Happy anniversary to a really great company! And they included this message:

Message from
Kazuto Yamaki, CEO of SIGMA

On September 9, 2021, SIGMA celebrates its 60th anniversary.
Michihiro Yamaki originally founded the company in 1961 to save a group of cooperating companies that found themselves in peril following the bankruptcy of their supplier, and I believe that no one would have imagined at the time that the company would still exist 60 years later.

In these six decades, SIGMA has braved many difficult situations in our industry, from technological revolutions to challenging economic conditions. At times, we even found ourselves on the cusp of a serious crisis. In such situations, Michihiro Yamaki would think back to the time of the company’s founding and utter a remark that could have seemed pessimistic: “I never thought this company, which I founded on request, would even exist this long.” But the company managed to pull through and recover, and now I, having inherited the business from my father, find myself thinking about these same words, though for different reasons.

We could only stay in business for 60 years and follow our passion of creating brilliant cameras and lenses thanks to the generous support of a great number of people.
First and foremost, I would like to thank our customers for their invaluable support and their high expectations towards us and our products. Sometimes the encouragement may come in the form of stern words, but it is always an opportunity for me and the company to reflect and improve ourselves. Thank you for everything.
We are also very grateful for the unfailing support of our dealers, suppliers and all other business partners. We have surely caused you trouble on more than one occasion, and I know that our company has only come this far thanks to your patience and your perseverance. For this, you have my sincere gratitude.
Furthermore, we are deeply indebted to the communities in which we and our affiliated companies are located, for their warm support and their understanding. We do not take this for granted.
Lastly, I would like to thank all the senior staff – whether retired or still active – who have shaped our company into what it is today. SIGMA only exists because of your hard work. I promise that we will continue to build upon what you have created.

As we embrace the 60th anniversary of our founding, we look back and remember all the kindness and support we were shown during these six decades. Looking forward, we will continue to dedicate ourselves to grow and develop SIGMA into a company that is ready to take on the challenges of a new era, while staying true to the philosophies and ideas that have guided us on our way so far. We hope that you will accompany us on our future journeys.

With heartfelt gratitude to everyone who made this 60th anniversary possible,

Kazuto Yamaki
SIGMA, CEO

You can now preorder the world’s fastest 35mm f/0,95 lens at Venuslens.net (worldwide shipment). First 100 purchases in the webstore will get a free focus gear belt.

Key Features:
– Widest f/0.95 lens & Fastest 35mm lens for Full Frame format
– Aperture Ring Click Switch Mechanism
– Internal Focusing
– Low Focus Breathing
– Exquisite Bokeh

Here are reviews of the Z and R-mount version of this lens:

Just recently 7Artisans announced the 50mm f/0,95 E lens you can get now at Amazon US, Amazon DE, Amazon UK.. And today the teased the launch of the 25mm f/0,95 lens:

Today Skylum announced the new “Neo” software will arrive this winter. They also launched a special offer on current Luminar (Click here and add checkout code “SAR” to get an additional $10 discount). It runs only for the first 30k preorders and you will get the new “NEO” software for free once it’s released. It’s their lowest price ever on Luminar!

Key Features of Luminar Neo:

High Performance : We designed our new Luminar engine to allow users to apply lots of different tools to an image without significant performance loss. Luminar Neo works faster than previous versions of Luminar when importing, viewing, and exporting images, and it uses less memory all around.

Innovative technologies:

• Transform photos with new relighting options. Luminar Neo analyzes each image to recognize the depth of a scene and its subject which allows precise control over exposure and tone.
• Remove blemishes and distracting elements. Luminar Neo automatically recognizes and removes artifacts caused by a dirty camera sensor or lens. New tools make removing unwanted background elements easier than ever before.
• Powerful background replacement. Take full control of the background for portrait photos by quickly replacing it with an all-new image or background.
• Round-trip mobile image management. Our new companion mobile app makes it simple to add pictures captured on a mobile device to your Luminar Catalog. Once edited in Luminar Neo, results can be sent back to the mobile device for easy social sharing or viewing on the go.
• Precise control with flexible editing:
  Smart, AI-based masking easily isolates elements in individual images.
  Add numerous images as layers to create entirely new art.
  Apply any tool and any mask … to any layer, in any order, multiple times.
  Use creative blending modes, guided by AI, to achieve clean, precise, composite images.

Improved Ease of Use:

• Users can save their photos as well as presets for easy reuse.
  All editing steps remain editable for complete control over the final image.
  With a minimalist user interface, the whole process is enjoyable and easy.

The Early Bird Pre-order starts tomorrow! Your audience will be able to get Luminar Neo first once it’s released this winter. The Early Bird stage is for limited time (9-19/9) and for a limited number of licences (30.000). This is the best deal for new and existing users!

New Users:

1-seat license for Luminar Neo: 54 $/€
2-seats license for Luminar Neo: 59 $/€

1-seat license for Luminar AI + Neo: 83 $/€
2-seats license for Luminar AI + Neo: 98 $/€

Existing Luminar & Aurora HDR users:

1-seat license for Luminar Neo: 34 $/€
2-seats license for Luminar Neo: 49 $/€

1-seat license for Luminar AI + Neo: 63 $/€
2-seats license for Luminar AI + Neo: 88 $/€