Here is the product video for the new lens that will be available for Sony E APS-C mount too.

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via Weibo

You can now preorder the new MOZA Slypod Pro, Carbon Fiber 3-In-1 Electric Monopod on Kickstarter (Click here to see all features).

One more project:

The new X NOMATIC Everyday Camera Line is now available on Kickstarter (see all features here).

Tamron 17-28mm & 28-75mm Di III RXD Lens Review Using Sony A7C

Sony ZV-1 firmware update released.
The Camera That Started My YouTube Career (Peter Lindgren)
Sony ALPHA 1 – Adler, Damwild und vieles mehr! (Michael Schaake)
5 Minute Review: Sony 50mm f2 5 G (ThePhoBlographer).
Sigma 65mm f/2 DG DN review by Fred Miranda.
Sony 24mm Gm review by Chris Brockhurst.
A Camouflage Buying Guide for Wildlife Photographers (Explora).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

There is a completely revamped tool for photographers that want to promote and their photos on Zenfolio (Click here).

Press release:

Zenfolio launches eagerly anticipated, highly-scalable solution for photographers

(Menlo Park, CA. 15 April 2021) Zenfolio, the market leader in creative and business solutions for photographers, announced the launch of its new, reimagined SaaS solution built from the ground up drawing on 15 years of experience, extensive customer research and a multi-million-dollar technology investment.

Designed by photographers for photographers, this comprehensive solution provides tools to run all aspects of their business with an easy-to-use, responsive interface to show, share, market, and sell photography via mobile, desktop or tablet.

“The strategic decision to build a new platform using the latest, cutting-edge technology was a huge undertaking,” says Munib Siddiqi, Chief Product Officer. “Initial feedback indicates that it is exceeding expectations with its intuitive, feature-rich interface and its powerful sharing and selling options.”

The platform is built on an advanced machine learning infrastructure that provides valuable analytical insights and recommendations, and enhanced photo searching options. It enables integrated booking, invoicing, and digital payment features, intuitive selling, advanced promotional coupon creation, and a simple ordering system for digital downloads and select lab photo products. People Filter, which utilizes facial recognition software built on multiple layers of data protection with a focus on privacy, helps photographers and their clients search through hundreds of photos in seconds, streamlining the photo proofing and selection process.

Two plans, Portfolio and PortfolioPlus are now available in the U.S. Additional plans will be released in the coming months with advanced features targeting studios and specialized photography genres.

John Loughlin CEO remarked, “We have taken extensive research and feedback from our customer base, coupled with cutting edge tech and best in class practices to create the next generation platform empowering photographers to build and grow their businesses in the decades ahead.”

For more information visit zenfolio.com

Sony A1 at BHphoto. Adorama. Amazon. Focuscamera. FotoErhardt DE. Calumet DE. Fotokoch DE. Park UK. WexUK. Join the Sony A1 Facebook group here.

If you are one of the lucky people already owning the new Sony A1 we have good news for you. Sony released a new firmware update (download it here).

Benefits and Improvements

• Fixes an issue where a Picture Profile may be applied even though the Picture Profile feature is set to Off
• Improves the operational stability of the camera when using Imaging Edge Desktop (Remote) or Imaging Edge Mobile

Preorders: Sigma 28-70mm at BHphoto. Adorama. FocusCamera.

Sigma writes:

Dear valued customers, 

Thank you for your continued support of our products. 

You may have noticed a recent press release regarding the identification of a potential issue on an early production batch of the new SIGMA 28-70 F2.8 DG DN | C. It referenced a phenomenon where the lens’s ghost reduction coating deteriorated over time, potentially leading to increased ghosting in some shooting environments.

We would like to inform you that these early lenses are in the process of being recalled from the small number of constomers affected and replaced with new ones. It only affects lenses with serial numbers prior to 55488834, regardless of mount. On all subsequent lenses the issue has been fully rectified.

Please rest assured that in the UK fewer than five customers have been affected by this very isolated issue, and the customers have, or are in the process of, being contacted to arrange a replacement lens.

We would like to thank you for your patience while we resolve the issue and if you have any further questions please do not hesitate to get in contact with the SIGMA UK team.

Thank you.

The new X NOMATIC Everyday Camera Line is now available on Kickstarter (see all features here).

Here a video that shows how it works:

As usual be aware of risk backuing up a Kickstarter project!