September 18, 2012
Posted in rumors

Hot! First Hasselblad design of a new A-mount FF(?) camera!

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What you see here on top is the design of the future Hasselblad A-mount camera. There is no info yet whether this camera will be DSLR (optical viewfinder) or SLT (electronic viewfinder). Nor do we have an info about the sensor size although my high guess is on FF sensor size. All we know is that Hasselblad confirmed that “new products for DSLR and compact camera segments” are coming soon.

Until now Hasselblad only made digital Medium Format cameras with optical viewfinders like the Hasselblad H series (to see here on eBay). But I guess Hasselblad will rely on the Sony SLT technology and “only” add their own design on this. The right question may be…will it be based on the new A99 or on the next to come A1 (36MPx?) FF camera? If you are visiting Photokina try to squeeze out some info from the Hasselblad managers. Offer them a couple of Weizenbiers and they will talk!


A99 body Amazon, Adorama, BHphoto, Jessops, Wex UK, Wex Germany, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH and more links at Alphacameradeals.
A99 with kit lens links Alphacameradeals.
RX1 Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.
NEX-6 body Amazon, Adorama, BHphoto, Wex UK, Wex Germany Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH and more links at Alphacameradeals.
NEX-6 with kit lens Amazon, Adorama, BHphoto, Jessops, Wex Uk ,Wex Germany and more links at Alphacameradeals.
NEX-VG900 Amazon, BHphoto, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, Wex Uk and more links at Alphacameradeals.
NEX-VG30 Adorama, Amazon, BHphoto, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.
Sony E-mount 16-50mm Amazon, Adorama, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals .
Sony E-mount 35mm Amazon, Adorama, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.
Sony E-mount 10-18mm Amazon, Adorama, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.
Sony A-mount 300mm f/2.8 Amazon, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH.

September 18, 2012
Posted in news

(UPDATED) Hasselblad announces new 5.000 Euro E-mount camera and partnership with Sony!


Hands-on picture by Engadget. More pics at SystemKameraForum.

Wow, if you ever had the question how to make an APS-C sensor camera as expensive as possible than Hasselblad finally gave you the answer. They just announced a 24 Megapixel APS-C sensor mirrorless camera with Sony E-mount! The camera uses the same Sony NEX-7 sensor and costs…5.000 Euro! It will be available in black, silver or titanium colors and four types of wood grip (beech, olive, pear or mahogany). I can already see the long store lines of people to buy this….Saudi Arabians, Rich Golf Players, Hedge Fonds managers, Mitt Romney… :)

The good news is:
1) We finally have a second camera maker on board of the E-Mount system (Although the first camera is nothing else than a NEX-7 with a lot of expensive materials around it). Hasselblad said that there will be: “new products for DSLR and compact camera segments
2) That’s the most intriguing point. Hasselblad leads the medium format market. And this could be a key partnership to develop FF or MF DSLR or Mirrorless cameras. Imagine a Hasselblad XPAN (here on eBay) alike mirrorless camera! That yes would make me grab a credit card…until I realize that I will never have the money to buy this.

And here is the official partnership press release (Source: Sony Press Center):

Hasselblad and Sony usher in a ‘new dawn’ with a long-term partnership that will enable the high-end medium format camera manufacturer to diversify for the first time into new market segments.

The Swedish company Hasselblad, pioneer and developer of the H System, the world’s most advanced medium format digital camera system – used by top professional photographers all over the world – has decided to work with Sony Corporation to cultivate new markets for photo enthusiasts and consumer digital imaging products. Hasselblad is keen to expand and develop its product portfolio to include a new range of advanced mirrorless interchangeable lens cameras (a.k.a. compact system camera), which will be followed by new products for DSLR and compact camera segments.

Hasselblad and Sony have agreed further on plans for the two organisations to work together in efforts to achieve technical and engineering breakthroughs in various photographic technology challenges.

Said Dr. Larry Hansen, Hasselblad Chairman and CEO: “Following talks with Sony – the key player in the serious photographer and enthusiast market spaces – we are delighted to announce the emergence of a new dawn for Hasselblad. This partnership will enable us to access an area of the photographic sector, which we have never reached out to before, by tapping on Sony’s excellent state of the art technology and spirit of ground breaking innovation. Owning a Hasselblad, made in Sweden, will no longer be just a dream for many photographic enthusiasts.

