Interesting interview with Yosuke Aoki from Sony. Talks about RX1 and FF mirrorless.
Our friends over at The.me (Click here) interviewed Mr.Yosuke Aoki from Sony. Here are just some of the most interesting statements:
- Mr. Aoki says that all Sony RX1 photos we have seen so far don’t yet show off the compact full-frame’s camera full potential.
- He also admitted that “We’re studying the possibility” of doing a Full Frame mirrorless system.
- “Canon and Nikon are traditional camera brands. Sony stands for uniqueness and electronics. Those we’d like to optimize. We plan to use electronics and technology to change camera development.”
An unnamed Sony executive told THEME about SonyAlphaRumors. They don’t want to push to close these website. At that point I only want to say that I know well that many Sony managers do appreciate most of my work (not all of course). And I appreciate the great innovations coming thanks to the hard work of engineer’s and managers. I hope I can be one of the (small) vehicles capable of bringing some excitement and visibility on future Sony products. So dear Sony, send me some anonymous rumors about the next A1 and FF mirrorless please! …just joking 
The RX1 can be pre ordered at Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.
Pablo
7 months ago |No place for joking here. As SONY acknowledged they strive to be unique and electronic centered, not like the camera traditionalists at Canikon,
IT IS THEIR ONLY CHOICE TO BRING A FF MIRRORLESS TO THE MARKET ASAP!
I hope they already figured out that their A99 sales won’t do nothing great compared to the milions of bought D800, D600, 6D and 5DM3.
And SONY, please, put IBIS inside of that. You have the technology, so don’t screw it.
Niche products like the RX1 won’t generate enough revenue.
Or do you want to be at a loss forever, while all the big money goes to Canikon?
Sky_walker
7 months ago |Pablo, a man who tells Sony what generates revenue, and what doesn’t.
tesilab
7 months ago |Without a few manufacturers developing niche products, some of us can’t get what we want. I want Sony to be one of those manufacturers, since they’ve got the key components (sensors, evfs), and relationships (Zeiss).
The RX1 comes very close for me! I don’t care if they don’t strike it rich, as long as they strike it niche!
Lofote
7 months ago |a) small EVIL
b) full-frame
c) IBIS
That does not work, just think. IBIS needs a LOT of space around the sensor. The sensor is huge on a full-frame, so the camera would be huge as well!
Adam
7 months ago |Fantastic. Well deserved recognition Andrea
Andrejka
7 months ago |I’m already selling all my DSLT Stuff to buy a Rx1. Can’t wait till full reviews of this amazing cam!
admin
7 months ago |I am also very tempted to buy the RX1…
Sky_walker
7 months ago |Yea, me too… I’m still thinking about it though. If it’d have an M-bayonet I’d buy it already, but… well… I’m still contemplating. Hopefully some used RX1s will appear on ebay after a new year….
tokyojerry
7 months ago |To that I would say, hold off. I really have this gut feeling that the RX1 (overpriced IMHO) is a predecessor to releasing a full frame NEX system in 2013. Just a hunch. But, if they can make a full frame equipped camera as small as the RX1, they can do the same with NEX cameras as well, and not increase the size that much. My only concern is what form the mount would take. E-mount with full frame capability. (Is that even possible?) Or, the NEX adopts the A-mount system for a full frame category in the NEX system lineup? Well, lets see what Sony produces, in any thing.
John Maverick
7 months ago |Me too. But I already have a Zeiss 35/2 like the RX1. And the VG900 is too big. What to do ?!!
Michael
7 months ago |Once FF mirrorless with interchangeable lenese is released, that will be a breathtaking game change.
Hendrick
7 months ago |I just read this too. 5R is same performance as 5N, not much difference in image quality.
http://www.dxomark.com/index.php/Publications/DxOMark-Reviews/Sony-NEX-5-R-A-new-Sony-NEX-5N/Comparisons
Maybe I should buy a second 5n because its so cheap now. I like the screen I can look below the cam better than just the one you can only look from waist level.
I don’t mind the lack of extra dial when using other mount lenses, they have their own aperture rings.
Lofote
7 months ago |Isn’t the 5R screen much more turnable then the F3 one?
Jiri
7 months ago |Dear Andrea,
Sony should take this forum seriously and should be grateful for its very existence. The SAR should be understood as a source of valuable opinions from mostly serious readers. It should help Sony to get importatnt feedback on their effort to change the world of digital photography.
Ian
7 months ago |Andrea, I think your role for Sony should be looked at as much more than you sharing news of their releases but you us sharing with them how we feel about products that maybe we are looking for.
shamb
7 months ago |Getting Andrea and the admins of CanonRumors and NikonRumors together (possibly via a conference or video link) on a show like CameraDiner would be a useful self publicising event, showing how much weight the rumor sites have, as well as having a lively 3 way discussion on how the industry is going.
The Lotus Eater
7 months ago |That’s a great idea.
www.jonathanstewartphotos.com
7 months ago |It’s all well and good to Mr.Yosuke Aoki tell us Sony will continue to differentiate itself with electronics. Let’s hope he keeps in mind that the “traditional” camera makers have a “tradition” of excellent optics, and that all the electronics in the world are lost without quality glass. So, Mr.Yosuke Aoki, keep making outstanding camera bodies, yes, but don’t forget the lenses. They must compete with if not surpass the competition.
