Tokina has announced the new development of the new 25-75mm T2.9 E-mount Cine lens

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Press text:

Tokina Cinema introduces the 25-75mm T2.9 cinema lens. The new lens is a small size ground-up true cinema design featuring a compact 174mm overall length, industry standard 0.8 MOD cinema gears, T2.9 iris, 86mm filter thread, and 95mm front diameter for common cinema accessories.

he new 25-75mm T2.9 is designed to cover super35+ type sensors up to 36mm image circle size. The larger 36mm image circle enables native coverage of RED Helium 8K, RED Dragon 6K, RED Monstro 6K, Alexa LF in 4K UHD, as well as popular cinema and mirrorless cameras from Canon, Blackmagic Design, and Panasonic in 4K DCI or 4K UHD.

When paired with the Tokina Cinema 1.6x Expander for PL or EF mount versions, the lens becomes a compact size 40-120mm T4.2 that covers Full Frame and Vista Vision 6K and 8K size sensors.

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Sony ZV-1 Vlogger Camera Press Text Leaked

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Down below you can read the press text for the Sony ZV-1 leaked by Nokishita.

The Sony ZV-1 is a 20.1MP digital camera specifically designed for vloggers and content creators. It features a 1.0-type stacked CMOS sensor and super-fast AF for high quality images and 4K video. The 24-70mm zoom lens is perfect for both portraits and wide-angle shooting. The Image stabilisation helps to keep your photos and videos blur free. It has an ergonomic, comfortable grip plus a 3-inch vari-angle LCD screen with recording lamp, which makes selfie-shooting very easy.

The ZV-1 is designed around the needs of vloggers and content creators, and focusses on intuitive controls for vlog & video creation. The vari-angle screen ensures selfie-shooting is easy enabling you to check your framing while shooting. The grip provides a comfortable and secure way of holding the camera.

A directional 3-capsule Microphone utilises technology from Sony’s advanced video camera systems to deliver high quality sound capturing performance and noise reduction in full-stereo. In addition, a wind screen that greatly reduces wind noise in outdoor conditions is supplied. A 3.5mm input jack is also onboard in case additional mics need to be added.

Get leading-edge movie AF for vlogging. Developed for the interchangeable-lens camera Alpha series, Real-time Eye AF locks on and tracks subjects with high accuracy and speed. It uses AI-based subject recognition technology to detect eye information in real-time, allowing people’s eyes to be recognised and tracked, even when shooting 4K movies.

Soft Skin Effect enables you to reduce skin wrinkles and marks while ensuring you preserve skin-tones and the sharpness of eyes and mouths. Skin tones are optimised for both movies and stills to deliver ideal subject emphasis when using your vlogging camera for YouTube, Instagram, and other platforms. Finally, an original face priority AE algorithm – detects the face and adjusts the exposure to ensure it is depicted at optimal brightness, even during selfie-shooting scenes with large light-dark changes.

By simply pressing the Bokeh Switch (C1), even without a deep knowledge of cameras and video, you can obtain the blurred background effect. Another simple operation – Product Showcase Setting – enables the focus to shift rapidly from your face to a product or object being held up to the lens without having to hide your face. Easy to use this can be abled by the press of a single button (C2). Perfect for product review videos.

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New deal: 70% off on the entire and new Franzis collection

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Franzis has updated their software with new UI, faster engine, more Presets, 4K and latest RAW- Support and much much much more. And til May 31 you save 70% on the entire collection (Click here).

You get this professional software for photographers made in Germany:
SHARPEN projects 2 $ 69.00
DENOISE projects 2 pro $ 69.00
HDR projects 6 $ 69.00
NEAT projects 2 $ 69.00
Total prices (RRP) $ 276.00
Exclusive offer only $ 69.00 (get it here)

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DxO tells you what the best lenses for the Sony A7R IV are

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These are the best lenses for the Sony A7rIV according to DxOmark!

Best wide angle lens: Zeiss 25mm FE (BHphoto, Amazon and Adorama)

Best standard lens: Zeiss 55mm FE (Amazon, Adorama and BHphoto)

Best telephoto lens: Sony 85mm GM (BHphoto, Amazon, Adorama)

Best wide angle zoom: Sony 16-35mm GM (Amazon, Adorama, Bhphoto).

Best standard zoom: Sony 24-70mm GM (Amazon, Adorama, BHphoto).

Best telephoto zoom: Sony 70-200mm GM (Amazon, Adorama, BHphoto).

