Sony A7c specs: 4k30p, price with pancake kit lens 2.300 euro, “Most beautiful E-mount camera yet”

Additional info I got from a trusted source:
- Nearly exactly the same A7III specs (same 24MP sensor)
- autofocus algorithm is the one from the A7sIII
- 4k30p (damn no 4k60P)
- Camera is slightly bigger than the A6600 and from what people told me it’s the “Most beautiful E-mount camera yet”
Sony A7c specs we know so far:
- In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
- Similar Sony A7III specs with 24MP sensor
- It has the same A7sIII fully articulating screen
- autofocus algorithm is the one from the A7sIII
- 4k30p
- body shape similar to the A6600 with EVF in the corner (camera is only slightly bigger)
- The camera will be marketed for vloggers and youtubers
- Battery is NP-FZ100,
- USB is Type-C.
- it has a single SD card slot
- It has both a mic-in and a headphone jack
- Wi-Fi (11a/b/g/n/ac) and Bluetooth
- price will be above A7III (2.100 Euro)
- New lens line will be announced too: The compact lenses will have the code “V”
- The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)
Join our new Sony A7c facebook group.
IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.
Just for fun: The A7rV with Xperia menu system

Our reader “Shejin Sugathan” sent me this image of an imaginary Sony A7rV with the new Xperia II menu system. As silly as it sounds I think in the not so far out future cameras might look something like this.
New Sony A6600 firmware update adds support for the LA-EA5 A-Mount Adapter

