April 19, 2015
Posted in reviews

New Sony 30x camera hands-on roundup. And interesting Sony marketing forecast.


Image courtesy: ePhotozine

The new Sony 30x zoom compact cameras got a hands-on by many reviewers:
HX90V Hands-On Photos at ePhotozine, Amateur Photographer and Photographyblog.
WX500 Hands-On Photos at ePhotozine , Amateur Photographer and Photographyblog.

And the preorder ars up at:
Sony Cyber-shot DSC-HX90V for $428 at BHphoto (Click here) and Adorama (Click here).
Sony Cyber-shot DSC-WX500 Digital Camera for $328 at BHphoto (Click here) and Adorama (Click here).

The interetsing part is that I received a document disclosing why those 30x zoom cameras are important for Sony:


I am yet not sure but the graph is likely to show the market in Canada. Sony expects that 45% of the compact camera market will be “owned” by High Zoom cameras.

April 19, 2015
Posted in news

This week SAR readers photos selection.


Bildschirmfoto 2015-04-12 um 19.11.39
David Mathar on SonyAlphaForum.
Bavarian mornings
sony a99 + 135 1.8 za

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →

April 18, 2015
Posted in rumors

When a FAKE becomes so strong that it’s hard to make it go away.



I want to make it 100% clear again that the A-mount strategy image posted by a commenter on SAR is 100% FAKE. And when I say 100% I mean I have proof and know for certain without any single doubt that it’s fake. I tracked back the author of the comment and he has a long history of publishing false information for fun on SAR comment system. So there is no doubt he made it up to create some buzz.

While I quickly removed the image from the comment system other sites like Petapixel, Photorumors, Cameraegg and so on picked up that image from the comment system without to question the validity of the “leak” taken from an anonymous(!) comment. I want to stress again that I did NOT(!) post the image as a valid “rumor” inside my own article. I contacted those sites and asked them to remove or mark the image as fake.

The issue still is that the image spread all over the web. And as I learned from my class in mass communication once an information has been spread out and magnified it becomes truth for many even if you try to dismantle it.

I ask all SAR readers who see the image posted on other sites and forums to make it clear this is a fake. If you want link back to this post if someone is interest to read the story of that fake image.

To all A-mount owners:
Sony will launch new A-mount lenses and cameras in future. I am 100% sure of that :)


April 18, 2015
Posted in rumors

Very important Wikileaks update info! Roadmap is 100% true. A-mount document image is 100% fake.


In the comment system of SAR someone made a bit of fun and posted a FAKE image of an FAKE Sony document saying that A-mount would be discontinued in July. I want to stress that there is no such document on Wikileaks. This has been made up by that commenter! Dear A-mount followers don’t worry. That was really a bad joke by an anonymous poster :)

Some of you said, well, why on the contrary the roadmap should be true. Because it can be found as an attachment on one of the email of Wikileas-Sony. So this is 100% real :)

Please spread that info on forums and other sites. I saw that plenty of people picked up the news!

UPDATE: I removed the direct link to the email for privacy reason. Just trust me on this that the roadmap can be found there :)

UPDATE_2: A couple of reasons why I know this image is fake:
– the original author said would send me the mail with the file and he didn’t
– the original author posted a link to wikileaks that leads to a blank page
– th original author posted other fake info on SAR comments system
– the original author commented his own leak comment with multiple fake names to increase the attention ont he discussion
– there is no such document that can be found on wikileaks and I spent 7 hours to check all the files :)



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