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Sony’s goal is “maintaining the global number one position in imaging”

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Sony issued a new press release to highlight the Corporate Strategy Meeting FY2020 goals. This is what they had to say about the Imaging Business:

Imaging & Sensing Solutions

  • Due to the uncertain market environment, Sony is carefully reviewing its capital expenditure plans in this segment in relation to projected demand through the fiscal year ending March 31, 2022, but its goals of maintaining the global number one position in imaging and gaining the global number one position in sensing remain unchanged.
  • Sony is also strengthening its focus on sensing solutions for mobile devices that “connect people to people,” and automotive sensing solutions that “support people,” which are expected to grow over the long term.
  • Based on its belief that image sensors will be key devices in the AI era, Sony intends to leverage its world-leading stacked CMOS image sensor technology and provide AI sensing solutions that deliver new value across a broad range of applications.
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Sony Semiconductor Solutions and Microsoft partner to create smart camera solutions for enterprise customers

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Press text:

Sony Semiconductor Solutions and Microsoft partner to create smart camera solutions for enterprise customers
Companies collaborate to make video analytics solutions more accessible in order to drive better business outcomes

TOKYO — May 19, 2020 — Sony Semiconductor Solutions (Sony) and Microsoft Corp. (Microsoft) today announced they are partnering to create solutions that make AI-powered smart cameras and video analytics easier to access and deploy for their mutual customers.

As a result of the partnership, the companies will embed Microsoft Azure AI capabilities on Sony’s intelligent vision sensor IMX500, which extracts useful information out of images in smart cameras and other devices. Sony will also create a smart camera managed app powered by Azure IoT and Cognitive Services that complements the IMX500 sensor and expands the range and capability of video analytics opportunities for enterprise customers. The combination of these two solutions will bring together Sony’s cutting-edge imaging and sensing technologies, including the unique functionality of high-speed edge AI processing, with Microsoft’s cloud expertise and AI platform to uncover new video analytics opportunities for customers and partners across a variety of industries.

“By linking Sony’s innovative imaging and sensing technology with Microsoft’s excellent cloud AI services, we will deliver a powerful and convenient platform to the smart camera market. Through this platform, we hope to support the creativity of our partners and contribute to overcoming challenges in various industries,” said Terushi Shimizu, Representative Director and President, Sony Semiconductor Solutions Corporation.

“Video analytics and smart cameras can drive better business insights and outcomes across a wide range of scenarios for businesses,” said Takeshi Numoto, corporate vice president and commercial chief marketing officer at Microsoft. “Through this partnership, we’re combining Microsoft’s expertise in providing trusted, enterprise-grade AI and analytics solutions with Sony’s established leadership in the imaging sensors market to help uncover new opportunities for our mutual customers and partners.”

Video analytics has emerged as a way for enterprise customers across industries to uncover new revenue opportunities, streamline operations and solve challenges. For example, retailers can use smart cameras to detect when to refill products on a shelf or to better understand the optimal number of available open checkout counters according to the queue length. Additionally, a manufacturer might use a smart camera to identify hazards on its manufacturing floor in real time before injuries occur. Traditionally, however, such applications — which rely on gathering data distributed among many smart cameras across different sites like stores, warehouses and distribution centers — struggle to optimize the allocation of compute resources, resulting in cost or power consumption increases.

To address these challenges, Sony and Microsoft will partner to simplify access to computer vision solutions by embedding Azure AI technology from Microsoft into Sony’s intelligent vision sensor IMX500 as well as enabling partners to embed their own AI models. This integration will result in smarter, more advanced cameras for use in enterprise scenarios as well as a more efficient allocation of resources between the edge and the cloud to drive cost and power consumption efficiencies.

Sony’s smart camera managed app powered by Azure is targeted toward independent software vendors (ISVs) specializing in computer vision and video analytics solutions, as well as smart camera original equipment manufacturers (OEMs) aspiring to add value to their hardware offerings. The app will complement the IMX500 sensor and will serve as the foundation on which ISVs and OEMs can train AI models to create their own customer- and industry-specific video analytics and computer vision solutions that address enterprise customer demands. The app will simplify key workflows and take reasonable security measures designed to protect data privacy and security, allowing ISVs to spend less time on routine, low-value integration and provisioning work and more time on creating unique solutions to meet customers’ demands.
It will also enable enterprise customers to more easily find, train and deploy AI models for video analytics scenarios.

As part of the partnership, Microsoft and Sony will also work together to facilitate hands-on co-innovation with partners and enterprise customers in the areas of computer vision and video analytics as part of Microsoft’s AI & IoT Insider Labs program. Microsoft’s AI & IoT Insider Labs offer access and facilities to build, develop, prototype and test customer solutions, working in partnership with Microsoft experts and other solution providers like Sony. The companies will begin working with select customers within these co-innovation centers later this year.

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
About Sony Semiconductor Solutions
Sony Semiconductor Solutions Corporation is the global leader in image sensors. We strive to provide advanced imaging technologies that bring greater convenience and joy to people’s lives. In addition, we also work to develop and bring to market new kinds of sensing technologies with the aim of offering various solutions that will take the visual and recognition capabilities of both human and machines to greater heights. For more information, please visit: Sony Semiconductor Solutions Group.

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