Sony A7rIV camera of the year for the Northrups and Gizmodo says the A7 line is part of the “Most Innovative Gadgets Of The Decade”

It’s that time of the year when nearly all major youtubers and websites unveil their best gear of the year award. Above you see the Northrups video where they nominate the A7rIV as the camera of the year.

PCmag claims the 16-55mm G lens is the lens of the year

Gizmodo claims the Sony A7 line is the “Most Innovative Gadgets Of The Decade”

Film was long dead by the time Sony released its first A7 camera, but discerning photographers who wanted the quality of shooting on a digital camera with a full-frame, 35-millimeter sensor, had to learn to live with carrying bulky and heavy DSLRs around. In 2013 the Sony A7 (and A7r) changed that by putting a 35-millimeter sensor in a mirrorless camera body with interchangeable lenses that was comparatively smaller and lighter than any DSLR, and at a price point that even amateur photographers could stomach.

The A7 also positioned Sony, a company who for years had been selling camera hardware that only worked with its own memory card formats, as serious competition for industry giants like Nikon and Canon. Over the years the A7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share. It won’t be long before Canon and Nikon go the way of analog film, and Sony’s A7 line will be the reason why. — Andrew Liszewski

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.