April 11, 2014
Posted in deals

Reminder: Preorder the superb Sigma 50mm A-mount lens now! At BH or Adorama.


The lens on preorder at BHphoto (Click here)

Hot remindeR: The superb brand new Sigma 50mm f/1.4 ART A-mount lens is now available for preorder at BHphoto (Click here) and Adorama (Click here). It costs a quarter of the Zeiss Otus and is 95% as good as the Zeiss! You can see some image samples on that BHphoto page (Click here), ThePhoBlographer (Click here) and Lcap (Click here). Again, this is a must have lens for A and E-mount camera owners. Preorders are taken from worldwide(!) at BHphoto (Click here) and Adorama (Click here).

Extra note: Also the new Tamron 16-300mm can be preordered starting from today at Adorama (Click here).

This is the official Sigma press release:

Sigma Corporation is pleased to release the new SIGMA 50mm F1.4 DG HSM, the large aperture, standard prime lens from our “Art” line.In 2008, Sigma released a large diameter standard lens designed for digital SLRs, “SIGMA 50mm F1.4 EX DG HSM”. At that time, products for film cameras were prevalent, yet we spent enormous effort to set a new benchmark for the 50mm lens that optimizes the characteristics of digital cameras, such as compensating peripheral brightness, controlling the point images in the corners, and improving the image drawing, not only around the focusing point, but also other areas in the image.
In recent years, as the DSLR evolves, development of image sensors for higher pixel size has created the photographers’ desire for the lenses with superior performance. In 2012, Sigma has announced the “Art” line that achieves unsurpassed expressive performance to fulfill the higher requirement of photographers. The first lens from the “Art” line “SIGMA 35mm F1.4 DG HSM [A 012]” sought for uncompromising performance, and it resulted in great reviews as well as a lot of awards from all over the world. Based on the accumulated wisdom and know-how to establish the standard for our “Art” line series, we are proud to announce the development of the new high performance standard lens with a large diameter for this new era of superb image quality.

SIGMA 50mm F1.4 DG HSM F/CANON fittings are scheduled to start the shipment towards the end of this month.
Launching date of Sigma, Sony and Nikon mount is not determined yet.
Corresponding AF Mounts: SIGMA, Canon, Sony and Nikon
Accessory: Case, Petal-Type Hood (LH830-02) supplied.


Again: Preorders at BHphoto (Click here) and Adorama (Click here).

April 11, 2014
Posted in reviews

New official Sony A7s Low Light test: Now you can record what couldn’t be recorded before!


The video on top has just been posted on Sony’s Youtube channel. And I bet that after you saw this you will shout…WOW!!! Now you can take images where you couldn’t record them before! I think the A7s (now listed at Amazon) could become a new sort of drug. Once you take it you will never get back. The High ISO performance of the camera not only allows you to see where you didn’t se before. You can also have very short shutter timing at medium low light conditions (and that’s probably the biggest plus for photographers).

Damn, now I want to get the A7s too! Sony, if you read me…can you send me one for free? :)

Note: In Switzerland (Internet.ch) you can preorder the A7s for a much lower price than the one published by WexUK (Click here). The A7s is listed at Amazon (Click here), Digitalrev (Click here) and BHphoto (Click here) but with no price or preorder option.

A7s sites in different languages at Sony US, DE, UK, ES, FR, IT, NL, SE, FI, PL.

April 11, 2014
Posted in rumors

More info about the new 28-135mm f/4.0 FE powerzoom and A7s XLR kit.


The image on top shows you the new 28-135mm f/4.0 FE Powerzoom lens on the new A7s. You can here some more interesting tidbits about the lens from minute 6:00 of that video:

Both the Powerzoom and XLR mic kit are marked “under development”. Therefore no price and availability info have been released.

April 11, 2014
Posted in deals

A must have: Sigma 50mm ART A-mount lens now available for preorder at BHphoto!!!!!


Don’t think…buy! This is the lens that matches the Zeiss Otus performance for a quarter of the price! And now you can preorder it for Sony A-mount at BHphoto (Click here). It’s the worldwide first preorder option! For non US readers: BH ships worldwide and calculates import tax for you. let me know if you find more stores accepting preorders on this lens! Also E-mount camera owners should consider buying this lens. It’s the best you can get!

April 10, 2014
Posted in rumors

Other rumors: Pentax Z with Sony sensor. Fuji Full Frame lenses will fit FE mount.


Let’s catch up with rumors that in some kind involve Sony:

1) Pentax launched a teaser for their new Pentax Z medium format camera. Wanna bet it uses the new Sony CMOS medium format sensor? :)

2) Fuji will release a Full Frame system camera in 2015 (via MirrorlessRumors). I heard that flange distance will not be as short as the E-mount. It means their FF lenses will fit on E-mount via adapter. Could be great to sue Fuji lenses on our A7 and future A9 cameras!


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