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February 6, 2015
Posted in news

How to not miss any upcoming FE lens news on SAR!


Within the next very few days o will announced the new FE lenses. To get notified when this happens just subscribe on SonyAlphaRumors here:
RSS feed:

Now let’s hope those lenses will not cost too much!

February 5, 2015
Posted in news

New competition: Pentax goes Full Frame (with Sony sensor?) and Olympus makes QX alike cameras!


While Sony seems to focus on the new FE lens launch other companies are throwing out their camera announcements. And there are some interesting news here:

The big FFs from Pentax:
Pentax announced that they will release their first digital Full Frame DSLR by end of 2015. As you know Pentax use Sony sensors on their APS-C DSLR so I guess it’s highly likely Pentax will use the new 46-50MP Sony FF sensor on that camera too! P.S.: The full Canon 50MP camera specs are out at CanonWatch.

Two news from Olympus:
The launched the new Air Clip ( that works just like the Sony QX1!
Their new E-M5II camera has a multishot trick to take 40 Megapixel images ( It uses the on sensor stabilization system to shift the sensor to take 8 shots in different position. I guess Sony could do the same on the A7II!

Samsung news:
Samsung launched the 4K APS-C NX500 ( Something Sony should do soon too…launch a cheaper 4K camera.

February 4, 2015
Posted in deals, news

Fotodiox launches a new “light-leak-free” Tough E-mount replacement.


Fotodiox just launched a new Light Tight Replacement Lens Mount for Sony E-mount cameras. You can get it at Amazon in Silver ($49) and limited edition Gold ($59).

There is a new triple Sony refurbished stuff deal:
A3000 with kit lens for $234 at Secondipity eBay (Click here).
A6000 with kit lens for $569 at Secondipity eBay (Click here).
RX100m3 for $649 at Secondipity eBay (Click here).

Sony US deal reminder:
Sigma 60mm APS-C E-mount lens got a $30 rebate at Amazon, Adorama and BHphoto.
There is also a new price drop on the massive 256GB(!) PNY SD card at Amazon (Click here).
A7s for $1,995 on eBay (Click here)
A7r for $1,795 on eBay (Click here).
$1,000 rebate on the VG900 at Amazon, Adorama, BHphoto and SonyStore.

February 4, 2015
Posted in news

Sony shows the official picture of the new FE production version lenses!


Sony Japan just published their official CP+ Sony event page (Click here). And it shows all the upcoming new FE lenses and converters in their final production version. There is also a text in Japanese:


The whole page shows the list of conferences and promotes all latest products like the A7II, A7s, A6000 and even (at last) A-mount (A77II).

There is no hint whatsoever for a possible new camera launch. As I told you previously it’s very likely Sony may announce new cameras few weeks AFTER the CP+.

The rumored lens price and launch date is:
Zeiss 35mm f/1.4: to ship in March 2015. 1399 Euro?
Sony 28mm f/2.0: to ship in February 2015. 499 Euro?
90mm f/2.8 G OSS macro: to ship in March 2015. 999 Euro?
24-240mm f/3.5-6.3 OSS: to ship in March 2015. 1099 Euro?
converters for 229 Euro each?

February 4, 2015
Posted in news

Sony Tidbits…

Viltrox EF-NEX II Canon EF to Sony E-Mount Adapter Review & Unboxing

Sony a7R review at Graverholtfoto.
Sony 35/1.8 OSS review at Admiringlight.
Sony A7S Captures UK Night Shift Workers (Photographyblog).
Can Sony A7s Do Broadcast TV? NBC Promo Shot on Sony A7s & DJI Ronin (Cinema5D).
Sony A7 ii AutoFocus Tracking Testing – Hi Speed Shooting Train (SonyAlphaForum).
Zeiss 16-35mm FE review at SonyAlphaLab.
Sony a7II IBIS with a 16mm lens (Kasson).

Terrence:Hooked up to Sony a7s

Eliot:Longtime reader here! Wanted to share a short video my team and I shot on two of our lovely A7s bodies. My company, Parlor (, focuses mainly on documentary-style productions for non-profits, small brands, restaurants, and artists. This project, for the United Coalition of Motor Club Safety, was perfect for the a7s. We had to travel light, fit in tight spaces, shoot in all kinds of weather, and most importantly- get beautiful, sharp, vibrant images.
I’m really proud of the result- it just went live today – and I would love if you could share it with fellow readers. I think it does a great job of showcasing the amazing potential of the a7s:
We captured all media internally (unfortunately our Shogun arrived two weeks too late). Clips were recorded in S-Log2, then edited and graded in FCPX. We used Metabones adapters, both the speedster and smart adapter, to shoot with a small handful of lenses including the Tamron 24-70, Canon 100L, and Canon 20. The APS-C crop really opened up a world of potential with these guys- essentially doubling our available glass.

Alex:I just got my new A7 and took it to praque, I have written a short, slightly humorous review/turorial maybe you find the time to read it:

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