May 31, 2013
Posted in reviews

New Zeiss Touit Manufacturing video. Full Zeiss 32mm f/1.8 review on NEX.

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Carl Zeiss Lenses – Manufacturing the new Touit lenses (official Zeiss video)

Wow, that new video from Zeiss really makes you “feel” the quality of the new Zeis Touit lenses!

ThePhoBlographer (Click here) posted the first full Zeiss 32mm f/1.8 review made on the NEX-6. He writes: “The build quality is excellent and is more than worthy of being considered pro. Image quality is exceptional and the price is just right for a lens of this quality. If you’re looking to up your game, then look no further.

And the lenses will ship any time soon! X-mount lenses are already shipping on eBay US (Click here) and Amazon US (Click here) listed the E-mount Zeiss. But amazon doens’t accept preorders yet so you better grab it here:

12mm f/2.8 at BHphoto, Adorama and Uniquephoto. In Europe at CameraCenter UK and FotoMundus.
32mm f/1.8 at BHphoto, Adorama and Uniquephoto. In Europe at CameraCenter UK and FotoMundus.

P.S.: TO get notified when the Touit for NEX will be sold on eBay save that Slidoo search.

May 30, 2013
Posted in reviews

Three Sony A-mount lens reviews!

DPreview (Click here) posted the comparison between the Nikon AF-S Nikkor 80-400mm f/4.5-5.6G ED VR vs Sony 70-400mm F4-5.6 G SSM II: “On DX/APS-C format, the Sony compares very favourably to the Nikon. The former is a touch sharper wide open at the short end, but the Sony pulls well ahead for sharpness at 400mm F5.6. In other respects the two lenses run pretty well neck-and-neck.

Ken Rockwell keeps testing Sony stuff. He just posted the 28-75mm review (CLick here) and the 50mm f/2.8 review (Click here).

Sony 70-400mm preorders at Amazon (Click here), Adorama (Click here), BHphoto (Click here) and SonyStore USA (via ACDeals).

May 30, 2013
Posted in rumors

Super A77 deal to be launched on Sunday!

Great news for US readers! On Sunday Sony will launch that new Sony A77 deal. It will replace the deal that is running now at Amazon (Click here).

P.S.: One more new deal: You save $180 on that DEMO Tamron 24-70mmf /2.8 lens at Kenmorecamera (Click here).

May 30, 2013
Posted in news

Rokinon 300mm Mirror lens for NEX to ship in July for $299.

Small update on the newly announced Rokinon 300mm f/6.3 lens. It’s going to ship in July for $299. And on top of this post you can see the video showing the new lens. What I didn’t know until now (Thanks Mike) is that Rokinon already has a Mirror lens for Sony. It is the Rokinon 500mm f/6.3 for A-mount (can be found here one Bay).


To get notified when the lens will be o auction on eBay save this search on Slidoo.

May 29, 2013
Posted in news

Hirai fights back (against Hedge Fond leader)

The New York Times posted an interesting article about Sony. As you know Hedge fond leader Mr. Loeb has a considerable share in Sony. Last week he asked Sony to drop the electronic business. But Sony CEO Hirai gave him a (metaphoric) kick in the butt and this is his answer:

“Mr. Loeb’s prescriptions for Sony are shortsighted, merely milking the company’s profit-making content business for good money to throw after the bad….He defended the company’s continued focus on electronics. “Electronics has a future. And it is in Sony’s DNA,” he said at a corporate presentation. “It is my mission to revive it.”

There are some glimmers that Sony is finding its way again, even as Apple and Samsung widen their lead. Sony’s sleek new XPeria Z smartphone has received generally rave reviews. Photography buffs have called its high-end, full-frame RX1 camera the most advanced compact camera.

“Not so long ago, we had despaired at Sony’s ability to ever again produce stellar products (especially when faced with duds like the Dash alarm clock and the Rolly music player),” Damian Thong, Tokyo-based technology analyst at Macquarie Securities, said in a report published Thursday.

“Yet we now have had a consistent run of beautifully designed, technologically advanced, class-leading products,” Mr. Thong said. “We think these products hark back to Sony’s glory days.”

Editor’s note: I like MR. Hirai way of thinking. A company is not only about making money, but also about dreaming and doing something. Also Mr.Dell told Steve Jobs to quit the Apple company (in the mid 90’s). And see what happened after. You don’t solve a problem by selling what doesn’t work. If you do that every time you have a problem you end up with not having a company anymore :)

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