April 26, 2012
Posted in rumors

(SR5) A37 and NEX-F3 with same 16 Megapixel sensor (and improved image quality).


Image of the current Sony A35

Maybe it’s just me but I am no big fan of the Megapixel race. So it’s good to hear from another of my trusted sources that Sony will use a 16 Megapixel sensor within the upcoming new A37 and NEX-F3. It is the same sensor of the current A35 and NEX-C3 but I have been told that there is anew BIONZ processor that improves the image quality. Let’s hope it’s true! That said the A37 will have a similar A35 design and same price of the current model. The NEX-F3 will be completely new and “innovative“.

Links to the current A35 and NEX-F3:
NEX-C3 at Amazon, B&H, Adorama, J&R, eBay
A35 at Amazon, B&H, Adorama, J&R, eBay

April 26, 2012
Posted in reviews

Two more NEX-FS700 videos!

I think Sony did a great work by releasing the new NEX-FS700. It is getting a lot of positive response on the web and from film makers (I am a film maker!). The video on top is made by Sony with the Sony NEX-FS700. And there is one more video at Studiodaily (Click here). While the camera is great what we are missing are dedicated video lenses with powerzoom, smooth aperture rings and so on. As long as these are missing it will be hard to jump on the E-mount camera :(

All I can say via my sources is that Sony knows that and that they are working on it :)

UPDATE: NEX-FS700 hands-on at Photographybay (Click here).

April 25, 2012
Posted in news

Sony A57 firmare update and new first impression review

If you own the A57 you can now update the firmware for SLT A57 at Sony UK (Click here). This utility updates the SLT-A57 firmware to version 1.02 , and provides the following benefits:

  1. Improved performance of AF in Continuous Advance Priority AE Mode (both Tele-zoom 12fps and10fps) under some specific conditions.

Digitalcamerainfo (Click here) posted the A57 first impression review: “In our time with the camera, though, we were seriously impressed by the A57’s sheer speed. It’s something we’ve come to expect from Sony’s line of SLT interchangeable lens cameras, but you never really get tired of hearing that shutter click more than 10 times every second. That the camera also continuously focuses during shooting (with moderate success) only enhances the feat.

The camera itself is already in Stock at Amazon (Click here), BHphoto (Click here) and in Europa at Amazon UK (Click here), Amazon Germany (Click here) and Amazon France (Click here).

April 25, 2012
Posted in rumors

(SR5) NEX and Alpha camera and lens announcement in mid May!

According to top sources Sony will have a new product announcement in mid May! There will be a new NEX-F3 (which I have been told is a great camera), a new A37, and two new zoom lenses (one for Alpha and one for NEX). I am particularly curious about that NEX-F3 that I have been told could become a real hotseller. Very small and sexy and a top image quality. Can’t wait to see it!

For those of you (that like me) are waiting for Full Frame news there will be no official Sony info. What Sony is doing is sharing some “unofficial” news with top photographers, dealers and journalists. And I hope reliable specs about the final A99 will spread through the web soon!

Stay tuned on SAR!

April 24, 2012
Posted in deals

The new $12.999 500mm lens in Stock :)

The super new 500mm f/4.0 $12.999 lens is right now in Stock for the very first time at BHphoto (Click here). I know you were waiting for that moment for a long time now! :)   Don’t worry, the next two lenses that Sony will announce within the next couple of weeks will be way cheaper! :)

Other US deals:
$100 off on selected lenses at Amazon (ending April 28).
Seven 50mm f/1.8 lenses in Stock at Amazon (Click here).
More than ten refurbished 16mm pancakes are for sale at Sonystore eBay (Click here).
More than ten refurbished VG-10 are for sale at Sonystore eBay (Click here).

Interesting note:
While the NEX-7 is the most sold mirrorless camera of the moment the 55-210mm is the most sold lens of the moment (Click here to see the ranking). I am surprised!

Thanks K.WiIl

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