Sony 400mm f/2.8: HYPER-Prime, But Is it Worth It?
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Casio now makes those kind of weird cameras for the medical business (MirrorlessRumors).
What is Your Favorite Portrait Lens? (Explora).
My Entire Sony APSC + FF Lens Collection (Artur R).
Sony E 15mm F/1.4 G Lens Review (ePhotozine)
Telesin motorized camera dolly is an affordable, compact alternative to camera slider (Dpreview).
Sunrise vs. Sunset: When Should You Photograph? (42West).
Sony latest financial report makes it clear that they expect an “increase in sales of digital cameras due to an increase in unit sales”. This clearly hints at new camera announcements coming soon. We know of three cameras: A7rV, ZV APS-C and new Cine E-mount camera. But maybe there is some surprise too?
P.S.: Q1 Still and Video camera unit sales where higher than in the previous year:
ITmedia interviewed Sony marketing manager Naoki Maruyama. Here are a couple if interesting points:
It had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony. The response exceeded expectations
The ZV-1 is popular with young people in their 20s and 30s, and the ZV-E10 is popular with families in addition to this group. Compared to other cameras, the percentage of people who purchase a camera for the first time is very high.
When Naoki Maruyama aimed at young people and camera beginners in order to boost the shrinking camera market, it seems that he was exactly right.
Mr. Maruyama said, “As smartphone functions continue to improve, the camera market will not improve dramatically in the future,” while giving a view to the market, there is a possibility that cameras will hit like the VLOGCAM series. Is said to be enough.
“I think it’s important to coexist, not to compete with smartphones, while trying to differentiate from smartphones. The core of planning is the small size that is the mainstream in the current camera market. It is a mirrorless interchangeable-lens camera that is superior in light weight.”
“We have launched a mirrorless interchangeable-lens camera equipped with a full-size sensor ahead of other companies, and are steadily gaining support. Taking advantage of these strengths, we will propose the value unique to single-lens reflex cameras, such as blurring and high resolution that cannot be expressed with smartphones. “
Details have not yet been decided, but it seems that the VLOGCAM series is expected to develop further. “I would like to promote it as a series that is similar to Sony’s standard” digital single-lens camera α (alpha) “and” digital still camera Cyber-shot “,” Maruyama concluded.
BCNretail reported the latest Japanese mirrorless market share data. in July Sony became the top seller in the mirrorless world. For me this is a surprise because Sony didn’t announce any new camera since last October.
Reminder: In September/October Sony will come back from this long pause by announcing the A7rV and new ZV model.
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Note: I originally made an error and switched Canon/Sony positions.
Review of the Sony E 11mm f/1.8 Lens for Vlogging with SONY ZV-E10
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Sony E 10-20mm F/4 PZ G Lens Review (ePhotozine)
Best Action Camera Mounts for 2022 (42West).
Popular Lowepro ProTactic Bags Get a Sustainability Update (Explora).
Dual Speed Streaming Function (Output dual data from an image sensor) by Sony.
Nikon is reportedly halting DSLR camera development (Engadget).
What’s the best way to describe sensor size? (Dpreview).
It’s official! Tamron announced the development of the new 50-400mm F/4.5-6.3 Di III VC VXD FE lens. Here is the Press Text:
Game-changing ultra-telephoto zoom starting at 50mm
50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
July 28, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras.
PRODUCT NAME
50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
For Sony E-mount (35mm full-frame)
DATE OF LAUNCH
Launch Planned in the Fall, 20221
Overview of the 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) features
The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses, yet offers a wider angle of view on the wide end for excellent versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz) but provides unparalleled high performance at all focal lengths. In spite of the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON’s proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.
Because the 50-400mm F4.5-6.3 provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 0.25m (9.8 in) at the 50mm end. The filter size is 67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a “Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. All in all, the 50-400mm F4.5-6.3 is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.
Main features
1. Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens
2. Unfaltering high image quality across the entire zoom range
3. VXD produces high-speed and high-precision AF
4. Equipped with TAMRON’s proprietary VC image stabilization
5. Enhanced operational and versatile features
1) Connector Port for the TAMRON Lens Utility
2) New “Focus Limiter” function added to the TAMRON Lens Utility
3) Rapid zooming (Zoom ring rotation arc is just 75°)
4) Optional tripod mount (Arca-Swiss compatible)
6. Super-compact with a length of only 183.4mm (7.2 in) and a weight of 1,155g (40.7 oz)
7. Half-macro photography with magnification ratio of 1:2 at the 50mm setting
8. New design with improved texture and scratch resistance
9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
