August 2, 2013
Posted in deals

Price drop on the A99. Now sells for $2522 at OverStock.


I told you that there would be a 10-15% price drop on the A99 this summer. And now we have them:
1) The camera sells for $2522 at (Click here).
2) a99 SLT has finally been listed at the Sony Rewards website (Click here).  It is available for 279,99 points which would be around US $ 2500.00

Drop me a message if you find more price drops in Europe too. Thanks!

August 2, 2013
Posted in rumors

(SR3) Sony announcement on August 13-14?


Image on top: The current Sony NEX-5R
Two new sources just reported that the new NEX-5T will be announced around August 13-14. If you expect some NEX-FF and A-mount news you will have to wait till September. I don’t know yet what else could be announced along the NEX-5T. As you know we posted rumors about the DSLR shaped E-mount camera, the 55-150mm f/2.8 lens and NEX-7 successor. Let’s hope for the best!

Store links to price drop on the current NEX-5r model: Amazon, B&H, Adorama, eBay.

August 1, 2013
Posted in rumors

UPDATED: Et Voilà! First picture of the Sigma 24-70mm f/2.0 Full Frame lens?


CanonWatch just posted the first picture of what could be the Sigma 24-70 f/2 DG OS HSM Full Frame Lens. This lens will hit the market in 2014 and cost less than Canon, Nikon or Sony’s 24-70mm f/2.8 lenses! After the great 18-35mm f/1.8 APS-C lens Sigma is once again ready to proof the world that the impossible is possible!

P.S.: Sigma 18-35mm f/1.8 A-mount lens will ship any day now at Amazon (Click here), BHphoto (Click here) and Adorama (Click here).

[via fotospekter via megapixel]

August 1, 2013
Posted in news, rumors

Sony says it will add new RX models! (Sony Q1 financial report)

Sony just released their Q1 financial report (download the pdf). Before to jump to the pure financial analysis there is an interesting new info. Sony writes:
Sony aims to enhance its profitability through initiatives such as adding new models to the ‘DSC-RX’ series, which created a market for high end compact digital cameras with large image sensores developed by Sony last year
Indeed the RX100MII is selling fine in US (Amazon ranking here). And regarding the future RX models…I will soon post a rumor about a new RX FF camera. Stay tuned on SAR!
Now back to the financial analysys. There is a good and a bad news to report. First the good news. There is a small overall profit of $35 million. Finally Sony is writing Black numbers. The small bad news is that Imaging Division earnings dropped by 10% mainly because of “significant decrease in unit sales of video cameras and compact digital cameras“. Here is the full info regarding the Imaging Division:
Sales (Imaging Products & Solutions)
decreased 10.4% year-on-year (a 26% decrease on a constant currency basis) to 173.6 billion yen (1,753 million U.S. dollars). This decrease was primarily due to a significant decrease in unit sales of video cameras and compact digital cameras reflecting a contraction of these markets, partially offset by the favorable impact of foreign exchange rates during the current quarter.
Outlook (Imaging Products & Solutions)
The outlook for overall segment sales remains unchanged from the May forecast primarily due to the favorable impact of foreign exchange rates, offset by a downward revision in the annual unit sales forecasts of video cameras and digital cameras. The outlook for operating income also remains unchanged from the May forecast due to the favorable impact of foreign exchange rates and expected cost improvements, despite a downward revision in the forecast for unit sales. Sales are expected to increase and operating income is expected to improve significantly year-on-year.

I think the next camera release could push the Imaging Division earnings. There are plenty of new cameras to come within the next 6 months. NEX-FF, A-mount mirrorless, APS-C cameras, new RX cameras….quite a lot of things!

July 31, 2013
Posted in reviews

Preparing for the NEX-FF. Let me know how third party lenses work on the VG900!


If there is really a NEX-FF coming…and with in body IS than this is great news for all third party Full Frame lens owners. But I understand there is a big concern about the image quality that you can achieve with these lenses on a Full Frame E-mount camera. I am sure the NEX-FF camera will handle this better than the VG900 does. But I would be interested to see some VG900 + Leica M Lenses, Voigtlander M lenses, Canon FD lenses, Zeiss ZM lenses and more thrid party lens tests… Please share the links to test you wdid or found on the web!

To share the link comment this post or send me an email at Thanks!


By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

What are Cookies?
A cookie is a small file of letters and numbers that is stored in a temporary location on your computer to allow our website to distinguish you from other users of the website. If you don't want to accept cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but at the bottom of this page you can see how to disable cookies. Please note that cookies can't harm your computer. We don't store personally identifiable information in the cookies, but we do use encrypted information gathered from them to help provide you with a good experience when you browse our website and also allow us to improve our site. You can watch a simple video from Google to find more information about cookies.

Cookies used by our Website
The Sonyalpharumors website,, uses the following cookies for the collection of website usage statistics and to ensure that we can . These are anonymous and temporary. By using our website, you agree that we may place these types of cookies on your device.
Read how Google uses data when you use our partners' sites or apps:
Google Analytics Cookie Usage on Websites: Addthis cookies:
Disqus cookies:
Vimeo cookies:
Youtube cookies:

Disabling/Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. Please note however that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. For information about how to disable cookies in your browser please visit the About Cookies website.


Share News and Rumors

Click on the Share button below to write the message! Name and email are NOT required so you can stay anonymous. Also the IP-address will not be submitted to us. Use Imageshack to share pictures (anonymously).

Your name (not required)

Email (not required)