November 12, 2014
Posted in reviews

New E-mount lens reviews at Photozone (Touit 12mm and 32mm) and DSLRmagazine (Loxia 50mm).


Image courtesy: Photozone


Zeiss Touit 12mm at Photozone:

Ultra-wide angle lenses are never really perfect. However, within its scope the Zeiss Touit 12mm f/2.8 delivers decent results. The center quality is great and the border and corner quality are good to very good at mainstream settings. The low lateral CAs contribute to the high sharpness perception. The distortions are fine at 2% – this is a normal value for such a prime lens and lower than on most conventional zoom lenses for sure. However, the vignetting is very high especially at max. aperture.

Photozone also reviewed the 32mm Zeiss Touit and writes:

The Zeiss Touit 32mm f/1.8 didn’t really convince us – at least on the NEX 7. The image center is sharp straight from the max. aperture and even stunning when stopping down. However, the borders aren’t all that hot at large apertures although at least very decent beyond f/4. Lateral CAs may be just visible without being disturbing. Distortions are usually auto-corrected either by the camera or your favorite RAW converter. However, when looking behind the scenes, you can spot higher than expected issues here – which is a bit disappointing for a pricey Zeiss lens.

DSLRmagazine (translation here) compared the new Zeiss Loxia vs the Leica Summicron:

The Leica Summicron-M shows its classical analog in nature, being the center pointer on the corners, while the Zeiss Loxia shows a more “docile” nature’s own “flat curve” of digital optics with corrections computer support.

November 11, 2014
Posted in deals

Amazon Black Friday deal of the day: Up to 60% off on Sony SD cards!



Today’s Black Friday deal of the day is the up to 60% off on Sony SD cards at Amazon US (Click here). It runs today only! The full Black Friday deals can be seen on at that Amazon US page (Click here to see the long list). Specific photo deals of Sony/Sigma and accessory stuff can be see on that Amazon page (Click here).

More Sony US deals:
Tough E-mount replacement is finally in Stock at Amazon again (Click here)
A7/A7r: trade-in program at Adorama (Click here).
A77II: Up to $500 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
$100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A5100: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A5000: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
Open Box Sony A7 for $1198 only(!) on eBay (Click here)
$200 off on the Sigma 150-500mm lens at Amazon, Adorama and BHphoto.
$200 off on the Sigma 70-200mm lens at Amazon, Adorama and BHphoto.
$150 off on the Sigma 50-500mm lens at Amazon, Adorama and BHphoto.
$80 off on the Sigma 10-20mm lens at Amazon, Adorama and BHphoto.
$75 off on the Sigma 12-24mm lens at Amazon, Adorama and BHphoto.
$50 off on the Sigma 8-16mm lens at Amazon and BHphoto.
$25 off on the Sigma 75-300mm lens at Amazon, Adorama and BHphoto.
Rebates on Sigma Flashes and Teleconverters at Amazon (Click here to see the full list).

November 11, 2014
Posted in rumors

(SR5) Brand new Alpha PRO FF E-mount camera to be announced before the CP+ show in February!


Body of the current A7/s/r series

That this kind of rumors I am 99% certain it’s going to become true! According to many of my very best sources Sony is preparing a huge special event in late January early February (right before CP+). Unlike (the rather boring) Photokina there will be much more exciting news at CP+. There will be (at least) one new FF E-mount camera with those characteristics:

1) First of a complete new generation of interchangeable Full Frame E-mount camera(s). Which means the tech is redesigned from ground up!
2) Complete new sensors (this means brand new tech and huge bump forward in quality). I hope to get details about that soon but it should have “many” Megapixels.
3) Use of an advanced version of the hybrid A6000 autofocus system.
4) Unlike the current A7 series this new generation of FF E-mount cameras are made for the very PRO market! Designed to challenge the best DSLR cameras on market like the Nikon D810 or Canon 5DmarkIII (on aspects like autofocus, reliability, build quality and features).

