What f/1.2 GM lens should Sony do for you?
Preorders:
Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.

I am probably the only one voting for the 40mm lens :)
Preorders:
Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.
I am probably the only one voting for the 40mm lens :)
Preorders: Sigma 28-70mm at BHphoto. Adorama. FocusCamera.
Photographyblog tested the new lens and concluded:
Overall, the new Sigma 28-70mm F2.8 DG DN Contemporary is a well-built, fast standard zoom lens that delivers excellent image quality in a very small, lightweight package.
It isn’t as good as our favourite Sony full-frame standard zoom, the Sigma 28-70mm F2.8 DG DN, in any aspect except size, but it does out-perform its main rival, the Tamron 28-75mm F2.8 Di III RXD, albeit at a slightly higher price-point, which makes choosing between them a close-run thing.
Dpreview also reviewed the lens and concluded:
If what you need most of all is portability and you understand the compromises necessary to achieve it, the Sigma 28-70mm F2.8 DG DN is hands-down the smallest and lightest of the bunch and still offers solid image quality.
It doesn’t hurt that it’s also among the most affordable F2.8 full-frame standard zoom options for the E- or L-mounts. For the size, weight and cost-conscious, it’s definitely worthy of consideration.
And here is Ted Forbes take on the lens:
Pronto Mark II – An Auto Focus Lens adapter for Sony Cameras!
Haida adds adapter ring for “FE 12-24mm F2.8 GM” to M15 filter holder (DC.watch).
Sigma 28-70mm lens tested at Fujiablog.
Sigma 35mm F2 and 65mm F2 Hands-on Review (TheCameraStoreTV).
Das Flaggschiff der Alpha-Reihe! Sony Alpha 1 (Krolop&Gerst)
Editing in the New Year with Secure Storage (Explora).
Custom Buttons Setup | Fast Filmmaking Settings For The Sony a7Siii & FX3 Part 2 (Matt Johnson).
Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.
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The new lens is in Stock for the first time at Amazon US (6% off with code “062MJQ8Z”), Amazon DE, Amazon UK.
It is also in Stock on their own store at Pergear.com (Use code “NEWf1.8” to get 5% off).
Preorders:
Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.
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Photographyblog tested the new Sony 50mm GM lens and concluded:
In short, if you don’t already have a 50mm prime lens in your camera bag, then this one should be at the top of your shopping list, as it’s simply the best 50mm lens currently available for Sony Alpha cameras.
Dpreview reports about a class action against Sony because of the failing A7III shutter:
The specific claims against Sony in the complained include breach of express warranty, implied warranty of merchantability and Magnuson Moss Warranty Act, violation of the New York General Business Law, negligent misrepresentation, fraud and unjust enrichment.
In addition to obtaining class certification and ability for his counsel (Sheehan & Associates P.C.) to represent the class, the plaintiff is also seeking an injunction, as well as an award for costs, damages, fees and other relief. According to court records, Sony was notified via summons on March 29 of the complaint.
Every news today will be crazy because it’s the first of April. So I am telling you what I am doing today. There is a lot of buzz around NFT. You can read two articles on Petapixel about that here and here.
The very basic idea behind this is that your photo gets a unique token. This token can be trades, sold and purchased. Some think this is the holy grail for photographers as you could sell and make money of unique digital prints. Honesty, I really don’t know if this is the future but I guess that there is a fair chance that it might be a big thing in the years to come.
So I am trying out various platform just to see what’s the potential behind this. An example is my photo on Foundation.app (Click here). I took it with the Sony A7rIII at 5:30am in the morning on the coastline of Tuscany. Foundation is a more “exclusive” platform where only officially invited creators can join. I for example was invited by a world class designer. And now I am allowed to invite 2 people to join the platform.
A completely open and non-exclusive platform would be opensea. But there your images get lost in the infinite collections of photos and art pieces.
There are also platform that allow you to earn a small percentage of commission on every future trade on your photos. This would allow you a steady income. It’s really a super wild field. I wonder if there will be a future platform that gets it right for all of us photographers…