Sony aims to enhance its profitability through initiatives such as adding new models to the ‘DSC-RX’ series, which created a market for high end compact digital cameras with large image sensores developed by Sony last year
Sales (Imaging Products & Solutions)decreased 10.4% year-on-year (a 26% decrease on a constant currency basis) to 173.6 billion yen (1,753 million U.S. dollars). This decrease was primarily due to a significant decrease in unit sales of video cameras and compact digital cameras reflecting a contraction of these markets, partially offset by the favorable impact of foreign exchange rates during the current quarter.
Outlook (Imaging Products & Solutions)The outlook for overall segment sales remains unchanged from the May forecast primarily due to the favorable impact of foreign exchange rates, offset by a downward revision in the annual unit sales forecasts of video cameras and digital cameras. The outlook for operating income also remains unchanged from the May forecast due to the favorable impact of foreign exchange rates and expected cost improvements, despite a downward revision in the forecast for unit sales. Sales are expected to increase and operating income is expected to improve significantly year-on-year.
I think the next camera release could push the Imaging Division earnings. There are plenty of new cameras to come within the next 6 months. NEX-FF, A-mount mirrorless, APS-C cameras, new RX cameras….quite a lot of things!