March 6, 2013
Posted in news

New Thanko 25mm f/1.4 Toy Lens.


Tonight the Japanese company Thanko (Click here) announced a new 25mm f/1.4 Toy lens with E-mount. With a Toy Lens you get a kind of blurry effects on your pictures. The lens price is 5,480 yen (45 Euro or $60).


  • Dimensions: 54 x 55 x 90mm
  • Weight: 120g
  • Focal length: 25mm
  • Greatest aperture ratio: 1:1.4
  • Focus: Manual


This is not the first toy lens for the NEX system. SLR Magic offers the SLR Magic Toy Lens 28mm Bokehmorphic lens (here on eBay).

P.S. Current SLRmagic lenses for the E-mount system:
SLR Magic 35mm f/1.7 MC (here on eBay).
SLR Magic Toy Lens 28mm Bokehmorphic lens (here on eBay).
SLR Magic HyperPrime 50mm f/0.95 (here on eBay).
SLR Magic 28mm f/2.8 lens (here on eBay).

March 5, 2013
Posted in news

Nikon Coolpix A vs the future Sony RX10.


The Sony RX series became quite popular thanks to the superbly made RX100 and RX1. And of course we can expect Sony to release an RX10 APS-C sensor camera this year. But while the RX100 and the RX1 have no competition to fear the RX10 will play in a busy and growing segment. Today Nikon announced the “Nikon Coolpix A“. An APS-C compact camera with fixed 28mmf /2.8 lens. I am not impressed by the use of a slow lens but more about the tiny size of the camera. it’s much smaller than the Fuji X100s and Pentax MX-1.

There are so many ways Sony could do the RX10. I just hope they will use a faster lens than the Nikon, a hybrid viewfinder like the Fuji and the price of the Pentax…yeah I know I am dreaming. I am pretty sure there will no built-in viewfinder!

Nikon price and specs at Amazon, Adorama and BHphoto.

RX series price and specs check:
RX100 at Amazon, B&H, Adorama, eBay
RX1 at Amazon, B&H, Adorama, eBay

March 5, 2013
Posted in rumors

(SR5) NEX-9 will be more expensive than the RX1. What is your opinion?

I am talking a lot with my trusted sources about the future Full Frame NEX camera. The camera could be named NEX-9 and the sensor is likely going to be a new Full Frame 24 MP sensor. And it will be mroe expensve than the current RX1! There are mainly two challenges Sony is facing during the development:

1) The technical  challenge:
Sony aims to create a High End Professional system that can match and if possible surpass the performance of PRO DSLR.
2) Marketing – price challenge:
The NEX-9 body only will be more expensive than the RX1. Price range should be in between $3,000 and $4,000. And lenses will be also very expensive!

Sony managers think that the point 1) has been solved with the work done by the engineer’s. What Sony managers are discussing now if there is a large enough market for the NEX-9. They see that Canon (6D) and Nikon (D600) released FF DSLR cameras for less than $2,000 and a NEX-9 may will have a hard time to justify their price compared to those. I have been expressly asked by my sources to ask you SonyAlphaRumors readers to share your opinions. And while I am absolutely not an expert I will do the first step by sharing mine:

1) First of all, Sony should not compare Apple and Oranges. A DSLR system is inherently different than a Mirrorless system. So stop comparing it with DSLR.

2) Market isn’t rational. Most of you know Henry Ford’s famous sentence: “If I had asked people what they wanted, they would have said faster horses“. So please don’t waste your time in analysis of the current market, because there isn’t a market to analyze yet :)

3) To take good pictures you just need a $100 compact camera. So if you ask me…”I don’t need the NEX-FF, nevertheless I want it and I will buy it“!I will buy it if it catch my emotions, if it’s kept simple and clean and if I can have a more “pure” photographic experience. Do we need a nice looking car? Nope, Do we need a nice looking Jacket no. But we are emotional animals not rational robots :)

4) In my eyes the A-mount FF system didn’t archive to become a serious challenger in the pro market. The E-mount Full Frame may be the first serious chance they have to get into the market. Make it backwards compatible with the current E-mount lenses (crop mode), make electronic adapters for Canon and Nikon lenses, create a system that is open and unique.

I could write for hours, but It’s time to read your opinion and probably you have better arguments than me!

But first of all a voting. Imagine Sony puts the right tech and the right features on the NEX-9. Imagine that there will be some nice lenses (including Zeiss) priced between $1,500 and $2,000…

Would you consider to buy a NEX-9 FF camera priced at $3,000-$,4000?

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March 4, 2013
Posted in news

Sony doesn’t care about RED and ships out the F55 and F5!

As you know two weeks ago RED told Sony that they have to stop the further sale of the Sony’s F65, F55 and F5 cameras and have them destroyed…yes they literally the word “destroyed“. Sony finally answered RED and said: “Sony has now had an opportunity to study Red’s complaint and the asserted patents, and categorically denies Red’s allegations. Sony intends to defend itself vigorously in the Red lawsuit. Sony looks forward to prevailing in court, thus vindicating the Sony engineers who developed Sony’s quality digital cinema cameras.” (Source: Filmmakermagazine).

And at the same time the first batch of the new F55 (here at BH) and the F5 (here at BH) shipped out. And there is even a new firmware update (1.03). Just to say how relaxed Sony is about this RED danger :)

USA Deal reminder:
Sigma lens:
Sigma launched a series of new rebates on their A-mount lenses at BHphoto (Click here). The same deal is advertised on Amazon Gold Box page too (Click here). But for some weird reason their link doesn’t seem to work!
NEX-6 superkit deals:
There is a super “Ultimate Bundle” deal for $919 at Beachcamera (official Sony reseller) and BuyDig (via eBay).
A57 beats the rest:
Curious but the “old” A57 is selling better than the new A58 accoridng to the Amazon ranking (Click here).

March 4, 2013
Posted in rumors

(SR3) Zeiss to launch the three new primes along the new NEX-7n?

In about one month Sony will have a new product announcement date. They will release new camcorder and likely a new NEX-7n too. The rumored 85mm f/1.8 lens is scheduled for a release in the second half of the year.  So will there be no new lens along the NEX-7n announcement?
According to one source Zeiss may launch the three new prime lenses for E-mount in April! As you know these lenses are the  12mm f/2.8, 32mm f/1.8 and 50mm f/2.8 lens. All with full electronic aperture control and autofocus. The lenses cover the APS-C sensor only and will not cover the Full Frame sensor area of the future Full Frame NEX. But they will of course work on it in crop mode (like it is on the VG900).

Price for each lens will vary between $1000 and $1400.

One more thing: Tomorrow I will post an important post about the future Full Frame NEX system. I have been asked by different sources to ask you about the price and marketing strategy of the camera. And we want to hear your opinion on that.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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