This Sony October 25 announcement is of the same kind of the A9 announcement
On October 25 at 10am New York time Sony has the next press event. This is the fourth Sony announcement in less than two months (RX0 on August 31, RX10m4 on Sept 12 and the new camcorder this week).
But this October 25 event is entirely different from the previous three. Many photographers and bloggers around the world got invited in different locations at EXACTLY the same time of the New York event. This year we only had this kind of “synchronized” event for the Sony A9. New A7 camera(s) would be appropriate for such a major marketing work. This time folks, we will get something more…”serious”.