February 20, 2015
Posted in news

Sony Tidbits…


Sony α7 II (A7 II) 5-Axis Stabilization demo

Voigtländer 40mm Nokton f1.4 tested on the A7II at SonyAlphaForum.
My personal review on the Zeiss Loxia 2/35 and 2/50 on the Sony A7 (Stockografie).
Sony RX100III Field Report (Hikinginfinland).
A little 85mm comparison: Minolta 1.7/85, 2/85 and others (SonyAlphaForum).
Paris monuments and people : beautiful winter 2015 (Traveljournalist).
A Sony A7 camera spotted at the Grammy Award.
Special Sony QX iphone case (Ascii Japan).
Sony A7 with only Nikon F-mount Lenses? (SonyAlphaForum).
8 Valentine’s Day Dates for the Photographer in Your Life (ilovehatephoto).

Hikari:I have a website where I interview actors, directors, & athletes. I’m not sure if you would be interested in this type of news but I just shot & edited an interview with actor Thomas Jane (“The Punisher”, “”Deep Blue Sea”, “Boogie Nights”, “61*” & HBO’s “Hung”). The main camera used in the shoot was the RX100M3 in XAVC-S codec (1080p 24fps 50mb/sec) & the side angle was shot with the a99 Zeiss 24-70mm (AVCHD 1080p 24fps 24mb/sec), & edited & rendered in Sony Vegas Pro 13 in the XAVC 1080p 24fps setting. I have worked very closely with Sony Alpha Cameras & even longer with Sony Creative Software. The footages were shot extremely flat then color graded in Genarts Sapphire 8 Film Style (main camera) & the side camera graded in BCC9 Film Process (the camera on me was a Nikon D5200 which I have since got rid of. The flat profile produced colors that were completely different from the Sony cameras & sometimes flickered with the LED lights).

Elmar:I am a photographer and im using Sony cameras A7 / 7s / 7r / 7MII and Nex-7 my focus is underwater photography as well as landscape, events, sports, and so on. I m using Nauticam underwater housing, inon strobes, ports and more equipment from Nauticam. All fotos taken with cameras from above: http://www.blueworldpixel.com/

Amadeusz:Here’s a short from me – shot in 4K Prores on A7s and Atomos Shogun: https://www.youtube.com/watch?v=qpUOTCOU7do

February 19, 2015
Posted in deals, reviews

Big savings on Tamron A and E-mount lenses. And new A7II with 150-600mm lens test by LL.

Bildschirmfoto 2015-02-19 um 12.45.21

I have found plenty of Tamron lens deals including on the majestic Tamron 150-600mm lens. And that lens also  just got “Antarctica” tested on the new A7II 5 axis stabilized camera at Luminous Landscape:

The on-sensor phase detection AF of the A7 MKII and the system’s focus tracking capability allowed for capturing these completely unpredictable penguins as they jumped from the water. Their position can’t really be anticipated and their time above water is faster that ones ability to anticipate.Virtually every frame out of hundreds shot showed excellent lock-on and tracking. I frankly don’t think that I have ever used a long zoom lens / camera combo that could have done better.

That’s really great to hear! So let’s jump now to the Tamron deal offered by Trusted Store Prodigital which ships them all for free in USA/Canada:
$80 off on the SP 150-600mm f/5-6.3 Di USD (Click here).
$130 off on the SP 70-300mm (Click here).
$100 off on the new SP 70-200mm f/2.8 (Click here).
$95 off on the 18-270mm PZD Di-II (Click here).
$180 off on the 18-200mm Di III VC E-mount lens (Click here).
$189 off on the AF 90mm f/2.8 Di SP (Click here).
$130 off on the 28-75mm F2.8 XR Di LD (Click here).
$100 off on the 24-70mm f/2.8 Di USD (Click here).

And these are refurbished and demo Tamron lenses:
$50 off on the REFURBISHED 18-200mm XR (Click here).
$135 off on the DEMO 18-270mm PZD Di-II (Click here).
$210 off on the REFURBISHED 90mm f/2.8 Di SP (Click here).
115 off on the REFURBISHED 18-270mm PZD Di-II (Click here).

February 19, 2015
Posted in news, top_header

Sony publishes the Mid-Term Strategy plan. Focus on High Value Mirrorless cameras!


