Today Sony made it clear once again that electronic viewfinders are the future while Nikon stated they are committed to optical viewfinders. A year ago I asked if users would prefer Sony to make camera with optical viewfinder or if they bet on the new electronic viewfinder “philosophy” from Sony. And the results were more on less on par. But one year ago we only had that not so good viewfinder technology from the A55 as reference and today we have that super high quality OLED technology from the A77/NEX-7. I am curious to see if you changed your mind and if in your opinion Sony is betting on the right horse:
In Stock status:
The only new NEX-7 I found is in Denmark and on sale on eBay (Click here).
The A77 is in Stock at Sony US (ships end of the month), Expanys USA (Click here), Expansys Canada (Click here), Expansys UK (Click here), Amazon Germany (Click here), Amazon Japan (Click here) and Amazon Cina (Click here).
Imaging Resource (Click here) interviewed Mr. Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics Inc.
- Sony clearly says that Optical Viewfinder DSRL are…dead: “It’s hard to imagine that 10 years from now, cameras will operate the way they did 60 years ago“. The future are mirrorless cameras!
- There is a tremendous demand for our NEX-5N and for the NEX-7: “and that cuts across the grain from what you would expect if the mirrorless segment was originally designed to attract that step-up point and shoot user who wasn’t ready for an SLR.”
- Thai flood and production status: “we’re looking forward to ramping up to meet the demand of our consumers in February and March.”
- Sony is clearly committed to Full Frame even if the vast majority of the market is APS-CI. It’s a big challenge to create a big size Translucent Mirror: “so it’s not for the faint of heart, but we’ll see.”
There is much more in the Interview but the general picture is easy to understand. Sony is working on a Fullframe SLT camera. But the main affords goes to the NEX system.
New battery grip for the NEX-7? NEX-7 in Stock in Canada and soon in UK (both body and kit version!!!).
For the (worldwide!) first time the NEX-7 with black 18-55mm kit lens is in Stock at Sony Canada (Click here). And also the body only is in Stock at Sony Canada (Click here). And in Europe both NEX-7 versions will be available within 10 days at Jessops UK (Click here). And in USA you can get a 300 mail in rebate on Epson printer when pre ordering the NEX-7 body at Adorama (Click here).
I just got a news saying that the Taiwanese company Ownuser (Click here) will soon announce a new battery grip for the NEX-7! It is a modular design that would also allow the use of LA-EA2 without obstruction. The same company already made battery grips for SLT and NEX cameras:
Click here to see the A33/A55 battery grip auctions on eBay.
Click here to see the NEX-5 battery grip auctions on eBay.
Full NEX-7 preorder search links:
Australia: Sony.au, Digitalrev, Amazon, Adorama, B&H, eBay.au
Austria: Amazon.at, Sony.at, eBay.at
Belgium: Sony.be, eBay.be
Canada: Sony.ca, B&H, Adorama, eBay.ca
China: Amazon.cn, Digitalrev, eBay
Denmark: Sony.dk, eBay
Finland: Sony.fi, eBay
France: Sony.fr, Amazon.fr, eBay.fr
Germany: Amazon.de, Sony.de, eBay.de
Hong Kong: Amazon, Digitalrev, B&H, Adorama, eBay
Ireland: Sony.ie, Amazon.uk, eBay.ie
Italy: Sony.it, Amazon.it, eBay.it
Japan: Amazon.jp, Rakuten, eBay
Netherlands: Sony.nl, eBay.nl
Norway: Sony.no, eBay
Poland: Sony.pl, Redcoon.pl, eBay
Singapore: Digitalrev, B&H, eBay
Spain: Sony.es, Amazon.es, Redcoon.es, eBay
Sweden: Sony.se, eBay
Switzerland: Sony.ch, Amazon.de, eBay.ch
United Kingdom: Amazon.co.uk, Warehouseexpress, eBay UK
USA: Amazon, B&H, Adorama, J&R, eBay