It’s available here: sony.co.uk/electronics/support/downloads/00016897
Benefits and Improvements
- Adds support for the LA-EA5 A-Mount Adapter (sold separately)
- LA-EA5 A-Mount Adapter supports all A-mount lenses
- Full support is provided for focal plane phase-detection AF, and the AF and high-speed continuous shooting features
- Wide-area focal plane phase-detection AF coverage
- AF features based on subject recognition, including Real-time Eye AF (human, animal) and Real-time Tracking
- AF/AE tracking during continuous shooting at up to 11fps
Notes:
- STF lenses are manual focus only
- Teleconverters are not supported for use with any A-Mount Adapters
- Autofocus is not available during movie recording when using the LA-EA5 A-Mount Adapter
- For AE tracking, the aperture is fixed for the first frame while shutter speed and ISO are used for exposure adjustment
- Improves the overall stability of the camera
— — — —
And Sigma issued this warning today:
The focus may not work on α7R III / α7R IV depending on the shooting distance when the focus mode is set to ‘AF-C’ with an aperture value of F1.2. We are planning a firmware update to address this issue, which will be announced in due course.
Skylum announces the new Luminar AI. Preorder now to get a discount!
Skylum just launched the brand new Luminar AI (Click here to read all details). There will be launch discount for first 30,000 pre-orders (79 Euro/Dollar instead of 99 Euro/Dollar)!
The whole idea behind Luminar AI is to make photo editing super easy thanks to automated tools.
Press Release
Skylum aims to reinvent traditional photo editing, announces LuminarAI
LuminarAI empowers visual communicators to make great photos with unique AI. Everyone can create amazing images faster while having fun.
NEW YORK, NY – September 3, 2020 — This morning, Skylum unveiled a revolutionary approach to photoediting, LuminarAI. Unlike other photo editors that takea time-consuming approach based on tools, LuminarAI focuses on results. This revolutionary application and plug-in will be released this holiday season.
LuminarAI makes complex editing easier than ever before thanks to unique AI-powered tools. LuminarAI removes boring and complex tasks without sacrificing professional quality. Artificial intelligence lets the visual artist focus on results and not the process. Everyone can make amazing photos free of complexity, yet full of creativity, thanks to artificial intelligence.“
LuminarAI will bring an entirely new,non-conventional approach to the world of photo editing, focusing on the results instead of the process,” said Dima Sytnik, CPO of Skylum. “We’ve designed LuminarAIfrom the ground up to change how people interact with their images. We’re really excited to see what LuminarAI can do for creatives everywhere.”
LuminarAI is designed for visual communicators, every day people and professional photographers alike. It’s made for those who rely on pictures to communicate their important messages and grow their opportunities or reputation: Bloggers, entrepreneurs, educators, marketers, small and medium-sized businesses, and many others. It lets everyone tell their story with rich and expressive images like never before. With LuminarAI everyone can make amazing images in an efficient way.
Artificial intelligence is the core of LuminarAI
Compared to traditional image editors, LuminarAIoffers acompletely different approach. Built from the ground up to leverage artificial intelligence, LuminarAI simplifies complex tasks and removes boring manual work.
Portraits take on new life.
- Use BodyAI and FaceAI to gently sculpt and refine a portrait.
- Create eyes that are rich and expressive with IrisAI.
- Remove blemishes and imperfections naturally with SkinAI.
Landscape photography has never looked better.
- Add depth and detail to skies with AtmosphereAI and SkyEnhancer.
- Transform a photo and add an all-new sky in seconds with SkyAI
- Bring warmth with Golden Hour or even enhance the sun with Sunrays.
Professional finishing with less hassle.
- Looking for more detail and texture? Then StructureAI is the perfect addition.
- Get the perfect crop with CompositionAI and fix crooked images
- With AccentAI, a photo has perfect exposure and color.
With LuminarAI, amazing photos are just two clicks away.
Templates are at the very core of the new LuminarAI. LuminarAIrecognizes the contents of a photo, suggesting the best templates to speed up the editing process. Each template collection helps tell a story. These edits can be applied and refined instantly. While artificial intelligence guides the way, throughout the entire editing process, artists retain complete control over the edits they make, the tools they choose and how they interact with their photos.
Great photography is for everyone, and with the brand-new LuminarAI, digital artists across the globe can tell their story through photography. LuminarAI simplifies photo editing without sacrificing quality and creativity.
“LuminarAI will help make image editing easier for everyone. We’ve removed the boring and difficult parts of photo editing without sacrificing creativity. LuminarAI will be a great tool in a creator’s workflow. They can focus on great results — not on the process of editing,” said Alex Tsepko, CEO of Skylum.
LuminarAI will be available as a stand-alone application and plug-in for macOS and Windows. To learn more about LuminarAI and to sign up for updates, visit skylum.com. Early-bird pricing is available here and the product includes a 30-day money-back guarantee from the time of shipping.
About Skylum Software
Skylum is a global imaging technology company focused on creating tools that make it easier for creatives to get things done. Skylum’s Luminar platform unleashes creativity through the innovative use of automated and intelligent image processing which still allows the artist complete control over the final product. Skylum has won the Red Dot Award, Apple’s Best of Year, “Best Imaging Software” by TIPA and EISA as well as several other top industry awards. To learn more about Skylum, visit skylum.com.
Preorder Luminar AI (Click here to read all details) for 79 Euro/Dollar instead of 99 Euro/Dollar
Sony A7c will come in two colors: Silver and Black

Just a small addition to the A7c rumors: I have been told the new Sony A7c will be available in two colors: Silver and Black. And one source told me that actually only the top 1cm is Silver on the Silver model. The rest is Black.
Sony A7c specs we know so far:
- In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
- similar Sony A7III specs with 24MP sensor
- It has the same A7sIII fully articulating screen
- body size of the A6600
- The camera will be marketed for vloggers and youtubers
- Battery is NP-FZ100,
- USB is Type-C.
- it has a single SD card slot
- It has both a mic-in and a headphone jack
- Wi-Fi (11a/b/g/n/ac) and Bluetooth
- price will be above A7III (slightly above $2,000)
- There will be a Silver and Black A7c version
- New lens line will be announced too: The compact lenses will have the code “V”
- The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)
Join our new Sony A7c facebook group.
IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.
Two new software deals: 30% off on Capture One for Sony and 30% off on Nik collection
Today Skylum launched Luminar AI (Click here to read all details) And you save 20 Euro/Dollars on the early preorder. But we got two more new software deals:
- This weekend only: Use checkout code “LABORDAY30” to save 30% on Capture One for Sony (Click here).
- Save 30% on the new Nik Collection 3 software (24 hours left to grab this deal)






