July 3, 2012
Posted in news

Olympus “confesses” that it now using Sony sensors too!


The E-M5 sensor…from Sony!

Back in February Olympus announced the popular Olympus E-M5 camera. They didn’t unveil the sensor manufacturer that they said was not Panasonic. Yesterday Olympus President Hiroyuki Sasa “confessed” that the sensor has been made by Sony (Source: Yahoo Japan).

So after Nikon (for example the D800), Pentax (K-5) and Ricoh (See some GXR modules) we now have Olympus on board. Sony is far away from becoming the DSLR and Mirrorless camera market leader but they are now close to dominate the global sensor market!

July 2, 2012
Posted in rumors

Schneider denies involvement in NEX lens development…

Image on top: Schneider Tilt-Shift-Lenses for Sony Alpha Mount

For the record. Schneider officially stated tat there is no plan to make any NEX lens (for now). To bad, there are so many good Schneider lenses I would like to see in an E-mount version!

July 2, 2012
Posted in news

Ken Rockwell “attacks” Sony (RX100 coming mid July)

RX100 rules the rankings and shipping in two weeks:
BHphoto (Click here) finally reported a shipping date for the new Sony RX100. Ant the RX100 remains the most sold overall(!) digital camera at Amazon US (click here to see the ranking).

That said I have to report something interesting about the sensor size definition:
Like him or not his blog is many times more popular than SAR. And on his website (Click here and scroll down) he just launched a heavy Sony attack he launched on he website. He writes about the RX100: “Sony is deceptive when claiming a “1 inch” sensor. Its image area is only 8.8 x 13.2 millimeters (0.34″ x 0.52″), so where is the FTC when you need them to stop this baloney?
Let’s start with the naked truth, he is certainly RIGHT by saying that it’s not exactly an 1 inch sensor. But there are a few things he didn’t mention.

1) First, the sensor of the RX100 has the same size of that of the Nikon 1 and I found it weird that he didn’t attack Nikon before. Nikon itself also says it’s a 1 inch sensor (press release here at dpreview) and on Ken’s Nikon 1 preview he didn’t deserve Nikon the same critic. Maybe I missed it to find it or he forgot to mention it.

2) Wikipedia reports that “Sensor formats of digital cameras are mostly expressed in the non-standardized “inch” system as approximately 1.5 times the length of the diagonal of the sensor“. And David Pogue of the New York Times states that “the actual sensor size is much smaller than what the camera companies publish – about one-third smaller.
In short…EVERYONE is cheating :)

This is just to say that Ken is right when saying that there is a need for a clear standard, but it’s pretty unfair to attack Sony on that matter when actually everybody (Nikon, Canon and others) do the same. Please do not transform this in a pro or against KEN debate. My only intention was to make it clear for you how this sensor size definition actually works.

RX100 Preorders at Amazon USAdoramaBHphoto, Amazon GermanyAmazon France and Jessops.

July 2, 2012
Posted in rumors

Rumor roundup (NEX-9, A88 and A99, new Alpha Lenses)

It has been a busy week so I am going to make a sum of the latest rumors while I am preparing the launch of the new ones :)

1) No other SLT APS-C model in 2012:
Some speculated that there might be a room for an OVF APS-C model. Sorry to kill your dreams…there is no such a model!

2) Two FF SLT cameras coming within 12 months
I am 99% sure there will be a new SLT FF camera in late August/ September and another higher end model in 2013. I am not so sure about the name of the cameras, unreliable rumors for now say that one is the A88 and the other one the A99 (info not coming via my sources!).

3) New 55-300mm, new 300mm and new 50mm f/1.4 and f/1.2 Alpha lenses coming.
A Sony database leak confirmed that there will be a new 55-300mm and 300mm lens (now discontinued). Rumors floating around the web suggests two new 50mm primes will be launched.

4) A High end NEX?
This is really a wild rumor but some “voices” say that Sony is already working on an updated NEX-7 camera. Could be launched a while after the NEX-5F launch?

That’s it for now! Now let’s see what this week will bring to us!


July 1, 2012
Posted in reviews

Sony TidBits (F3, RX100, NEX-7 and so on…)

NEX-F3 review by Digitalrev

Time for a short roundup! Here we are:

A nice 500mm lens borthday cake at ecpz. NEX-7 with Sigma 30mm lens at itmedia. If you speak korean or just like to watch graphs and images check out the RX100 review at SLRclub. Sony NEX-5n HDR in San Francisco by Kerry Garrison. FS700 field report at EosHD.

P.S:: I collected all the work you sent me the past weeks. Will make a post this week!

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