The Mirrorless strategy slide posted back in late 2014.

Sony released their Mid-Term Corporate Strategy for FY2015 – FY2017 (Full press text here: sony.net/SonyInfo/News/Press/201502/15-017E/index.html). Here are some of the key info:

1) Overall it looks very good for Sony. They target for consolidated operating profit of more than 500 billion yen for the Sony Group in FY201.

2) Focus on High Value mirrorless cameras. The actual words used by Sony are: “While Sony does not anticipate overall market growth in these areas, the Company will target certain areas within each market that are unlikely to experience commoditization by continuing to offer new, high value-added products such as its advanced mirrorless single-lens reflex cameras and high-resolution audio products.

3) Customer attention: “Sony will seek to reinforce its deployment of “recurring-revenue business models…also for interchangeable lenses and accessories within the Digital Imaging business.” Recurring revenue models provide a way to reach out to customers more frequently and build a more loyal customer base.

There is no other info in their report about particular products. But it’s also important to underline that their Imaging Sensor sales are booming and Sony plans to invest more resources in research and production. We should all benefit from that strategy too because it means Sony will lead the digital system camera sensor market too.

Thanks Dicahub for sharing the news.

February 19, 2015
Posted in news

Adobe Lightroom 6 gets leaked. Will ship on March 6.


Lightroom 6 will ship on March 6. The French store fnac.com leaked all info about the new LR6:

  • Windows Compatibility: Windows 7, 8, 8.1
  • Mac OS Compatibility: Mac OS X v10.8, v10.9 or v10.10
  • Designed for both amateur photographers and professionals
  • Merge to HDR
  • Fusion panoramas
  • Performance gains
  • Facial recognition
  • Sophisticated video slideshows
  • Optimized web galleries
  • Filter brush

found via CanonWatch.com.

February 19, 2015
Posted in news

Image of the Tamron SP 15-30mm F/2.8 Di VC USD split in half.


Image courtesy: DC.watch.

Usually you don’t see how a lens is made “inside”. But at CP+ Tamron is showing the new SP 15-30mm lens cut in half. There is also a full review at Photoreview:

Outdoor photographers will welcome the moisture-resistant construction of this lens as well as the fluorine coating on the front element that repels water and dirt and makes it easy to keep clean. Architectural photographers will find relatively low distortion produced by this lens valuable for shooting exteriors and interiors. 
In summary: Photographers looking for a fast, wide-angle zoom lens will find this lens represents excellent value for money. 

The A-mount lens can be ordered at BHphoto (Click here) and at Adorama (Click here).

February 18, 2015
Posted in deals

Rokinon 50mm f/1.4 now in Stock!


Bildschirmfoto 2015-02-18 um 08.05.07

The cheap and still high quality Rokinon 50mm f/1.4 A-mount lens is in Stock at BHphoto (Click here). And shipping soon is also the E-mount version at BHphoto (Click here).

Deals listed at Amazon US:
1) Save Big on Select Sony RX Series Cameras with a Qualifying Trade-in (Click here).
2) Free Premium Jacket Case with the RX100m3 (Click here).
3) Free case with the A7,A7s,A7r cameras (Click here).
4) Up to $200 off on A5000/A5100/A6000 double lens kits (Click here).

Sony US deal reminder:
Sony A7r cameras for $1,669 on eBay (Click here).
Save $200 on the grey imported but with full 3 year US warranty coming 55mm FE lens sold at GetDigital on eBay US (Click here)
Open Box Sony A7 for $1,150 at Samys eBay (Click here).

February 18, 2015
Posted in news, rumors

Sony says they will update many A-mount lenses. And they know internal 4K recording is highly requested.


The Japanese site Mapcamera interviewed Sony. The interview is in Japanese but our SAR readers Kuonji and Chaika translated some of the key info for us (Thanks!):

1) Currently, Sony has no plan to implement 4K internal recording on the A7s. However they recognize there is a huge request to get this feature in future cameras.
2) Sony is planning for making a new mark II A-mount lenses to replace old popular lenses i.e. 70-300, 24-70, 16-35. More to come in the future
3) Sony is still quite young in terms of mirrorless market, they think of themselves as a challenger, but because they are a challenger, they believe they can do a lot of innovative stuff.

Sony also said they cannot share any details about when the new FE lenses will be released.


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