Shigeki Ishizuka, President, Sony Digital Imaging Business Group, added: “This is a very exciting partnership because Hasselblad’s loyal customers with deep attachment to this prestigious photography brand get familiarised with Sony’s industry-leading camera technologies. We believe that we can further enhance our digital imaging development and manufacturing expertise through this partnership, so that we will be able to offer increasingly attractive products to our customers for years to come.

 

More pics: Courtesy of SystemKameraForum.

September 18, 2012
Posted in rumors

HOT! There may be a Sony-Hasselblad surprise…follow live!


Stay tuned…there may be a HUGE suprise soon!

UPDATE_4: It’s nothing else than a luxury version of the NEX-7 for 5.000 Euro. I am skipping on this. Who the heck is going to buy it?

UDPATE_3: New Hasselblad mirrorless “Lunar” with compatible E and A mount???

UPDATE_2: Hasselblad event started at Photokina. I am following the spanish tweets from DSLRmagazine.

UDPATE: massive big news if true!!!!

September 18, 2012
Posted in news

HOT news!!! Zeiss announces the 2.8/12, 1.8/32 and 2.8/50 macro for NEX!!!

Wow! What a good day for NEX useres! Zeiss announced that they will release three new NEX lenses in mid 2013 (Source: Zeiss.)! All priced at around 1.000 Euro! Finally this system is going to have high quality prime lenses!!! The first three lenses are the 12mm f/2.8, 32mm f/1.8 and 50mm f/2.8. Zeiss also said that “Zoom lenses are an option that is still being considered“. These are autofocus lenses(!) with support for all camera functions. The lenses are designed to cover the APS-C circle and not the for FF NEX cameras like the Sony NEX-VG900.

I think this is one of the greatest Photokina news along the nice Sony NEX-6 announcement!

A99 body Amazon, Adorama, BHphoto, Jessops, Wex UK, Wex Germany, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH and more links at Alphacameradeals.
A99 with kit lens links Alphacameradeals.
RX1 Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.
NEX-6 body Amazon, Adorama, BHphoto, Wex UK, Wex Germany Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH and more links at Alphacameradeals.
NEX-6 with kit lens Amazon, Adorama, BHphoto, Jessops, Wex Uk ,Wex Germany and more links at Alphacameradeals.
NEX-VG900 Amazon, BHphoto, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, Wex Uk and more links at Alphacameradeals.
NEX-VG30 Adorama, Amazon, BHphoto, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.
Sony E-mount 16-50mm Amazon, Adorama, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals .
Sony E-mount 35mm Amazon, Adorama, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.
Sony E-mount 10-18mm Amazon, Adorama, Wex UK, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH, and more links at Alphacameradeals.
Sony A-mount 300mm f/2.8 Amazon, Sonystore DE-UK-FR-IT-ES-NL-SE-FI-CH.

September 17, 2012
Posted in news

Sigma announced three new lenses for A.mount. Including a nice 35mm f/1.4 lens!

The Sigma 35mm f/1.4 lens

Sony itself did announce two new A-mount lenses “only”. But other companies are announcing many new A.mount lenses! Yesterday we had four new Schneider lenses. And now Sigma announced three new lenses! Here is the official description:

17-70mm F2.8-4 DC OS MACRO– This new Contemporary lens is designed for cameras with an APS-c sensor and covers a range equivalent to 25.5 to 105mm on a 35mm camera. An upgrade to its predecessor, which was released in December 2009, this general purpose lens offers a new design and a more compact build.

35mm F1.4 DG HSM– This Art lens provides photographers with a state-of-the-art alternative to the more conventional 50mm. This lens’ axial chromatic aberration is minimized, which renders a cool and smooth out-of-focus image. At low apertures, it can perform like a wide-angle lens; when opened up to F1.4, it will provide background bokeh and make the subject pop like a mid-range telephoto lens.

120-300mm F2.8 DG OS HSM – With redesigned mechanics and performance, this Sports lens is an update from its predecessor released in February 2011. This high-performance lens eases difficult shooting conditions by offering a maximum focal length of 300mm and a wide-open aperture of F2.8. This lens, like the other Sports category lenses to come, is dust and moisture resistant, and allows users to adjust the focus speed and the focus limiter via a button on the lens.

 

Source: dpreview.

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