May 8, 2013
Posted in reviews

DxOmark: “70-400mm is one of the sharpest super zooms”


DxOmark (Click here) published the full test of the brand new Sony 70-400mm zoom lens and writes that this is “one of the sharpest super-zooms for wild life photography“. The lens is alreayd shipping in Europe and Asia. According to BHphoto (Click here) the lens will ship in USA from July 17 only.

May 7, 2013
Posted in deals

A99 Mothers day deal. Open Box

Mother’s day:
There is a long list of “Mother’s day deals” you can check out at BHphoto (Click here). The list includes the two particularly interesting Sony deals:
1) $500 discount on the Sony Alpha SLT-A99 Digital Camera with 28-75mm f/2.8 Lens Kit (Click here to see it)
2) Free Ruggard Streak 15 Shoulder Bag (Black with Yellow Accenting)Tiffen 49mm UV Protector FilterSanDisk 32GB SDHC Memory Card Ultra Class 10 UHS-I with the purchase of the NEX-7 (Click here to see it).

Also Amazon (Click here) has a long list of Mother’s day deals but there is no major Sony deal.

Three Open Box RX1 for $2500 at BeachCamera on eBay US (Click here)

May 7, 2013
Posted in rumors

(SR3) New “honami” JPEG engine “supposedly” developed for Alpha and NEX too?

Now it’s getting really interesting. I aks my trusted source if the following info I got now could be correct:

Concerning Honami/i1, there’s a few more things I would like you to confirm with your sources if you don’t mind. As you already know, SONY is working on a new JPEG algorithm for this particular phone, which is suppose to be from the imaging department of SONY. Based on current rumors so far, this new algorithm is also, “supposedly”, developed for their Alpha, NEX, and other cameras because their JPEG processing is horrible(base on user feedbacks). Can you confirm how true is that, and are we getting a new JPEG processing algorithm for NEX, Alpha, etc lineups?

I will give you some feedback as soon as my trusted sources contact me. Anyway, if true this is a greta news. The JPEG image quality is not on par with the best in it’s class (Canon-Nikon-Fuji). I hope this will change soon!

P.S.: As noticed by SAR readers the new Sony “honami” would be the second smart phone having a large sized sensor. The first has been the Nokia PureView Smartphone (here at Amazon).


Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!


May 7, 2013
Posted in rumors

(SR3) Sony could launch the first phone with the quality of a high level compact camera?

We usually don’t talk about Sony smartphones. But as you know, the digital compact camera is considerably shrinking because more and more people uses their smartphones for daily photography.

And now there are rumors about a new Sony Xperia flagship phone with the codename “Honami”. It should be the first smartphone using a large 1/1.6 – 1/1.5″ sensor! It features a Sony G lens. a mobile Bionz chip and either a xenon or plasma flash with a dual LED as well. Lens might be f2.0 and it should have a new JPEG algorithm to ensure things are far better than current Xperia phones.

I thank the source sending me this. He also asked me if my “usual” trusted sources can confirm this! The 1/1,5 inch sensor sounds huge. Almost unbelievable they can do it. UPDATE: Nokia did it with the PureView Smartphone (so it’s possible!) That said Sony is right on the track working on smartphones with high image quality. The “Normal” digital compact camera market is death anyway.

May 6, 2013
Posted in deals

New Samyang TS and Tamron 24-70mm in Stock!

The new 24mm Samyang (or Rokinon) Tilt Shift Lens is in Stock at Adorama. A bit weird that it is available with both brand names. As Samyang (Click here) and as Rokinon (Click here). And it can be preordered (as Rokinon) at Amazon (Click here) and BHphoto (Click here).

And the Full Frame Brand NEw Tamron 24-70mm f/2.8 A-mount lens is in Stock too at BHphoto (Click here), Adorama (Click here) and for preorder at Amazon (Click here).

P.S.: Save up to $130 on Select Sony Cyber-shot Digital Cameras at Amazon (Click here).

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