Also lenses to come too: New FE lenses will be announced along the new camera launch (including one lens that has no specs on the official roadmap).
Possible surprises
: I also got word about other cameras (1 A-mount and 1 E-mount). But sources didn’t tell me if those will be announced at the same event too.

I am yet not sure if that camera is a A7/s/r replacement or (more likely) a new sort of A9 PRO camera series. I also have been told those cameras will be displayed at the CP+ show in Japan which starts on February 12. Don’t know yet when the exact announcement date is (maybe late January already?). I am working to get the details about those cameras and with a bit of look I can unveil some more details soon. To not miss any of them quickly subscribe our social network:
RSS feed:

More tidbits about the new camera: I have been told the A7 camera series was a Sony “attempt” to study the market. This new PRO FE camera was developed with maximum possible resources and tech knowledge. It will be Sony’s first serious camera to fight against the big ones. We will finally see if Mirrorless can succeed against DSLR cameras when it comes to “grab” the professional market. That camera is also the main reason why Sony is launching their PRO service all over the world (article on SAR here). It’s also very likely there will be different variations of that new camera generations coming during 2015 and 2016.

What are you hoping for? While I am working to get 100% reliable specs on the camera just let us all know in our comment system and/or on our SonyAlphaForum how you would like that new camera to be…more megapixels than the A7r? Bigger than the A7 series? “Rangefinder” design? HYbrid EVF/OVF?

…Stay tuned ;)

And if you have some “rumor” to share just send me an anonymous messages here:

Your name (not! required)

Email (not required)


Note: If you plan to send more rumors use a Pseudonym to be recognizeable. Thanks!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Hot: The full Black Friday deals can be seen on at that Amazon US page (Click here to see the long list).

November 11, 2014
Posted in news

SR5 coming soon. Stay tuned today!


I finally got some top reliable info from my best sources about the next VERY BIG Sony announcement which will take place in 2-3 months already! Stay tuned on SAR I am writing about it now and likely post it around 12.30-13.00 London time (I am at work now and need to wait for the break to write the rumor). I only got some first very general info but at least it gives me a 100% reliable idea of what to expect! I know I should not tease you with those kind of posts but I am so excited about what I heard…so let me do that mistake :)

To not miss any of the (I promise you) damn exciting rumors follow SAR here:

RSS feed:




I also would appreciate if you can retweet and like the post you…like. This helps me to fight back all those sites copying my news without to mention me as a source :(

P.S.: And join our SonyAlphaForum because that will be THE place to discuss all Alpha stuff news and rumors in detail.

November 10, 2014
Posted in reviews

Surprise at Newshsooter: A-mount lenses are much better than E-mount lenses on the FS7!


Sony FS7 E-mount and A-mount with LA-EA4 and Speedbooster lens tests
from Dan Chung on Vimeo.

Dan Chung from Newsshooter is reviewing the new E-mount FS7 4K camera. He is not happy with the E-mount lenses for many reasons while A-mount lenses do work much better than expected on the FS/:

What makes Sony’s A-mount lenses different to Canon’s is that the aperture is still controlled from the body (or LA-EA adapter) via a mechanical level. Canon EOS lenses are all electronic and so without power there is no way to adjust iris. This means the A lens aperture can be controlled by a simple ‘dumb’ mechanical adapter in the same way that most Nikon lenses can. This makes them about the most suitable AF lens out there for adaptation to video.

Read the full article at Newsshooter!

Camcorder preorders:
Sony PXW-FS7 body only at BHphoto (Click here).
Sony PXW-FS7 with 28-135mm lens at BHphoto (Click here).
Sony VCT-FS7 Lightweight Rod Support System for PXW-FS7 at BHphoto (Click here).
28-135mm at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony 128GB XQD Memory Card G Series 400MB/s at Adorama (Click here) and BHphoto (Click here).
Sony 64GB XQD Memory Card G Series 400MB/s at Adorama (Click here) and BHphoto (Click here).
Sony 32GB XQD Memory Card G Series 400MB/s at Adorama (Click here) and BHphoto (Click here).


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