March 7, 2012
Posted in rumors

(SR3) New A850/A900 firmware update coming soon?

According to new sources Sony will release a new firmware update for the A850 and A900. But we shouldn’t expect anything spectacular. The only new feature of the update will be the support for the one lens that none of us will probably ever buy…the super expensive 500mm f/4.0 SSM lens (Click here to see it on BH). I have been told the new SSM motor is too fast for the current firmware to handle. That’s why an upgrade is needed.

Sony A900 at Amazon, B&H, Adorama, J&R, eBay.
Sony A850 at Amazon, B&H, Adorama, J&R, eBay.

March 7, 2012
Posted in rumors

(SR5) New “splitting-up” Sony announcement strategy…

The first SLT/NEX related announcement of the year is the 500mm lens in February.

You may remember the huge day back in August when Sony announced the new Sony A77, A65, NEX-7, NEX-5n and the new 16-50mm, 24mm and 50mm lenses. Sony learned the lesson and will not repeat the mistake to announce too much stuff in one single day. You may have noticed that Sony already had three compact camera announcements this year, one in January, one in February and one in March. The same thing will now happen with SLT and NEX stuff. Sony announced the release of that huge 500mm lens in early February. On March 13th Sony will announce the new A57 and a couple of weeks later Sony will announce the new camcorder for the NAB show and sometimes in April the new NEX stuff (like the NEX-C3 successor).

I think this is a very correct move. It gives us more time to learn more about a single camera or lens. From now to September I expect new Sony stuff to be announced almost every month, like the 70-400mm and 70-200mm G II lenses, the new NEX cameras, and of course all firmware upgrades.

Stay tuned on SAR, firmware and A57 news are next ;)

March 6, 2012
Posted in deals

That was quick! Zeiss 24mm for NEX back in Stock.

Yesterday Sony Japan issued a statement to say that they are having supply problems. But today the Zeiss 24mm for NEX got back in Stock at BHphoto (Click here). And many readers keep sending me mails to tell me that their NEX-7 body or kits are being shipped. That’s good news but none of them includes the NEX-7+24mm Zeiss kit. That will still take a long time before we will see it in Stock. You may buy them separately. Should be easier for you to get them now!

Sony NEX-7 at Amazon, B&H, Adorama, J&R, eBay.
Zeiss 24mm f/1.8 at Amazon, B&H, Adorama, J&R, eBay.

Now I will go to bed and I hope I will find some new rumor in my mailbox tomorrow. See you soon!

March 6, 2012
Posted in news

New Toy Lens and new Tilt Shift Lens from Samyang.

A photoshoped Samyang Tilt Shift lens. But the real lens will arrive soon :)


On March 13th Sony will have a big announcement but in the meantime also third party companies are active on the lens front. Megapiksel (via PR) posted that image of the upcoming new 24mm f/3.5 Tilt-Shift lens fro Samyang. It will be available for Alpha mount.

And SLR magic just released the new 28mm Bokehmorphic Toy Lens for the NEX system. You can buy it for $125.00 on eBay (Click here to check it out).

March 6, 2012
Posted in rumors

(SR5) Also a new 70-200mm II G lens is on the new roadmap!

Image on top: The current 70-200mm f/2.8 lens.

Yesterday I told you about Sony’s plan to create a new line of lenses that will be weather sealed and have new improved lens design. The first of the new “II G” line up will be the 70-400mm zoom. Today a couple of sources confirmed that Sony will also update the current 70-200mm f/2.8 lens. While I am pretty sure the 70-400mm II G lens will arrive soon I have no info yet WHEN the 70-200mm II G will be released.

P.S.: Links to the current 70-200mm lens at

Australia:, Digitalrev, Amazon, Adorama, B&H,
Canada:, B&H, Adorama,
China:, Digitalrev, eBay
Denmark:, eBay
Finland:, eBay
Hong Kong: Amazon, Digitalrev, B&H, Adorama, eBay
Japan:, Rakuten, eBay
Norway:, eBay
Poland:,, eBay
Singapore: Digitalrev, B&H, eBay
Spain:,,, eBay
Sweden:, eBay
United Kingdom:, Warehouseexpress, eBay UK
USA: Amazon, B&H, Adorama, J&R, eBay


Reminder: There is a Sony announcement on March 13th. Stay tuned here on SAR!

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