So, here we have the new lens. Price, specs and preorder is already up at BHphoto (Click here).
This is the PRESS RELEASE:
SAN DIEGO, May 16, 2012 – From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony’s A-mount lens lineup.
Optimized for use with α A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.
“The new SAL55300 lens is a perfect complement to our acclaimed line of Alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos,” said Mike Kahn, director of the alpha business at Sony Electronics. “With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it’s a welcome addition to our alpha A-mount system.”
The new SAL55300 lens features a whisper-quiet Smooth Autofocus Motor (SAM) and an advanced optical design to get the best from the high-speed performance and high resolution sensors common to Sony’s A-mount camera lineup. Additionally, it contains an ED (Extra-Low Dispersion) glass element, commonly featured on premium Sony G Lens models, that reduces color aberrations, improves image quality and provides excellent contrast and corner-to-corner sharpness.
Pricing and Availability
The new SAL55300 A-mount interchangeable lens for A-mount cameras will be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
Not really a big deal but I have been told that Sony will officially announce the new DT 55-300mm f/4.5-5.6 lens within the next couple of hours. I asked my soruces if there would be “something else” and the answer was “no”. Anyway, don’t get sad. One month from now we will have ton of new cameras and lenses.
P.S.: RX100 beats Canon EOS-M for now at Amazon ranks
The Sony PRO website has a countdown running for a new Sony announcement tomorrow. Thanks to Cinescopohilia we already know there will be a new Sony PMW-200 XDCAM Camera. And as I told you this morning there is definitely no 36 Mpx SLT camera coming any time soon. But I am wondering if there is some kind of FX-700 related news coming out tomorrow. Let’s see tomorrow!
Meantime feel free to send me some bits of rumors about the A99, NEX-5F and the third mysterious camera I am hearing about right now for the first time! Contact me at email@example.com….Thanks!