Rolleiflex
7 months ago |It’s because of people like you that we don’t have a FF NEX camera right now. Of course, lens is important; however, mirrorless FF will sell like hot cake regardless. If Sony can go extra and beyond with incorporating lens profiling for RF lenses and change the microlenses structure a bit, they would be in for another surprise. It’s one of the reasons why the NEX-5N is still on the top seller list.
Dennis
7 months ago |mirrorless FF will sell like hot cake? You sure? because 5N is a top seller? it probably will if it is selling for $429 in amazon like 5n right now. also when the FF lens is selling for $200 as well. LOL!
John Maverick
7 months ago |Stop hating on SONY.
Who do you think it was that spread the message of how good the NEX was, through that difficult period while SONY was still weak in terms of lens support.
That’s right, it was early adopters, those able to rapidly evaluate new camera technology, and a lot of them were adapting manual glass.
Everytime a friend or relative requests camera advice they say SONY. That’s a valuable resource for SONY to help build a market.
Freddo
7 months ago |And that’s probably why they keep close ties with Carl Zeiss, Sigma and now Olympus. Focusing on core business and know-how is not a bad thing you know…
Dennis
7 months ago |Zeiss is too expensive to general public. I have the zeiss 24 1.8, no doubt it is a nice lens, but it is also very expensive for what it is. Sigma 30 2.8 is a great deal though when you look at the price/performance ratio. so let’s hope sigma will release more lens for this system.
Petar
7 months ago |hello to all!!
I have one question – what about intervalometer on a99? i could not find more information about it and about possibilities for time-lapse photographies with a99…anyone with the info??
thx, Petar
E
7 months ago |So, what is hidden behind:
1. Realization of overwhelming image quality by strengthening in-house developed key devices.
2. Strengthen cooperation with professional solution group.
3. Offer a new fun imaging experience by utilizing network infrastructure.
Maybe:
1. Sensor technology? Image processing?
2. Who is doing the strengthening? Is this video related, there is no other proffesional group?
Or does she mean Cybershoot towards Alpha line?
3. Wifi, apps etc? More ‘fun’ modes.
Or something else ??
/E
Joel Richards
7 months ago |Well we know that the VG900/FF NEX works well at least with 35mm RF glass. I personally haven’t found anything wider than that. If there’s some vignetting/color tint I personally could live with that because the Sony sensors are so good at keeping shadow detail a bit of cornerfix will correct for that. The issue is actual detail smearing. Camera diner claims they’re going to be testing more lenses on the VG900 soon. It really looks like an amazing camera. If I could get over the form factor I would probably buy it since I do shoot video on my NEX. I just personally shoot many more stills…
@ Jonathanstewart: I agree about the glass but that’s why I think teaming up with Zeiss and Sigma would be an excellent idea. Sigma wants to better its reputation and right now the only thing holding back its lenses is AF speed/accuracy (IHMO). Sony has already made the e-mount public and it is clear that an e-mount FF will sell very well. Have Sigma bust their balls developing a handful of decent primes (with Zeiss doing the same for a high-end variety) and Sony focuses on the body. Release it with a fat rebate or even bundled with a Sigma or Zeiss lens. That would be innovative, focus on their strengths, and quick.
john
7 months ago |Sony should open up the A mount, in the same way they have with the E mount, to all/any manufacturers. Maybe keep the odd special feature (like AF-D support perhaps) exclusive to Sony lenses, but let any manufacturer that sees a market (from the likes of Samyang, to even Canikon) make lenses for the mount.
Vivek
7 months ago |Admin: The link you give for RX1 is deemed dangerous and a security risk!
admin
7 months ago |???? Which link?
Vivek
7 months ago |The second one : http://go.redirectingat.com/?id=19445X767312&xs=1&url=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2FB0097CXFCC
admin
7 months ago |Works fine for me!!!
Vivek
7 months ago |This is what my firewall says and does not open it as a result:
“********* has confirmed that this website can transmit malicious software or has been involved in online scams or fraud.”
admin
7 months ago |Ok, I will forward this to the technician…
admin
7 months ago |May you can send me a screenshot of the warning?
acolyte
7 months ago |Great to hear Sony’s not hunting you down. It’s sites like these that drives the enthusiasts’ market, and some pro segment, while Sony themselves will/can personally drive the consumer segment.
dealaddict
7 months ago |Dear Admin,
I think you did a great job running this site, and I believe you spent a lot of time on it. This is like the single site I go where I can get all news/rumours about Sony camera. This saves me a lot of time. Also, from the comments and poll, it tells Sony what people want, rather than Sony sending out surveys. So, I also don’t see why Sony want to shut down this site. If they don’t want news to be leaked, they should do better on their side to educate the employee, not shutting down a site.
Good work, please keep it up.
Ario
7 months ago |+1
Ario
7 months ago |Thanks Andrea, i never missed a day without visiting this site.
John Maverick
7 months ago |“Sony management seems to be well aware of the site, they all even seem to read the site”.
That’s completely hilarious
FULLFRAME NEX. Go SONY !!
wonderbread
7 months ago |“Maybe they’re not yet full 24MP,” smiles Aoki
What does this mean? The source files were 24m from dpreview, for example. Technically speaking, how can the rx1 not be full 24mp? It samples every other mp of the sensor? need someone who understands phone firmware to explain this.
Have to be a little cautious listening to Aoki since he’s a manager of marketing, not a technical position.