ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 â€“ Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact Î± (alpha) DSLR camera system that employs an Exmorâ„¢ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept Î± products being shown include an ultra compact model with interchangeable lenses, additions to the Î± family (including a successor to the Î±700), along with new TX5 and H55 Cyber-shotÂ® cameras, new printers and other accessories.
Î± DSLR Camera
In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl ZeissÂ® and G lens products will also be on display.
* Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
* Mid-range concept camera for advanced users (a successor to the Î±700) as well as concept mainstream models
* Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
* Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas