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We noticed a price drop on Sony Distagon T* 24mm f/2.0. In US all major stores do offer a $100 instant saving (Click on store name to visit the product page):
Amazon, Adorama, BHphoto and eBay.

Those are the other current fullframe Zeiss lenses for Sony (Click on store name to check price and availability):
- Sony 16-35mm f/2.8 ZA Lens (Amazon / Adorama / BHphoto)
- Sony 24 -70mm f/2.8 Carl Zeiss Vario Sonnar T Zoom Lens (Amazon / Adorama / BHphoto)
- Sony 85mm f1.4 Carl Zeiss Planar T Coated Telephoto Lens (Amazon / Adorama / BHphoto)
- Sony 135mm f/1.8 Carl Zeiss Sonnar T Telephoto Lens (Amazon / Adorama / BHphoto)

According to two of our sources Sony should unveil the new Sony A850/900 firmware update by end of the next week. It’s Christmas time and Sony wants to push the full frame camera sales. Would be nice to see some price drops too
We only know that exposure compensation, AF performance will be improved. One source said also the image quality will have a major improvement (but that hasn’t be confirmed by other sources). We don’t know yet if also the A700 will get a firmware update. If you know something please contact me at sonyalpharumors@gmail.com. Thanks!

Click the direct shop links to check the Sony A850 price and availability at:
US -> Amazon, Adorama, BHphoto.
Europe -> AmazonDE, AmazonUK, AmazonFR, AmazonIT.

Click the direct shop links to check the Sony A900 price and availability at:
US -> Amazon, Adorama, BHphoto.
Europe -> AmazonDE, AmazonUK, AmazonFR.

P.S.: We expect the next Sony Fullframe camera to be announced late 2011/early 2012.

We are getting closer to Christmas and many US and Uk stores started the Black Friday deals. Every day you can find new deals and you might find something interesting for you (let’s hope to see some nice offer on Sony products). If you use those links to purchase something SonyAlphaRumor will get a small commission that helps me to pay monthly sever and mantainance costs. Thanks!

Amazon US: Black Firday deals
Adorama: Daily Deals
BHphoto: Holiday Offers 2010
Amazon UK: Black Friday
Amazon Deutschland: Winter Startverkauf
Amazon France: les Offres Éclair

P.S.: For our italian readers. Today Amazon opened Amazon.it (Click here)

Sony sees RED with PMW-F3 camera, we go hands-on with the $16k “indie” (Engadget)

Sony will show a 23.11 A 17.7Mpixel 120fps CMOS Image Sensor with 34.8Gb/s Readout at the IEEE International Solid-State Circuits Conference.

New Sony NEX-VG10 firmware update adds autofocus with Alpha lenses (Click here to download the firmware). A new test has been published by Focus Numerique.

Sony 50mm f/1.8 DT ( SAL-50F18 ) on Sony NEX (Photozone)

Sony A55 review at Pixinfo.

Sony NEX-5 review at Steve Digicams

New weekly japanese system camera sales ranking (BCNranking). Two NEX cameras into the top 10.

I received a few confirmations from other trusted sources about the NEX-7 announcement by early 2011. They confirm it will have a built-in Viewfinder and it will NOT have any in Body-stabilization. They also confirmed that the design is very close to the NEX-7 main competitor the Panasonic GH2 (Click here to see that camera design and specs).

We have a few unconfirmed specs from new sources. They are rated SR3 (which means there is a 50% chance they are correct):
- 16 megapixel sensor
- OLED EVF
- AVCHD recording

If you have some news to sahre about the NEX-7 contatc me at sonyalpharumors@gmail.com or use the contact form on the right sidebar. thanks!

P.S.: Those are the results of our NEX-7 poll:

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