22 at BHphoto and Amazon.
Godox Magnetic Attachment Kit for iT20, iT22, iM20 & iM22 at BHphoto and Amazon.
Godox Diffuser for iT20 at BHphoto and Amazon.

It took Sony 10 years to deliver a successor to the RX1R II. The changes may seem minor—but they matter. The clever (and maybe gimmicky?) pop-up EVF is gone. So is the tilting LCD, sadly.Sony kept the same lens and still didn’t add IBIS.
What we got instead is the upgraded and in y opinion still class leading 61MP sensor and the superb AI autofocus system.

Should they have done more? For $5100 probably yes. But then again… there’s still no other full-frame fixed-lens camera this compact and lightweight and also cheaper than this. That alone keeps the RX1R III in a class of its own.

Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.

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Images via Mapcamera

Right now twelve Sony RX1r III cameras are in Stock at Amazon US (Click here).

A couple of days ago Sony Japan said that Japanese shipments of the Sony RX1rIII will experience some delays because of higher than expected demand. PetaPixel dogged into this and learned that it is not only Japan that is experiencing a high volume of demand:

All of this is to say that the concern over asking price from voices online isn’t necessarily in line with those who are actually buying cameras. Pre-orders for the Sony RX1R III opened earlier this week, and retailers in North America expect to ship the camera starting July 31.

PetaPixel also writes that the RX1rIII price makes the A7cR even more interesting than before:

The RX1R III’s long-awaited arrival has breathed new life into the a7CR, not just as a point of comparison but as a viable choice for photographers who want a powerful high-res camera that can just as easily be a reasonably lightweight travel camera as the backbone of a full-fledged photography kit.

If you’re excited about the photographic promise of the RX1R III but its budget-busting $5,100 price tag has you feeling down, Sony solved these woes two years ago; it’s just that hardly anyone noticed.

Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.