Sony Electronics Launches Nationwide ‘Create Action’ Initiative to Support Local Non-Profit Organizations:

SAN DIEGO, CA – Jun 9, 2021 – Sony today announced the launch of ‘CREATE ACTION’, a new $1 million grant program designed to support underserved, underrepresented communities by amplifying the efforts of local, non-profit organizations embedded within these communities. This program is part of Sony’s broader social justice efforts, with funding sourced from the company’s Global Social Justice Fund.

Why CREATE ACTION?

88% of non-profits, over 1 million organizations in the U.S., have annual budgets of less than $500,000. Marketing and fundraising are the two most cited challenges for these smaller organizations*. Many times, they lack the necessary budget, creative resources or accessibility to larger platforms to help spread their message.

Grant Program Details

Sony will select a total of 10 organizations to receive the CREATE ACTION grants, with one new grant being announced each month from June 2021 through March 2022.

Grant winners will receive:

• $50,000 cash grant (by check)
• $50,000 in Sony Electronics products

Additionally, Sony will provide grant winners:

• A custom short film promoting the organization’s mission and efforts, created in collaboration with a team of Sony-affiliated creators
• Support of the Sony brand and platform to help spread their message and raise awareness
• Additional opportunities for collaboration with Sony Electronics and extended network of corporate partners

Eligible non-profit organizations need to be 501(c)(3) with less than $500k annual operating revenue for 2019 and 2020, with a key focus on programs including, but not limited to:

• STEAM Education (Science, Technology, Engineering, the Arts and Mathematics)
• Academic Enrichment
• Workforce Development
• Community and Civic Engagement

“Sony’s main purpose is to ‘Fill the world with emotion, through the power of creativity and technology,’” said Neal Manowitz, President and COO of Sony Electronics Inc. “CREATE ACTION is designed to support this purpose. It is a program that summons the power of Sony – including funding, product, creative resources and accessibility – to expand the impact and influence of local organizations that are creating a tremendous positive impact in their community.”

The program launches with a national call-to-action for applications, open from today through March 29, 2022. After initial submission, each application will be within consideration throughout the entirety of the program.

To learn more, see Sony Electronics’ Create Action Grant Program Official Rules, including awards, entry instructions, etc. and to apply for a CREATE ACTION grant, please visit: alphauniverse.com/createaction

Sigma CEO Yamaki said in a Dpreview interview:

We need to develop more super telephoto zoom lenses for mirrorless in the future. We already have the 100-400mm F5-6.3 DG DN OS | Contemporary. There are relatively few lenses of this type in the market for mirrorless, so we’d like to introduce such lenses soon.

And:

From a business perspective, Canon EF mount and Sony E-Mount. In terms of revenue and volume. However, the sales of DSLR lenses are declining sharply in many countries, because not many new DSLRs are being released. So, I think mirrorless camera mounts will be more and more important in the near future.

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The new Sigma 100-400mm FE at BHphoto, Adorama, FocusCamera. FotokochDE. WexUK. ParkUK.

It was hard to make it worse than in 2020.  Still we are way under the 2019 performance. For now the 10 year long downtrend has been stopped and we have to see if in the next years the market will definitely stabilize.

Dear Sony, just give us a proper A7000, A7IV and we will make sure those shipment numbers will go up ;)

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Source CIPA