Sony France manager on the future A7V: “Our philosophy is major innovations in each generation.”

The French magazine Phototrend published an interview with Fabrice Abuaf, Senior Product Manager IP&S at Sony France. A couple of interesting points:

• Sony Alpha 7 IV and Sony Alpha 7 III are the best-sellers for Sony. In Asia, the bestseller is the Sony A7C II.
• The French market share in the Full Frame segment is around 35 %.
• The APS-C market share remains significant, with strong sales of the Sony A6400.
• About the future Sony A7V: “Our philosophy is not to renew at all costs every year. We build sustainable ranges, with major innovations in each generation.”
• On the new Nikon Zr competition for the Sony FX2: “The FX2 focuses on reliability and workflow consistency more than on the race for specifications. Most video and broadcast users have clearly understood the interest and logic of this range.”
• About the Sony RX1R III: “There have been many orders, proof that it meets a real need.”
• He has no information about a possible Sony RX100 VII successor.