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March 23, 2012
Posted in deals

Five Sony NEX-7 kits in Stock at Amazon (Update: Sold out!)


Hurry! Five NEX-7 kits are in Stock and shipping by Amazon itself (Click here). More NEX-7 search links here: Amazon, B&H, Adorama, J&R, eBay.

UPDATE: After 7 minutes only all five cameras were sold out :(

March 23, 2012
Posted in news

Pressures to change my domain name :(

I really don’t know how I should talk about the following issue. I can’t go into any details because I don’t want to have any troubles with anyone. All I can tell you is that some “superior forces” are trying to make the life on that website harder. They really don’t understand (as our readers do) how valuable this website can be for them. It’s going on since a while and it is a very tuff battle. One day I may will tell you everything but I can’t do it right now.

That’s why I will be probably forced to change the domain name by dropping the word “Sony”. That will make keeping the website alive much easier. My question to you is the following:

What domain name would you like?

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If you have other domain name suggestions please send me an email to (and please check if the domain name is available).

P.S.: Hope one day the “superior forces” will understand that Internet is changing the world and you should learn to live with that idea or at least try to contact me directly instead of playing some “not so nice game“.



March 22, 2012
Posted in reviews

First 500mm f/4.0 review at

The German Heise website (Click here for the english google translation) is the first website posting image samples and a short review of the Super Quality and most expensive Alpha mount lense ever made. The reviewer says the lens is “impressive” but suggests you to borrow the lens when you really need it instead of buying it. The lens cost $13000 at BHphoto (Click here). For us “poor” people go for the Sigma 500mm f/4.5 EX APO (Click here) which costs $5000 only! :)

Oh, and read this: Photographer uses red-dot gunsight as AF assist (Cnet US).

March 22, 2012
Posted in rumors

(SR2) First specs about the A1S square sensor…

One of the sources that told me about the SLT camera prototype with square sensor send me some info. Please be aware that this is a camera prototype and that there is no way to be sure yet that it is coming for real.

1) 37 Megapixel
2) 36mm x 36mm square sensor
3) Works with all current Alpha mount lenses
4) It is the biggest camera to date (beats the Sony A900 in terms of size)
5) The SLT technology permits the camera to be smaller than it would have been with the classical mirror box and optical viewfinder technology
6) New generation of square electronic viewfinder
7) 3×3 inch OLED display

The 36mm square format allows you to choose between different formats on the fly or in post production.

P.S.: Kodak once made a digital back with square sensor. The Kodak DCS Pro Back 645 (here on eBay).

SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

March 21, 2012
Posted in news

Plenty of new NEX-7 accessories (wood grip, Nauticam viewfinder and more).

The last days I got multiple links about new Sony NEX-7 accessories. Many readers already own the NEX-7 so this might will interest you:

ReWo cage for NEX 7 at EosHD (Click here). A new custody at (Click here). A new enhanced Viewfinder for the Nauticam case (Click here). And a very crazy handmade wood grip made by a Chinese guy (Xitek forum). The NEX-7 popularity will very likely broaden the offer of accessories. Feel free to send me a notice of whatever curious new stuff comes out!

P.S.: The NEX-7 still is on top of the rankings at Amazon US (place 1), Amazon Germany (place 1), Amazon France (place 3) and Amazon UK (place 4).

Shop links: Amazon, B&H, Adorama, J&R, eBay.

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