Samyang/Schneider did display their second Full Frame E-mount zoom lens after the 14-24mm f/2.8 FE. This is the first image of the upcoming 24-60mm f/2.8 FE. I have no info about exact specs, pricing and launch date.

Sony published the full fiscal year report (March 2024-March 2025). And the good news is that they increased the camera sales by 3,37% compared to the previous fiscal year ended on March 2024. Sony also writes that

In Q4 FY24, the interchangeable lens camera market grew by approximately 9% year-on-year on a unit basis.

So the camera business is doing fine but for the rest we have some bad news: The company earnings as a whole had a 24% decline in year-over-year. And the forecast has now been revised down as Tariffs are expected to account for a $682 million loss.

Sigma 300-600mm F4 DG OS SPORT Review | An Expensive Bargain

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
SanDisk Announces New microSD Express Cards and Portable SSDs (Explora)
Gift Guide for the Traveling Creator (42West).
Sony FX3/FX30 Buildout with V-Mount and XLR Handle for Only $400 (PMR-TV).
This Weird Lens Is the First of Its Kind (Mathieu Stern)
Shoot Everything with This One Lens? Sigma 16-300mm Tested on Sony FX3 + a7R IV (Adorama TV).
Give the Gift of Memories with Photo Prints (42West).
SanDisk Announces New PRO-CINEMA CFexpress Type A Memory Cards (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

For a limited time you save $40 on this plan sold by BHphoto and Amazon.

You also save big on Lexar storage at BHphoto. and on Sandisk storage at Amazon.

Now this is totally weird. Sony Center Cyprus posted this video teaser with a silhouette of what appears to be this Canon camera and he following text:

Something big is coming…
Are you ready to see the future through a new lens?
Save the date – 2 June 2025, 9:00 (Cyprus time).
Stay tuned.

UPDATE: Sony Cyprus removed the teaser and admitted this was a mistake made by an “external advertising partner”:

“Unfortunately, the image in question was mistakenly included in the teaser of our shop (Sony Center Cyprus) rebranding in Alpha cameras due to an error made by our external advertising partner. It was published without our internal knowledge or approval. Once we became aware of the mistake, we immediately took action to remove it. We sincerely regret the confusion caused — especially as this has affected our valued relationship with Sony.”

Sony vs Viltrox 16mm F1.8 Showdown | Which One Should You Buy?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Secret to Getting Tack-Sharp Landscape Photos Every Time (Explora)
Flashpoint vs. Godox: What’s the Difference? (42West)
Sony ZV-E1 vs. LUMIX S9: The Choice is Easy!? (Geeky Nerdy Tech).
Content Creators’ Favorite Cameras! (Mirrorlessrumors).
One Lens To Rule Them All (Mark Bennett).
Cine Cameras: Are They Worth It? (42West)
Strategies to Improve Your Landscape Photography (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

As of today, all Sony devices manufactured in China have seen a significant price increase of up to +33.3%. The new Sony 400-800mm G lens now costs $3298 (+$400). The very popular 70-200mm GII has seen a price increase of $300.

Sony also manufactures its lenses in Japan and Thailand. I suspect that Sony is now working to move production to these countries to reduce the tariff from 30% to 10%. Of course, there is also the possibility that the negotiations will change the tariff rate, so these price increases could be temporary, or in the worst case scenario….increase further.

I can’t wait to read the extremely rational and civilized discussion in the comments section. Joking aside, please don’t get political and just discuss the fact of these price increases and whether you as a US customer think they will stop you from buying certain devices. Thanks!

All price hikes:

Cameras and Lenses:

Accessories: