UPDATE: The hacker needs some help: “Do you have any info on where the Alpha Cameras are made? Which plant? Who supplies specific components?” Please contact me if you have the answer. Thanks!
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As you might know the Panasonic GH1 camera got a lot of attention after beeing hacked (click here to read the DVXuser hacking thread). The hack allows a higher bitrate, third-party battery support, 30min recording removal and many other improvements. Now we have a good news for you. A hacker just sent me an email: “I have had the Sony A55v for about a week. I’m already into the firmware and from years of hacking motherboard/video-card BIOS and Pentax cameras I can tell you the APS-C sensor can shoot MJPEG at 3k resolution at 24p for at least 45 seconds. I’m more interested in 1080p at 48/60 FPS. I’ll tell right now the memory buffer systems in this camera is huge….probably 3-4 times that of the GH1. All I’ve done is break into the code. A proper hack would take months. Thousands of possible settings to adjust. Testing. But you need thousands of people and a big community to support a project like that.”

The hacker wants to know if you would support this project with technical help and financial support. That’s why I added a poll. Please contact me at sonyalpharumors@gmail.com if you can help the hacker. Thanks!

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I guess few of you have used Holga cameras for a long time. Now we have good news for you. With the new Skink Pinhole Pancake Starter Kit (available on eBay) you can transform your Sony NEX camera in a digital Hogal
Another positive side effect is that this is probably the most compact way to take photos (you don’t need any lens). Check out the current auctions and image samples on eBay (Click here).

Via Sonyalphanex

UPDATE: The new NEX firmware are now officially available! Check our the Sony support website: http://support.sony-europe.com/hub/hub.html

Or use our direct download links:
For the NEX-3: Download for Windows or MacOSX
For the NEX-5: Download for Windows or MacOSX
And here is update for lens adapter:Download for Windows or MacOSX

Once tried the new firmware let us know what you think about!

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Support our website and buy your NEX camera using those shop links. Thanks!
US: Amazon, Adorama and BHphoto.
Europe: Pixmania (DE, BE, FR, AUT, UK, NL, PL, IT) or Amazon (DE, UK, FR).

Thanks Llama

Sony had a new product announcement today. We “warned” you that Sony will announce a colored NEX but of course we were hoping to be wrong with our “prediction”. No way

Sony Japan announced a all pink NEX-3 edition. The pink Panasonic GF1 was quite popular in Japan and I guess that’s why they made a separate press release to announce it. By the way, look at the recent BCNranking which shows the weekly most sold system cameras in Japan. The Sony NEX-5 really scores an impressive result! Time for releasing new NEX lenses Sony!!!

UPDATE: There will be a new press release on October 14th with the new firmware upgrade for NEX cameras

Koreatimes writes that :”Sony is confident that the latest additions to its Alpha series of translucent mirror cameras will prove to be among the first of many intriguing products that could eventually shake the (Canon/Nikon) hierarchy.“

They interviewd Mr.Kimihiro Itoki, who heads Sony’s Korean business. He said that “Sony looks to edge Nikon for second-place in the interchangeable lens cameras market here, including both the DSLR and the new breed of high-quality shooters, by the end of next year, to gain on Canon. The latest Alpha models will help us claim and solidify the second-position in Korea’s interchangeable lens digital cameras market and narrow the gap with Canon.’’

Sony had about 20 percent of the Korean market in interchangeable lens cameras at the end of the third-quarter, due to the popularity of its Alpha Nex mirrorless models. Sony has established leadership in the emerging market for mirrorless cameras here with an estimated market share of 40 percent due to the popularity of the Alpha NEX. The goal is to achieve a 50 percent share, Itoki said.

Via Photorumors