Sony Electronics President & COO Neal Manowitz: You should expect future APS-C products coming

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Miquel Quiles interviewed Sony Electronics President & COO Neal Manowitz. Here are a couple of interesting points:

  • Our focus is on Full Frame where all the innovation is happening. The gap with medium format is small because of the constant evolution of FF sensors.
  • There are two big paths for innovation: The Sensor and the AI processing.
  • Sony truly believes in APS-C, but the supply chain issues really impacted the APS-C market. You should expect APS-C products coming out into the future.

 

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Just announced: New TTArtisan 50mm f/1.4 Tilt Lens!

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TTArtisan announced this new tilt lens you can buy on their worldwide store, Amazon US, Amazon DE, Amazon UK.

SonyAlphaBlog reviewed the lens and concluded:

The AstrHori is providing sharper images than the TTArtisan and suffer less from CA or flare issues but with TTArtisan you have more control on the tilt effect little bit better color and smoother background blur.
Depending on what is more important for you , you may prefer one or the other

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