a7S III Camera Launch: The Way Forward (with additional backstage video)

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Sony A7sIII preorder at Adorama. BHphoto. Amazon. FocusCamera. Fotokoch. Calumet DE. WexUK. Park UK.

Backstage video:

Sony A7sIII Preorders:
Sony A7sIII in USA at Adorama (up to $400 off with lens), BHphoto, Amazon.
Sony A7sIII in EU at Fotokoch. Calumet DE. WexUK. Park UK.

New Sony A7sIII accessories:
You will also have to preorder the world’s first CFexpress Type A cards at Adorama, BHphoto. Amazon.
And of course the new Sony MRW-G2 CFexpress Type A/SD Memory Card Reader at Adorama and BHphoto.

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Sony Tidbits…

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Pergear 35mm f/1.6 lens review with samples

Food Landscape Photography at Home: Photography Tips for Creative Visual Storytelling (Explora).
Techart Leica M to Sony E autofocus adapter test at Mapcamera.
Tokina FíRIN 100mm f/2.8 FE Macro lens review with samples (Christopher Frost)
Sony World Photography Awards 2020: Professional, Open, Student and Youth winners announced
Dpreview TV: How does lens damage affect image quality? (Dust, water, fingerprints and scratches)
Viltrox 85mm f/1.8 II Lens Review – Is This Affordable Portrait Lens Worth It? (SonyAlphaLab).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

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RUMOR: Sigma 70-200mm f/2.8 FE lens is coming this autumn

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Image on top shows the front of the current Sigma 70-200mm f/2.8 Canon EF lens

The same sources whom shared all the correct info about Sigma lenses confirmed that Sigma has decided to postpone the 70-200mm f/2.8 FE lens launch to autumn 2020. One of the sources says the reason has to do with Sigma trying to improve the autofocus algorithm. This works very good on prime lenses but is said to not be flawless on zoom lenses. They need time to improve it.

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