March 19, 2017
Posted in deals

Sony A99II in Stock at BH. 70-200mm GM in Stock at Amazon.


The US Stock shortage of A99II cameras is over and it’s now regularly in Stock at BHphoto (Click here). And the 70-200mm GM is also in Stock at Amazon (Click here).

Dear Sony, this means we are ready to get some new cameras and lenses :)

March 19, 2017
Posted in reviews

TCST talks about the new Sony lenses and their trip to Sony Thailand factory


Chris and Jordan from TheCameraStoreTV flew to Thailand to see the Sony factory. And that’s the video where they talk about what they have seen and learned. They also talk about the two new FE lenses.

And to their credit: They complained to Sony that they need to make more lenses for their ASP-C E-mount cameras. Couldn’t agree more! :)

March 19, 2017
Posted in news

Sony interview at IR: Best Sony sensors will remain in house and not be outsourced (to Nikon).


Imaging Resource interviewed Mr. Kenji Tanaka and Mr. Yojiro Joe Asai from Sony (UPDATE: IR removed the interview). They didn’t spill out any info about future specific products but they gave a more general idea of what kind of tech they are working on:

  1. No outsourcing of best Sony sensors:
    “The sensor is a custom [design, meaning that] only Sony can use these sensors, and our strength is our in-house technology.”x
  2. FF forecast
    “I think that this segment is stable. If the segment increases, [it will do so] very slowly”
  3. Future key development:
    Now we are focused on three essential factors. One is of course the resolution, and another is the sensitivity, and third is the speed. [For example] 20 frames per second and 30 frames per burst or 100 frames per second, everybody wants to [have] that kind of functionality, but I can’t say yes. Because they don’t know how to use this kind of technology, but if we can show the benefit for that, people [will] enjoy the new technology, I think.
  4. Object recognition drive AF and Exposure is a major technological key . And that’s possible because:
    “I think that Sony has been repeatedly saying about the advantage of mirrorless, is that not having a mirror, having direct information…”
  5. FF and APS-C
    “Full-frame is our primary area. But as you said, we don’t ignore the APS-C market, and we can also grow the APS-C market.”
  6. About US customers and market:
    “I think American people still think the DSLR structure with mirror and shutter is best. But the technology can change that kind of way. And I think only Sony can do it. So I want to explain why the future is changing. And sensor is one aspect, and the lens is another one. Of course, intelligence is another aspect, but there are many technologies we have, so these things I want to tell your users. And of course [by combining] these technologies we create new cameras. So I want to show you the new camera.”

Probably it’s very interesting to hear the fact that Sony will not outsource the sensor they use on their own cameras. Which kind will give Nikon a very hard time!

March 19, 2017
Posted in news

This week SAR readers photos selection


Billchenphoto on SonyAlphaForum
Floral crown shoot
A little test shoot at home with talented florist and model. A7rii. Batis 85mm. Godox flash.
@billchenphoto Please follow my Instagram! Thank you so much! :)

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →

March 19, 2017
Posted in deals

For EU readers: Gold Box deal on the Sony A6300 (200 Euro off)


Today only you save 200 Euro on the A6300 sold by Amazon Germany. All EU readerd with an Amazon account can grab this one.

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,



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