Nikon will delay the mirrorless camera, D700 and D4 announcement. One more chance for Sony to gain market shares?
Before you read: Nikon makes amazing products and I want them to recover as soon as possible. It’s very important for their employees and for their families. I will cross the finger for them and for all other Japanese companies! So please don’t misunderstand the following article. We are only talking about a possible future market share shift (from a “cold” marketing perspective, no fanboy thinking here!). A big hug to all Nikon employees!!!
According to (reliable!) sources from Quesabesde Nikon delayed the announcement of the mirrorless cameras because of the problems conected with the Sendai plant that has been shut down after the earthquake. Quesabesde doesn’t expect any new mirrorless camera (and No D700 and D3 replacement) before October!!!
A few days ago USA TODAY said that with the shortages in cameras, due to the crisis, “The opportunity for Sony, Olympus and even Samsung to grow a little market share in the next few months is clearly out there“. And also Thom Hogan said ”Sony’s inventory problems had been somewhat the opposite of Nikon’s: most items have been in plentiful stock, partly because they’re not as efficient as Nikon in getting a customer in a store asking for something. So, yes, USAToday’s basic premise is correct: if sales shift away from Nikon, Sony should gain.”
And on top of that Sony suprised us all with a huge Instant Rebate action in US which could put Canon and Nikon under pressure (A wonder why we europeans can never enjoy such nice offers):
-$50 on the A580 at Amazon, Adorama, B&H and J&R.
-$50 on the A55 at Amazon, Adorama, B&H, J&R, eBay.
-$50 on the A33 at Amazon, Adorama, B&H, J&R, eBay.
-$50 on the NEX-5 at Amazon, Adorama, B&H, J&R, eBay.
-$50 on the NEX-3 at Amazon, Adorama, B&H, J&R, eBay.
From what I know Sony will introduce plenty of amazing new products in 2011. You can bet on it! We expect 4-5 Zeiss lenses for Alpha, new G lenses, the Zeiss 24mm f/1.7 for NEX, 2-3 other Sony NEX lenses, Sigma and Tamron lenses, the A77, the NEX7, the NEX-C3 and NEX-C5 and the A35. yes that only in 2011! And what about fullframe cameras? Don’t worry, Sony will surprise us in 2012 
Place your bet:
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I say it once again: The best for all of us is that Nikon and Canon can recover soon. Best for the japanese companies, for employees and for the simple marginal reason that competition forces the companies to create even more amazing products!
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Comment from SonyA77: Nikon churning out yet another tradition...
Comment from PhotoNut: At least Nikon has a *NEW* full frame ca...
Comment from Sky_walker: A77 is something completely different. I...- Comment from SonyA77: Interesting view from the "inside", than...
Parci
2 years ago |Maybe this is not something even Sony fans should celebrate…
wadder
2 years ago |NEX-C5??
i haven’t heard a lick of rumor about this..pulled out of the air? or just a gross assumption based upon the 3′s evolution
admin
2 years ago |Hi Parci! I didn’t want to sound rude. It’s just a marketing analysis (speculation). Nikon makes amazing products and I want them to recover as soon as possible. I want that for their employees and for their families. I will cross the finger for them and for all other japanese companies!
Stewe
2 years ago |2Parci
Well i’m not sure but i think that if something would hapened with sony’s manufacturing c and n users won’t cry about it.
emopunk
2 years ago |I’m sure Andrea didn’t mean it in any bad way.
admin
2 years ago |Yes sorry. I edited the post. It’s very important that Nikon comes back. Love the D700, use it at work sometimes!
GH
2 years ago |The beauty of NEX is that I can shoot manual lenses on it and potentially change cameras if someone makes a better mirrorless option. I hope Canon, Nikon and Pentax all compete in the mirrorless field.
Joey
2 years ago |I don’t care if Sony picks up market share on Nikon or Canon. I hope they all come out with more innovations and push each other to create more and offer it to us for less.
admin
2 years ago |I do agree with you Joey!!!
Joey
2 years ago |Have to tell you I’ve become addicted to your blog. I do regular google blog searches for Sony a35 to keep up with the latest and more times than not SAR comes up with the news that matters. Thank you.
Now, is there any way you could get me the date on which I can buy the damn thing?
I can only do so much research on the lenses I want in between checking in here fifty times a day, lol
James
2 years ago |Joey – I am right there with you. I’ve had a A55 in my Amazon basket for weeks, and I’m always about to pull the trigger… but I want the A35. Now.
Hurry up Sony!
Joey
2 years ago |What lenses are you gonna go with? I’m thinking of buying the body only and getting either the Tamron 18-200 or 18-250 along with the Sony 35mm 1.8
MF
2 years ago |guys WAIT for the A77!!! its going to be out of this world! Trust me!
Sky_walker
2 years ago |A77 is something completely different. It’s big, heavy, more expensive, and delivers better picture quality. A35 or 33 is a small lightweight body with far lower price.
Wishmaster
2 years ago |New 18-270 PZD from Tamron would be better choice
From what I heard and read it is very good lens(for its impressive 15X zoom).
Dulaney Ward
2 years ago |No replacement for the A55 this year? or did I miss something?
admin
2 years ago |According to my latest info YES…there will be a replacement! But I don’t know the name of the camera yet
Anony
2 years ago |Andrea, any idea as to when the replacement for the A55 will be out? A rough estimate is fine. I was looking forward to the A35 but I’m going to pass on it as I really need the swivel screen. I’m not happy with the overheating issue with the current A33/A55.
Joey
2 years ago |Uhmm, the 18-270′s a bit out of my range, but thanks.
Chia
2 years ago |is Sigma and Tamron lenses going to announce new lens for alpha mount? and what type of lens would they got?
pancanikonpus
2 years ago |Is a shame that sony to pick up market share due others having their inventory problem.
I will be happy to listen this at least today my hand already hold an a77/nex7 camera.
julesberry
2 years ago |Well, here in Japan we are all really waiting to see what happens with the summer in terms of how much power we will have. Tepco are buying in fuel to burn, and of course things will be better if it is a cooler summer than usual… the really hot weather is late June to mid-September – so from here October does not look long to wait!
SonyA77
2 years ago |Interesting view from the “inside”, thanks.
PhotoNut
2 years ago |At least Nikon has a *NEW* full frame camera to announce this year and even with the delay another one to announce next year.
Meanwhile Sony has *NOTHING* new to announce this year for full frame DSLRs.
SonyA77
2 years ago |Nikon churning out yet another traditional dSLR, big deal…