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Sony representatives now openly talk about the soon to be announced NEX-FF (and a hint on A-mount FF).


Yesterday I got a total of three messages from SAR readers that are in contacts with Sony representatives. In short, what they all told me is that Sony is no more hiding the NEX-FF announcement in October. Sony people are now free to talk about the fact that the NEX-FF is coming. Here are the three messages I got yesterday:

Message 1:

Apparently they are not even hiding the fact that’s new FF cameras are coming (NEX FF included). My source told me that apparently more details will be shared next week. He usually don’t share this kind of informations, but here it was so obvious that he couldn’t even hide it :)

Message 2:

I work in the bicycle industry and sony has a huge booth at the yearly trade show next to go pro. Sony representatives told me that I was going to get an action cam to demo soon and that I was going to be blown away by the new full frame mirror less that is on the way. He said that the FF mount will be announced but he thinks the ff a mount will make a mark.  

Message 3 (translated by me):

Sony representative told me two FF E-mount cameras are coming. One like the NEX-7 and one like the RX1.

In short dear SAR readers…keep your eyes open! If you find something interesting to share to the SAR community drop me a message! Thanks!


Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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